CompareMarketResearchRequest a sample
Home / Travel and Tourism / Travel Assistance

Travel and Tourism · Market report

Travel Assistance Market Size, Share and Forecast 2026-2036

The global travel assistance market is worth USD 15.0 bn in 2026 and is forecast to reach USD 28.9 bn by 2036, growing at a 6.8% CAGR. United States is the largest country market and Medical assistance is the largest by service segment.

USD 15.0 bnMarket size 2026
USD 28.9 bnForecast 2036
6.8%CAGR 2026-2036
United StatesLargest country

Request a free sample Jump to the forecast

Report price: Starts from USD 1,999

5 segmentation views25 countries2026 to 2036 yearly forecast

Market overview

The global travel assistance market is worth USD 15.0 bn in 2026 and is forecast to reach USD 28.9 bn by 2036, growing at a 6.8% CAGR. United States is the largest country market and Medical assistance is the largest by service segment.

ScopeTravel assistance services for trips abroad: emergency assistance, trip support, medical guarantees, concierge, roadside and lost document help sold to travellers, insurers and card issuers.
IndustryTravel and Tourism
Value 2025USD 14.0 bn
Value 2026USD 15.0 bn
Value 2036USD 28.9 bn
CAGR 2026-20366.8%
Volume 2026438 million travellers assisted
Volume 2036661 million travellers assisted
Average price 2026USD 34.2 per travellers assisted
Report priceStarts from USD 1,999
PublishedNovember 2026

Request a free sample of this report

Travel Assistance market size and forecast, 2026-2036

Exhibit 1The global travel assistance market is forecast to grow from USD 15.0 bn in 2026 to USD 28.9 bn by 2036, a rise of 93%Global market value in USD: 2025 base year, 2026 estimate and forecast to 2036. CAGR 2026 to 2036: 6.8%
Travel Assistance market value, 2025 to 2036Market value by year. 2025: USD 14.0 bn; 2026: USD 15.0 bn; 2027: USD 16.0 bn; 2028: USD 17.1 bn; 2029: USD 18.2 bn; 2030: USD 19.5 bn; 2031: USD 20.8 bn; 2032: USD 22.2 bn; 2033: USD 23.7 bn; 2034: USD 25.4 bn; 2035: USD 27.1 bn; 2036: USD 28.9 bn. Compound annual growth rate 2026 to 2036: 6.8%.202515.0 bn202620.8 bn203128.9 bn20366.8% CAGR

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

YearMarket value
2026USD 15.0 bn
2027USD 16.0 bn
2028USD 17.1 bn
2029USD 18.2 bn
2030USD 19.5 bn
2031USD 20.8 bn
2032USD 22.2 bn
2033USD 23.7 bn
2034USD 25.4 bn
2035USD 27.1 bn
2036USD 28.9 bn

Travel Assistance market segmentation

By service

Exhibit 2Medical assistance is the largest segment by service, with 42.0% of 2026 revenueEstimated share of 2026 global revenue, by service
Travel Assistance market share by service, 2026Share of 2026 revenue by service. Medical assistance: 42.0%; Trip and baggage assistance: 20.0%; Evacuation and repatriation: 18.0%; Concierge and information: 12.0%; Security and legal: 8.0%.Medical assistance42.0%Trip and baggage assistance20.0%Evacuation and repatriation18.0%Concierge and information12.0%Security and legal8.0%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Medical assistance42.0%40.9%USD 6.3 bn6.5%
Trip and baggage assistance20.0%18.6%USD 3.0 bn6.0%
Evacuation and repatriation18.0%19.3%USD 2.7 bn7.5%
Concierge and information12.0%12.3%USD 1.8 bn7.0%
Security and legal8.0%9.0%USD 1.2 bn8.0%

By channel

Exhibit 3Insurers and assistance providers adds the most revenue by channel, growing from USD 7.2 bn in 2026 to USD 13.2 bn by 2036Estimated revenue in USD by channel, 2026 and 2036 forecast
Travel Assistance market by channel, 2026 and 2036Revenue by channel in 2026 and 2036. Insurers and assistance providers: USD 7.2 bn in 2026, USD 13.2 bn in 2036, change +84%; Card issuers and banks: USD 3.3 bn in 2026, USD 6.1 bn in 2036, change +84%; Direct to consumer: USD 2.7 bn in 2026, USD 6.0 bn in 2036, change +122%; Corporate programmes: USD 1.8 bn in 2026, USD 3.6 bn in 2036, change +102%.20262036 forecastChangeInsurers and assistance providers+84%7.2 bn13.2 bnCard issuers and banks+84%3.3 bn6.1 bnDirect to consumer+122%2.7 bn6.0 bnCorporate programmes+102%1.8 bn3.6 bn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Insurers and assistance providers48.0%45.8%USD 7.2 bn6.3%
Card issuers and banks22.0%21.0%USD 3.3 bn6.3%
Direct to consumer18.0%20.7%USD 2.7 bn8.3%
Corporate programmes12.0%12.6%USD 1.8 bn7.3%

By delivery mode

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Phone call centre44.0%34.0%USD 6.6 bn4.1%
Mobile app24.0%32.0%USD 3.6 bn9.9%
Online chat16.0%20.0%USD 2.4 bn9.2%
On-site partner network16.0%14.0%USD 2.4 bn5.4%

By destination region

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Europe36.0%33.0%USD 5.4 bn5.9%
Asia Pacific26.0%30.0%USD 3.9 bn8.3%
North America22.0%21.0%USD 3.3 bn6.3%
Middle East and Africa8.0%8.0%USD 1.2 bn6.8%
Latin America8.0%8.0%USD 1.2 bn6.8%

By customer type

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Individual travellers56.0%53.0%USD 8.4 bn6.2%
Families24.0%24.0%USD 3.6 bn6.8%
Corporate and business travellers12.0%13.0%USD 1.8 bn7.7%
Students and expatriates8.0%10.0%USD 1.2 bn9.2%

Top 25 countries for travel assistance by revenue

Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 77.5% of 2026 revenue and the 25 countries below together hold 95.0%.

Exhibit 4United States is the largest country market at USD 3.9 bn in 2026, and the three largest countries hold 43.0% of global revenueEstimated 2026 revenue in USD and share of the global market, ten largest countries
Travel Assistance market, ten largest countries in 2026Ten largest countries by 2026 revenue. United States: USD 3.9 bn, 26.0%; Germany: USD 1.3 bn, 9.0%; United Kingdom: USD 1.2 bn, 8.0%; China: USD 1.2 bn, 8.0%; France: USD 1.0 bn, 7.0%; Japan: USD 674 mn, 4.5%; Australia: USD 674 mn, 4.5%; India: USD 599 mn, 4.0%; Canada: USD 524 mn, 3.5%; Italy: USD 449 mn, 3.0%.United States3.9 bn 26.0%Germany1.3 bn 9.0%United Kingdom1.2 bn 8.0%China1.2 bn 8.0%France1.0 bn 7.0%Japan674 mn 4.5%Australia674 mn 4.5%India599 mn 4.0%Canada524 mn 3.5%Italy449 mn 3.0%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

#CountryValue 2026Share 2026Value 2036CAGR 2026-36
1United StatesUSD 3.9 bn26.0%USD 7.1 bn6.2%
2GermanyUSD 1.3 bn9.0%USD 2.3 bn5.7%
3United KingdomUSD 1.2 bn8.0%USD 2.1 bn5.7%
4ChinaUSD 1.2 bn8.0%USD 3.3 bn10.8%
5FranceUSD 1.0 bn7.0%USD 1.8 bn5.7%
6JapanUSD 674 mn4.5%USD 1.1 bn4.7%
7AustraliaUSD 674 mn4.5%USD 1.2 bn6.3%
8IndiaUSD 599 mn4.0%USD 1.8 bn11.8%
9CanadaUSD 524 mn3.5%USD 954 mn6.2%
10ItalyUSD 449 mn3.0%USD 781 mn5.7%
11SpainUSD 410 mn2.7%USD 740 mn6.1%
12NetherlandsUSD 354 mn2.4%USD 636 mn6.0%
13SwitzerlandUSD 304 mn2.0%USD 547 mn6.0%
14SwedenUSD 261 mn1.7%USD 471 mn6.1%
15BrazilUSD 225 mn1.5%USD 437 mn6.9%
16South KoreaUSD 193 mn1.3%USD 402 mn7.6%
17MexicoUSD 166 mn1.1%USD 344 mn7.5%
18AustriaUSD 142 mn0.9%USD 257 mn6.1%
19BelgiumUSD 123 mn0.8%USD 223 mn6.1%
20IrelandUSD 106 mn0.7%USD 205 mn6.8%
21TurkeyUSD 91 mn0.6%USD 188 mn7.5%
22ThailandUSD 78 mn0.5%USD 162 mn7.6%
23SingaporeUSD 67 mn0.5%USD 130 mn6.8%
24NorwayUSD 58 mn0.4%USD 104 mn6.0%
25PolandUSD 49 mn0.3%USD 95 mn6.8%
Rest of worldUSD 742 mn5.0%USD 1.4 bn6.7%
Exhibit 5United States and China account for 38% of the USD 13.9 bn the market is forecast to add by 2036Forecast revenue added between 2026 and 2036 by country, in USD
Travel Assistance market, where the growth to 2036 comes fromRevenue added between 2026 and 2036. Market value 2026: USD 15.0 bn. United States: +USD 3.2 bn; China: +USD 2.1 bn; India: +USD 1.2 bn; Germany: +USD 994 mn; United Kingdom: +USD 884 mn; 20 other countries: +USD 4.8 bn; Rest of world: +USD 679 mn. Market value 2036: USD 28.9 bn.Market value 202615.0 bnUnited States+3.2 bnChina+2.1 bnIndia+1.2 bnGermany+994 mnUnited Kingdom+884 mn20 other countries+4.8 bnRest of world+679 mnMarket value 203628.9 bn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

Competitive landscape

Group 1: Global leaders

  • Allianz Partners
  • International SOS
  • Generali Global Assistance
  • Zurich Insurance
  • Europ Assistance
  • AXA Partners
  • Mapfre Asistencia

Group 2: Regional and specialist players

  • AIG Travel
  • Global Rescue
  • Tokio Marine
  • Crisis24
  • Assist Card
  • Collinson
  • Medex Global Group
  • Healix International

Group 3: Emerging and niche players

  • Faye
  • battleface
  • SafetyWing
  • World Nomads
  • Trawick International
  • Cover-More

Research methodology

Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the travel assistance market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.

The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 6.8% is calculated from the resulting values.

The market is divided by service, by channel, by delivery mode, by destination region, by customer type. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.

Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.

Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.

Read the full research methodology

Frequently asked questions

How big is the travel assistance market?

The global travel assistance market is estimated at USD 14.0 bn in 2025 and USD 15.0 bn in 2026.

How fast will the travel assistance market grow?

It is forecast to reach USD 28.9 bn by 2036, a compound annual growth rate of 6.8% from 2026, an increase of USD 13.9 bn.

Which country is the largest market for travel assistance?

United States is the largest market by revenue at USD 3.9 bn in 2026, 26.0% of the global total. The three largest countries together hold 43.0%.

Which country is growing fastest?

Among the ten largest markets, India is growing fastest at 11.8% a year from 2026 to 2036.

Which travel assistance segment is largest?

In the by service split, Medical assistance is the largest segment with 42.0% of 2026 revenue.

Who are the leading travel assistance companies?

Global leaders include Allianz Partners, International SOS, Generali Global Assistance, Zurich Insurance.

Need the full report?

Request a sample to see the structure, tables and country detail.

Request a free sample

Related markets in Travel and Tourism

← Travel Agency Travel Card →

All Travel and Tourism markets →

Request a sample