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Travel Agency Market Size, Share and Forecast 2026-2036

The global travel agency market is worth USD 71.8 bn in 2026 and is forecast to reach USD 94.6 bn by 2036, growing at a 2.8% CAGR. United States is the largest country market and Leisure travellers is the largest by client segment.

USD 71.8 bnMarket size 2026
USD 94.6 bnForecast 2036
2.8%CAGR 2026-2036
United StatesLargest country

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5 segmentation views25 countries2026 to 2036 yearly forecast

Market overview

The global travel agency market is worth USD 71.8 bn in 2026 and is forecast to reach USD 94.6 bn by 2036, growing at a 2.8% CAGR. United States is the largest country market and Leisure travellers is the largest by client segment.

ScopeCommissions and service fees earned by offline and hybrid travel agencies and travel management companies on leisure and business travel arrangements.
IndustryTravel and Tourism
Value 2025USD 70.0 bn
Value 2026USD 71.8 bn
Value 2036USD 94.6 bn
CAGR 2026-20362.8%
Volume 2026707 million bookings
Volume 2036803 million bookings
Average price 2026USD 102 per booking
Report priceStarts from USD 1,999
PublishedNovember 2026

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Travel Agency market size and forecast, 2026-2036

Exhibit 1The global travel agency market is forecast to grow from USD 71.8 bn in 2026 to USD 94.6 bn by 2036, a rise of 32%Global market value in USD: 2025 base year, 2026 estimate and forecast to 2036. CAGR 2026 to 2036: 2.8%
Travel Agency market value, 2025 to 2036Market value by year. 2025: USD 70.0 bn; 2026: USD 71.8 bn; 2027: USD 73.8 bn; 2028: USD 75.8 bn; 2029: USD 77.9 bn; 2030: USD 80.1 bn; 2031: USD 82.4 bn; 2032: USD 84.7 bn; 2033: USD 87.1 bn; 2034: USD 89.5 bn; 2035: USD 92.0 bn; 2036: USD 94.6 bn. Compound annual growth rate 2026 to 2036: 2.8%.202571.8 bn202682.4 bn203194.6 bn20362.8% CAGR

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

YearMarket value
2026USD 71.8 bn
2027USD 73.8 bn
2028USD 75.8 bn
2029USD 77.9 bn
2030USD 80.1 bn
2031USD 82.4 bn
2032USD 84.7 bn
2033USD 87.1 bn
2034USD 89.5 bn
2035USD 92.0 bn
2036USD 94.6 bn

Travel Agency market segmentation

By client

Exhibit 2Leisure travellers is the largest segment by client, with 50.0% of 2026 revenueEstimated share of 2026 global revenue, by client
Travel Agency market share by client, 2026Share of 2026 revenue by client. Leisure travellers: 50.0%; Corporate travel management: 42.0%; Group and incentive travel: 8.0%.Leisure travellers50.0%Corporate travel management42.0%Group and incentive travel8.0%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Leisure travellers50.0%45.5%USD 35.9 bn1.8%
Corporate travel management42.0%46.4%USD 30.1 bn3.8%
Group and incentive travel8.0%8.0%USD 5.7 bn2.8%

By product sold

Exhibit 3Packages and tours adds the most revenue by product sold, growing from USD 23.7 bn in 2026 to USD 30.8 bn by 2036Estimated revenue in USD by product sold, 2026 and 2036 forecast
Travel Agency market by product sold, 2026 and 2036Revenue by product sold in 2026 and 2036. Packages and tours: USD 23.7 bn in 2026, USD 30.8 bn in 2036, change +30%; Air tickets: USD 21.5 bn in 2026, USD 26.6 bn in 2036, change +24%; Cruises rail and other: USD 13.6 bn in 2026, USD 19.5 bn in 2036, change +43%; Hotels and accommodation: USD 12.9 bn in 2026, USD 17.6 bn in 2036, change +36%.20262036 forecastChangePackages and tours+30%23.7 bn30.8 bnAir tickets+24%21.5 bn26.6 bnCruises rail and other+43%13.6 bn19.5 bnHotels and accommodation+36%12.9 bn17.6 bn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Air tickets30.0%28.2%USD 21.5 bn2.2%
Packages and tours33.0%32.5%USD 23.7 bn2.7%
Hotels and accommodation18.0%18.6%USD 12.9 bn3.2%
Cruises rail and other19.0%20.6%USD 13.6 bn3.7%

By agency type

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Independent agencies38.0%33.0%USD 27.3 bn1.4%
Franchise and consortium members26.0%26.0%USD 18.7 bn2.8%
Retail chains22.0%22.0%USD 15.8 bn2.8%
Hybrid online-offline agencies14.0%19.0%USD 10.0 bn6.0%

By booking method

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Face-to-face32.0%24.0%USD 23.0 bn-0.1%
Phone and chat18.0%18.0%USD 12.9 bn2.8%
Online portal34.0%38.0%USD 24.4 bn4.0%
Messaging apps and social16.0%20.0%USD 11.5 bn5.1%

By revenue model

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Supplier commissions52.0%44.0%USD 37.3 bn1.1%
Service and booking fees26.0%29.0%USD 18.7 bn3.9%
Package mark-ups14.0%16.0%USD 10.0 bn4.2%
Subscription and advisory fees8.0%11.0%USD 5.7 bn6.1%

Top 25 countries for travel agency by revenue

Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 78.0% of 2026 revenue and the 25 countries below together hold 94.7%.

Exhibit 4United States is the largest country market at USD 15.8 bn in 2026, and the three largest countries hold 44.0% of global revenueEstimated 2026 revenue in USD and share of the global market, ten largest countries
Travel Agency market, ten largest countries in 2026Ten largest countries by 2026 revenue. United States: USD 15.8 bn, 22.0%; China: USD 10.0 bn, 14.0%; Germany: USD 5.7 bn, 8.0%; United Kingdom: USD 5.0 bn, 7.0%; Japan: USD 4.3 bn, 6.0%; India: USD 4.3 bn, 6.0%; France: USD 3.6 bn, 5.0%; Italy: USD 2.9 bn, 4.0%; Australia: USD 2.2 bn, 3.0%; Brazil: USD 2.2 bn, 3.0%.United States15.8 bn 22.0%China10.0 bn 14.0%Germany5.7 bn 8.0%United Kingdom5.0 bn 7.0%Japan4.3 bn 6.0%India4.3 bn 6.0%France3.6 bn 5.0%Italy2.9 bn 4.0%Australia2.2 bn 3.0%Brazil2.2 bn 3.0%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

#CountryValue 2026Share 2026Value 2036CAGR 2026-36
1United StatesUSD 15.8 bn22.0%USD 20.1 bn2.5%
2ChinaUSD 10.0 bn14.0%USD 14.2 bn3.5%
3GermanyUSD 5.7 bn8.0%USD 7.0 bn2.0%
4United KingdomUSD 5.0 bn7.0%USD 6.1 bn2.0%
5JapanUSD 4.3 bn6.0%USD 5.0 bn1.5%
6IndiaUSD 4.3 bn6.0%USD 7.7 bn5.9%
7FranceUSD 3.6 bn5.0%USD 4.4 bn1.9%
8ItalyUSD 2.9 bn4.0%USD 3.5 bn2.0%
9AustraliaUSD 2.2 bn3.0%USD 2.7 bn2.5%
10BrazilUSD 2.2 bn3.0%USD 3.0 bn3.5%
11SpainUSD 2.1 bn2.9%USD 2.5 bn2.1%
12CanadaUSD 1.7 bn2.4%USD 2.3 bn2.8%
13NetherlandsUSD 1.5 bn2.0%USD 1.8 bn2.1%
14South KoreaUSD 1.2 bn1.7%USD 1.6 bn2.9%
15TurkeyUSD 1.0 bn1.4%USD 1.5 bn3.5%
16RussiaUSD 868 mn1.2%USD 1.1 bn2.8%
17United Arab EmiratesUSD 725 mn1.0%USD 1.0 bn3.6%
18MexicoUSD 610 mn0.8%USD 861 mn3.5%
19PolandUSD 517 mn0.7%USD 681 mn2.8%
20ThailandUSD 430 mn0.6%USD 615 mn3.6%
21SwitzerlandUSD 359 mn0.5%USD 444 mn2.2%
22IndonesiaUSD 301 mn0.4%USD 435 mn3.7%
23Saudi ArabiaUSD 258 mn0.4%USD 359 mn3.4%
24SingaporeUSD 215 mn0.3%USD 284 mn2.8%
25ArgentinaUSD 179 mn0.2%USD 236 mn2.8%
Rest of worldUSD 3.8 bn5.3%USD 5.0 bn2.8%
Exhibit 5United States and China account for 37% of the USD 22.8 bn the market is forecast to add by 2036Forecast revenue added between 2026 and 2036 by country, in USD
Travel Agency market, where the growth to 2036 comes fromRevenue added between 2026 and 2036. Market value 2026: USD 71.8 bn. United States: +USD 4.4 bn; China: +USD 4.1 bn; India: +USD 3.4 bn; Germany: +USD 1.3 bn; United Kingdom: +USD 1.1 bn; 20 other countries: +USD 7.4 bn; Rest of world: +USD 1.2 bn. Market value 2036: USD 94.6 bn.Market value 202671.8 bnUnited States+4.4 bnChina+4.1 bnIndia+3.4 bnGermany+1.3 bnUnited Kingdom+1.1 bn20 other countries+7.4 bnRest of world+1.2 bnMarket value 203694.6 bn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

Competitive landscape

Group 1: Global leaders

  • American Express Global Business Travel
  • CWT
  • Flight Centre Travel Group
  • TUI Group
  • BCD Travel
  • Travel Leaders Group
  • Hays Travel
  • CITS Group

Group 2: Regional and specialist players

  • Corporate Travel Management
  • Thomas Cook India
  • Kuoni
  • Virtuoso
  • Travel Counsellors
  • Ovation Travel Group
  • SOTC Travel
  • Yatra Online

Group 3: Emerging and niche players

  • Trip.com Group
  • Uniglobe Travel
  • Fora Travel
  • Mondee
  • Tzell Travel Group

Research methodology

Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the travel agency market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.

The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 2.8% is calculated from the resulting values.

The market is divided by client, by product sold, by agency type, by booking method, by revenue model. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.

Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.

Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.

Read the full research methodology

Frequently asked questions

How big is the travel agency market?

The global travel agency market is estimated at USD 70.0 bn in 2025 and USD 71.8 bn in 2026.

How fast will the travel agency market grow?

It is forecast to reach USD 94.6 bn by 2036, a compound annual growth rate of 2.8% from 2026, an increase of USD 22.8 bn.

Which country is the largest market for travel agency?

United States is the largest market by revenue at USD 15.8 bn in 2026, 22.0% of the global total. The three largest countries together hold 44.0%.

Which country is growing fastest?

Among the ten largest markets, India is growing fastest at 5.9% a year from 2026 to 2036.

Which travel agency segment is largest?

In the by client split, Leisure travellers is the largest segment with 50.0% of 2026 revenue.

Who are the leading travel agency companies?

Global leaders include American Express Global Business Travel, CWT, Flight Centre Travel Group, TUI Group.

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