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Hotel Loyalty Market Size, Share and Forecast 2026-2036

The global hotel loyalty market is worth USD 15.0 bn in 2026 and is forecast to reach USD 29.5 bn by 2036, growing at a 7.0% CAGR. United States is the largest country market and Co-brand credit cards is the largest by source segment.

USD 15.0 bnMarket size 2026
USD 29.5 bnForecast 2036
7.0%CAGR 2026-2036
United StatesLargest country

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5 segmentation views25 countries2026 to 2036 yearly forecast

Market overview

The global hotel loyalty market is worth USD 15.0 bn in 2026 and is forecast to reach USD 29.5 bn by 2036, growing at a 7.0% CAGR. United States is the largest country market and Co-brand credit cards is the largest by source segment.

ScopeRevenue earned by hotel loyalty programmes: points sold to co-brand card issuers and partners, programme fees, member-only rate premiums and other income.
IndustryTravel and Tourism
Value 2025USD 14.0 bn
Value 2026USD 15.0 bn
Value 2036USD 29.5 bn
CAGR 2026-20367.0%
Volume 20261,154 million members
Volume 20361,862 million members
Average price 2026USD 13.0 per member
Report priceStarts from USD 1,999
PublishedNovember 2026

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Hotel Loyalty market size and forecast, 2026-2036

Exhibit 1The global hotel loyalty market is forecast to grow from USD 15.0 bn in 2026 to USD 29.5 bn by 2036, a rise of 97%Global market value in USD: 2025 base year, 2026 estimate and forecast to 2036. CAGR 2026 to 2036: 7.0%
Hotel Loyalty market value, 2025 to 2036Market value by year. 2025: USD 14.0 bn; 2026: USD 15.0 bn; 2027: USD 16.0 bn; 2028: USD 17.2 bn; 2029: USD 18.4 bn; 2030: USD 19.6 bn; 2031: USD 21.0 bn; 2032: USD 22.5 bn; 2033: USD 24.1 bn; 2034: USD 25.7 bn; 2035: USD 27.5 bn; 2036: USD 29.5 bn. Compound annual growth rate 2026 to 2036: 7.0%.202515.0 bn202621.0 bn203129.5 bn20367.0% CAGR

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

YearMarket value
2026USD 15.0 bn
2027USD 16.0 bn
2028USD 17.2 bn
2029USD 18.4 bn
2030USD 19.6 bn
2031USD 21.0 bn
2032USD 22.5 bn
2033USD 24.1 bn
2034USD 25.7 bn
2035USD 27.5 bn
2036USD 29.5 bn

Hotel Loyalty market segmentation

By source

Exhibit 2Co-brand credit cards is the largest segment by source, with 56.0% of 2026 revenueEstimated share of 2026 global revenue, by source
Hotel Loyalty market share by source, 2026Share of 2026 revenue by source. Co-brand credit cards: 56.0%; Programme and member fees: 18.0%; Partner and retail points sales: 16.0%; Other income: 10.0%.Co-brand credit cards56.0%Programme and member fees18.0%Partner and retail points sales16.0%Other income10.0%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Co-brand credit cards56.0%55.9%USD 8.4 bn7.0%
Partner and retail points sales16.0%15.2%USD 2.4 bn6.5%
Programme and member fees18.0%18.8%USD 2.7 bn7.5%
Other income10.0%10.0%USD 1.5 bn7.0%

By hotel segment

Exhibit 3Luxury and upper upscale adds the most revenue by hotel segment, growing from USD 5.7 bn in 2026 to USD 10.6 bn by 2036Estimated revenue in USD by hotel segment, 2026 and 2036 forecast
Hotel Loyalty market by hotel segment, 2026 and 2036Revenue by hotel segment in 2026 and 2036. Luxury and upper upscale: USD 5.7 bn in 2026, USD 10.6 bn in 2036, change +86%; Upscale and upper midscale: USD 5.1 bn in 2026, USD 9.9 bn in 2036, change +95%; Economy and midscale: USD 4.2 bn in 2026, USD 9.0 bn in 2036, change +114%.20262036 forecastChangeLuxury and upper upscale+86%5.7 bn10.6 bnUpscale and upper midscale+95%5.1 bn9.9 bnEconomy and midscale+114%4.2 bn9.0 bn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Luxury and upper upscale38.0%35.9%USD 5.7 bn6.4%
Upscale and upper midscale34.0%33.7%USD 5.1 bn6.9%
Economy and midscale28.0%30.4%USD 4.2 bn7.9%

By programme structure

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Single-brand programmes56.0%52.0%USD 8.4 bn6.2%
Multi-brand and coalition programmes24.0%26.0%USD 3.6 bn7.9%
Independent hotel collectives20.0%22.0%USD 3.0 bn8.0%

By member tier

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Base members62.0%58.0%USD 9.3 bn6.3%
Mid-tier elites24.0%26.0%USD 3.6 bn7.9%
Top-tier elites14.0%16.0%USD 2.1 bn8.4%

By redemption type

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Free nights48.0%44.0%USD 7.2 bn6.1%
Upgrades and perks22.0%22.0%USD 3.3 bn7.0%
Partner rewards30.0%34.0%USD 4.5 bn8.3%

Top 25 countries for hotel loyalty by revenue

Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 85.5% of 2026 revenue and the 25 countries below together hold 97.1%.

Exhibit 4United States is the largest country market at USD 7.2 bn in 2026, and the three largest countries hold 62.0% of global revenueEstimated 2026 revenue in USD and share of the global market, ten largest countries
Hotel Loyalty market, ten largest countries in 2026Ten largest countries by 2026 revenue. United States: USD 7.2 bn, 48.0%; China: USD 1.3 bn, 9.0%; United Kingdom: USD 749 mn, 5.0%; Germany: USD 674 mn, 4.5%; France: USD 599 mn, 4.0%; Japan: USD 524 mn, 3.5%; United Arab Emirates: USD 449 mn, 3.0%; India: USD 449 mn, 3.0%; Canada: USD 449 mn, 3.0%; Australia: USD 374 mn, 2.5%.United States7.2 bn 48.0%China1.3 bn 9.0%United Kingdom749 mn 5.0%Germany674 mn 4.5%France599 mn 4.0%Japan524 mn 3.5%United Arab Emirates449 mn 3.0%India449 mn 3.0%Canada449 mn 3.0%Australia374 mn 2.5%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

#CountryValue 2026Share 2026Value 2036CAGR 2026-36
1United StatesUSD 7.2 bn48.0%USD 13.0 bn6.1%
2ChinaUSD 1.3 bn9.0%USD 3.5 bn10.1%
3United KingdomUSD 749 mn5.0%USD 1.4 bn6.1%
4GermanyUSD 674 mn4.5%USD 1.2 bn6.0%
5FranceUSD 599 mn4.0%USD 1.1 bn6.2%
6JapanUSD 524 mn3.5%USD 1.0 bn6.7%
7United Arab EmiratesUSD 449 mn3.0%USD 1.1 bn9.0%
8IndiaUSD 449 mn3.0%USD 1.4 bn12.2%
9CanadaUSD 449 mn3.0%USD 825 mn6.3%
10AustraliaUSD 374 mn2.5%USD 707 mn6.6%
11SpainUSD 232 mn1.6%USD 460 mn7.1%
12ItalyUSD 207 mn1.4%USD 410 mn7.1%
13SingaporeUSD 183 mn1.2%USD 365 mn7.2%
14ThailandUSD 163 mn1.1%USD 324 mn7.1%
15MexicoUSD 145 mn1.0%USD 289 mn7.1%
16BrazilUSD 129 mn0.9%USD 256 mn7.1%
17Saudi ArabiaUSD 115 mn0.8%USD 245 mn7.8%
18South KoreaUSD 102 mn0.7%USD 203 mn7.2%
19NetherlandsUSD 91 mn0.6%USD 183 mn7.2%
20TurkeyUSD 81 mn0.5%USD 162 mn7.2%
21SwitzerlandUSD 72 mn0.5%USD 144 mn7.2%
22Hong KongUSD 64 mn0.4%USD 127 mn7.0%
23MalaysiaUSD 57 mn0.4%USD 115 mn7.3%
24IndonesiaUSD 51 mn0.3%USD 109 mn7.9%
25QatarUSD 45 mn0.3%USD 91 mn7.3%
Rest of worldUSD 434 mn2.9%USD 790 mn6.2%
Exhibit 5United States and China account for 55% of the USD 14.5 bn the market is forecast to add by 2036Forecast revenue added between 2026 and 2036 by country, in USD
Hotel Loyalty market, where the growth to 2036 comes fromRevenue added between 2026 and 2036. Market value 2026: USD 15.0 bn. United States: +USD 5.8 bn; China: +USD 2.2 bn; India: +USD 965 mn; United Arab Emirates: +USD 611 mn; United Kingdom: +USD 607 mn; 20 other countries: +USD 4.0 bn; Rest of world: +USD 355 mn. Market value 2036: USD 29.5 bn.Market value 202615.0 bnUnited States+5.8 bnChina+2.2 bnIndia+965 mnUnited Arab Emirates+611 mnUnited Kingdom+607 mn20 other countries+4.0 bnRest of world+355 mnMarket value 203629.5 bn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

Competitive landscape

Group 1: Global leaders

  • Marriott International
  • Hilton
  • IHG Hotels and Resorts
  • Accor
  • Hyatt
  • Wyndham Hotels and Resorts

Group 2: Regional and specialist players

  • Choice Hotels
  • Radisson Hotel Group
  • Best Western
  • Minor Hotels
  • Melia Hotels International
  • Shangri-La Group
  • Barcelo Hotel Group
  • Leading Hotels of the World
  • Preferred Hotels & Resorts
  • Small Luxury Hotels of the World

Group 3: Emerging and niche players

  • Jin Jiang International
  • Huazhu Group
  • Scandic Hotels
  • Kempinski
  • Louvre Hotels Group
  • Indian Hotels Company
  • Lotte Hotels & Resorts
  • Dusit International

Research methodology

Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the hotel loyalty market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.

The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 7.0% is calculated from the resulting values.

The market is divided by source, by hotel segment, by programme structure, by member tier, by redemption type. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.

Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.

Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.

Read the full research methodology

Frequently asked questions

How big is the hotel loyalty market?

The global hotel loyalty market is estimated at USD 14.0 bn in 2025 and USD 15.0 bn in 2026.

How fast will the hotel loyalty market grow?

It is forecast to reach USD 29.5 bn by 2036, a compound annual growth rate of 7.0% from 2026, an increase of USD 14.5 bn.

Which country is the largest market for hotel loyalty?

United States is the largest market by revenue at USD 7.2 bn in 2026, 48.0% of the global total. The three largest countries together hold 62.0%.

Which country is growing fastest?

Among the ten largest markets, India is growing fastest at 12.2% a year from 2026 to 2036.

Which hotel loyalty segment is largest?

In the by source split, Co-brand credit cards is the largest segment with 56.0% of 2026 revenue.

Who are the leading hotel loyalty companies?

Global leaders include Marriott International, Hilton, IHG Hotels and Resorts, Accor.

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