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Fantasy Sports Market Size, Share and Forecast 2026-2036

The global fantasy sports market is worth USD 17.0 bn in 2026 and is forecast to reach USD 36.6 bn by 2036, growing at a 8.0% CAGR. United States is the largest country market and Football (American and association) is the largest by sport segment.

USD 17.0 bnMarket size 2026
USD 36.6 bnForecast 2036
8.0%CAGR 2026-2036
United StatesLargest country

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5 segmentation views25 countries2026 to 2036 yearly forecast

Market overview

The global fantasy sports market is worth USD 17.0 bn in 2026 and is forecast to reach USD 36.6 bn by 2036, growing at a 8.0% CAGR. United States is the largest country market and Football (American and association) is the largest by sport segment.

ScopePaid and free-to-play fantasy sports games where users build virtual teams scored on real sports results, covering entry fees, contest and subscription revenue, in-app purchases and advertising on fantasy platforms.
IndustryTravel and Tourism
Value 2025USD 16.0 bn
Value 2026USD 17.0 bn
Value 2036USD 36.6 bn
CAGR 2026-20368.0%
Volume 2026136 million players
Volume 2036253 million players
Average price 2026USD 125 per player
Report priceStarts from USD 1,999
PublishedNovember 2026

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Fantasy Sports market size and forecast, 2026-2036

Exhibit 1The global fantasy sports market is forecast to grow from USD 17.0 bn in 2026 to USD 36.6 bn by 2036, more than doublingGlobal market value in USD: 2025 base year, 2026 estimate and forecast to 2036. CAGR 2026 to 2036: 8.0%
Fantasy Sports market value, 2025 to 2036Market value by year. 2025: USD 16.0 bn; 2026: USD 17.0 bn; 2027: USD 18.3 bn; 2028: USD 19.8 bn; 2029: USD 21.4 bn; 2030: USD 23.1 bn; 2031: USD 24.9 bn; 2032: USD 26.9 bn; 2033: USD 29.1 bn; 2034: USD 31.4 bn; 2035: USD 33.9 bn; 2036: USD 36.6 bn. Compound annual growth rate 2026 to 2036: 8.0%.202517.0 bn202624.9 bn203136.6 bn20368.0% CAGR

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

YearMarket value
2026USD 17.0 bn
2027USD 18.3 bn
2028USD 19.8 bn
2029USD 21.4 bn
2030USD 23.1 bn
2031USD 24.9 bn
2032USD 26.9 bn
2033USD 29.1 bn
2034USD 31.4 bn
2035USD 33.9 bn
2036USD 36.6 bn

Fantasy Sports market segmentation

By sport

Exhibit 2Football (American and association) is the largest segment by sport, with 52.0% of 2026 revenueEstimated share of 2026 global revenue, by sport
Fantasy Sports market share by sport, 2026Share of 2026 revenue by sport. Football (American and association): 52.0%; Other sports: 16.0%; Cricket: 15.0%; Basketball: 10.0%; Baseball: 7.0%.Football (American and association)52.0%Other sports16.0%Cricket15.0%Basketball10.0%Baseball7.0%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Football (American and association)52.0%50.7%USD 8.8 bn7.7%
Cricket15.0%12.7%USD 2.5 bn6.2%
Basketball10.0%10.7%USD 1.7 bn8.7%
Baseball7.0%6.2%USD 1.2 bn6.7%
Other sports16.0%19.6%USD 2.7 bn10.2%

By platform

Exhibit 3Mobile apps adds the most revenue by platform, growing from USD 12.9 bn in 2026 to USD 30.3 bn by 2036Estimated revenue in USD by platform, 2026 and 2036 forecast
Fantasy Sports market by platform, 2026 and 2036Revenue by platform in 2026 and 2036. Mobile apps: USD 12.9 bn in 2026, USD 30.3 bn in 2036, change +135%; Web and desktop: USD 3.1 bn in 2026, USD 4.5 bn in 2036, change +47%; Connected TV and other: USD 1.0 bn in 2026, USD 1.8 bn in 2036, change +78%.20262036 forecastChangeMobile apps+135%12.9 bn30.3 bnWeb and desktop+47%3.1 bn4.5 bnConnected TV and other+78%1.0 bn1.8 bn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Mobile apps76.0%82.8%USD 12.9 bn8.9%
Web and desktop18.0%12.3%USD 3.1 bn3.9%
Connected TV and other6.0%4.9%USD 1.0 bn5.9%

By revenue model

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Paid contests and entry fees64.0%60.2%USD 10.9 bn7.3%
Season-long leagues and subscriptions14.0%12.6%USD 2.4 bn6.8%
In-app purchases10.0%13.0%USD 1.7 bn10.9%
Advertising and sponsorship12.0%14.2%USD 2.0 bn9.8%

By player experience

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Casual players48.0%44.0%USD 8.1 bn7.1%
Regular players36.0%38.0%USD 6.1 bn8.6%
Hardcore players16.0%18.0%USD 2.7 bn9.3%

By operator type

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Dedicated fantasy operators46.0%38.0%USD 7.8 bn6.0%
Sportsbooks and betting operators30.0%38.0%USD 5.1 bn10.6%
Media and sports leagues24.0%24.0%USD 4.1 bn8.0%

Top 25 countries for fantasy sports by revenue

Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 70.5% of 2026 revenue and the 25 countries below together hold 91.7%.

Exhibit 4United States is the largest country market at USD 6.8 bn in 2026, and the three largest countries hold 50.0% of global revenueEstimated 2026 revenue in USD and share of the global market, ten largest countries
Fantasy Sports market, ten largest countries in 2026Ten largest countries by 2026 revenue. United States: USD 6.8 bn, 40.0%; Canada: USD 848 mn, 5.0%; United Kingdom: USD 848 mn, 5.0%; India: USD 848 mn, 5.0%; Brazil: USD 594 mn, 3.5%; Australia: USD 509 mn, 3.0%; Germany: USD 424 mn, 2.5%; France: USD 424 mn, 2.5%; Spain: USD 339 mn, 2.0%; Italy: USD 339 mn, 2.0%.United States6.8 bn 40.0%Canada848 mn 5.0%United Kingdom848 mn 5.0%India848 mn 5.0%Brazil594 mn 3.5%Australia509 mn 3.0%Germany424 mn 2.5%France424 mn 2.5%Spain339 mn 2.0%Italy339 mn 2.0%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

#CountryValue 2026Share 2026Value 2036CAGR 2026-36
1United StatesUSD 6.8 bn40.0%USD 14.2 bn7.7%
2CanadaUSD 848 mn5.0%USD 1.7 bn7.1%
3United KingdomUSD 848 mn5.0%USD 1.5 bn6.1%
4IndiaUSD 848 mn5.0%USD 2.6 bn11.7%
5BrazilUSD 594 mn3.5%USD 1.8 bn11.7%
6AustraliaUSD 509 mn3.0%USD 1.0 bn7.3%
7GermanyUSD 424 mn2.5%USD 915 mn8.0%
8FranceUSD 424 mn2.5%USD 879 mn7.6%
9SpainUSD 339 mn2.0%USD 696 mn7.5%
10ItalyUSD 339 mn2.0%USD 696 mn7.5%
11JapanUSD 329 mn1.9%USD 688 mn7.7%
12MexicoUSD 329 mn1.9%USD 688 mn7.7%
13South KoreaUSD 329 mn1.9%USD 688 mn7.7%
14PhilippinesUSD 329 mn1.9%USD 736 mn8.4%
15NigeriaUSD 329 mn1.9%USD 736 mn8.4%
16South AfricaUSD 300 mn1.8%USD 630 mn7.7%
17NetherlandsUSD 270 mn1.6%USD 568 mn7.7%
18SwedenUSD 244 mn1.4%USD 509 mn7.6%
19RussiaUSD 219 mn1.3%USD 458 mn7.7%
20TurkeyUSD 197 mn1.2%USD 414 mn7.7%
21ArgentinaUSD 178 mn1.1%USD 370 mn7.6%
22PolandUSD 159 mn0.9%USD 333 mn7.7%
23IrelandUSD 144 mn0.8%USD 300 mn7.6%
24KenyaUSD 129 mn0.8%USD 289 mn8.4%
25IndonesiaUSD 117 mn0.7%USD 260 mn8.3%
Rest of worldUSD 1.4 bn8.3%USD 2.9 bn7.6%
Exhibit 5United States and India account for 47% of the USD 19.7 bn the market is forecast to add by 2036Forecast revenue added between 2026 and 2036 by country, in USD
Fantasy Sports market, where the growth to 2036 comes fromRevenue added between 2026 and 2036. Market value 2026: USD 17.0 bn. United States: +USD 7.5 bn; India: +USD 1.7 bn; Brazil: +USD 1.2 bn; Canada: +USD 836 mn; United Kingdom: +USD 690 mn; 20 other countries: +USD 6.2 bn; Rest of world: +USD 1.5 bn. Market value 2036: USD 36.6 bn.Market value 202617.0 bnUnited States+7.5 bnIndia+1.7 bnBrazil+1.2 bnCanada+836 mnUnited Kingdom+690 mn20 other countries+6.2 bnRest of world+1.5 bnMarket value 203636.6 bn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

Competitive landscape

Group 1: Global leaders

  • Flutter Entertainment
  • DraftKings
  • Disney (ESPN Fantasy)
  • Yahoo
  • CBS Sports
  • NFL

Group 2: Regional and specialist players

  • Sleeper
  • Underdog
  • PrizePicks
  • MyFantasyLeague
  • Fleaflicker
  • FanTeam
  • Games24x7
  • Mobile Premier League

Group 3: Emerging and niche players

  • Dream Sports
  • Sorare
  • Fantrax
  • RotoWire
  • FantasyPros
  • Draftstars
  • Splash Sports

Research methodology

Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the fantasy sports market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.

The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 8.0% is calculated from the resulting values.

The market is divided by sport, by platform, by revenue model, by player experience, by operator type. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.

Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.

Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.

Read the full research methodology

Frequently asked questions

How big is the fantasy sports market?

The global fantasy sports market is estimated at USD 16.0 bn in 2025 and USD 17.0 bn in 2026.

How fast will the fantasy sports market grow?

It is forecast to reach USD 36.6 bn by 2036, a compound annual growth rate of 8.0% from 2026, an increase of USD 19.7 bn.

Which country is the largest market for fantasy sports?

United States is the largest market by revenue at USD 6.8 bn in 2026, 40.0% of the global total. The three largest countries together hold 50.0%.

Which country is growing fastest?

Among the ten largest markets, India is growing fastest at 11.7% a year from 2026 to 2036.

Which fantasy sports segment is largest?

In the by sport split, Football (American and association) is the largest segment with 52.0% of 2026 revenue.

Who are the leading fantasy sports companies?

Global leaders include Flutter Entertainment, DraftKings, Disney (ESPN Fantasy), Yahoo.

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