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Tourism Market Size, Share and Forecast 2026-2036

The global tourism market is worth USD 7.2 tn in 2026 and is forecast to reach USD 12.7 tn by 2036, growing at a 5.8% CAGR. United States is the largest country market and Leisure and holiday is the largest by trip type segment.

USD 7.2 tnMarket size 2026
USD 12.7 tnForecast 2036
5.8%CAGR 2026-2036
United StatesLargest country

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5 segmentation views25 countries2026 to 2036 yearly forecast

Market overview

The global tourism market is worth USD 7.2 tn in 2026 and is forecast to reach USD 12.7 tn by 2036, growing at a 5.8% CAGR. United States is the largest country market and Leisure and holiday is the largest by trip type segment.

ScopeSpending by international and domestic visitors on trips away from home: transport, lodging, food, attractions and shopping, measured as total visitor expenditure.
IndustryTravel and Tourism
Value 2025USD 6.8 tn
Value 2026USD 7.2 tn
Value 2036USD 12.7 tn
CAGR 2026-20365.8%
Volume 202610,341 million tourist trips
Volume 203614,197 million tourist trips
Average price 2026USD 697 per tourist trip
Report priceStarts from USD 1,999
PublishedNovember 2026

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Tourism market size and forecast, 2026-2036

Exhibit 1The global tourism market is forecast to grow from USD 7.2 tn in 2026 to USD 12.7 tn by 2036, a rise of 76%Global market value in USD: 2025 base year, 2026 estimate and forecast to 2036. CAGR 2026 to 2036: 5.8%
Tourism market value, 2025 to 2036Market value by year. 2025: USD 6.8 tn; 2026: USD 7.2 tn; 2027: USD 7.6 tn; 2028: USD 8.1 tn; 2029: USD 8.5 tn; 2030: USD 9.0 tn; 2031: USD 9.6 tn; 2032: USD 10.1 tn; 2033: USD 10.7 tn; 2034: USD 11.3 tn; 2035: USD 12.0 tn; 2036: USD 12.7 tn. Compound annual growth rate 2026 to 2036: 5.8%.20257.2 tn20269.6 tn203112.7 tn20365.8% CAGR

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

YearMarket value
2026USD 7.2 tn
2027USD 7.6 tn
2028USD 8.1 tn
2029USD 8.5 tn
2030USD 9.0 tn
2031USD 9.6 tn
2032USD 10.1 tn
2033USD 10.7 tn
2034USD 11.3 tn
2035USD 12.0 tn
2036USD 12.7 tn

Tourism market segmentation

By trip type

Exhibit 2Leisure and holiday is the largest segment by trip type, with 68.0% of 2026 revenueEstimated share of 2026 global revenue, by trip type
Tourism market share by trip type, 2026Share of 2026 revenue by trip type. Leisure and holiday: 68.0%; Business: 14.0%; Visiting friends and relatives: 12.0%; Other purposes: 6.0%.Leisure and holiday68.0%Business14.0%Visiting friends and relatives12.0%Other purposes6.0%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Leisure and holiday68.0%69.6%USD 4.9 tn6.0%
Business14.0%13.7%USD 1.0 tn5.5%
Visiting friends and relatives12.0%11.2%USD 865 bn5.0%
Other purposes6.0%5.6%USD 432 bn5.0%

By spend category

Exhibit 3Transport adds the most revenue by spend category, growing from USD 2.0 tn in 2026 to USD 3.4 tn by 2036Estimated revenue in USD by spend category, 2026 and 2036 forecast
Tourism market by spend category, 2026 and 2036Revenue by spend category in 2026 and 2036. Transport: USD 2.0 tn in 2026, USD 3.4 tn in 2036, change +68%; Accommodation: USD 1.8 tn in 2026, USD 3.2 tn in 2036, change +77%; Food and beverage: USD 1.3 tn in 2026, USD 2.3 tn in 2036, change +77%; Attractions and entertainment: USD 1.1 tn in 2026, USD 2.1 tn in 2036, change +94%; Shopping: USD 1.0 tn in 2026, USD 1.7 tn in 2036, change +68%.20262036 forecastChangeTransport+68%2.0 tn3.4 tnAccommodation+77%1.8 tn3.2 tnFood and beverage+77%1.3 tn2.3 tnAttractions and entertainment+94%1.1 tn2.1 tnShopping+68%1.0 tn1.7 tn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Transport28.0%26.8%USD 2.0 tn5.3%
Accommodation25.0%25.1%USD 1.8 tn5.8%
Food and beverage18.0%18.1%USD 1.3 tn5.8%
Shopping14.0%13.4%USD 1.0 tn5.3%
Attractions and entertainment15.0%16.6%USD 1.1 tn6.8%

By origin

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Domestic trips76.0%72.5%USD 5.5 tn5.3%
Short-haul international14.0%15.4%USD 1.0 tn6.8%
Long-haul international10.0%12.1%USD 721 bn7.8%

By trip length

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Same-day visits14.0%13.0%USD 1.0 tn5.0%
1 to 3 nights34.0%31.0%USD 2.5 tn4.8%
4 to 7 nights30.0%31.0%USD 2.2 tn6.2%
8 nights or more22.0%25.0%USD 1.6 tn7.2%

By travel party

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Solo travellers16.0%17.0%USD 1.2 tn6.4%
Couples26.0%25.0%USD 1.9 tn5.4%
Families32.0%31.0%USD 2.3 tn5.5%
Friends and groups18.0%18.0%USD 1.3 tn5.8%
Business groups8.0%9.0%USD 577 bn7.0%

Top 25 countries for tourism by revenue

Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 65.5% of 2026 revenue and the 25 countries below together hold 89.6%.

Exhibit 4United States is the largest country market at USD 1.4 tn in 2026, and the three largest countries hold 41.0% of global revenueEstimated 2026 revenue in USD and share of the global market, ten largest countries
Tourism market, ten largest countries in 2026Ten largest countries by 2026 revenue. United States: USD 1.4 tn, 20.0%; China: USD 1.1 tn, 15.0%; India: USD 432 bn, 6.0%; Germany: USD 360 bn, 5.0%; Japan: USD 288 bn, 4.0%; United Kingdom: USD 288 bn, 4.0%; France: USD 252 bn, 3.5%; Brazil: USD 216 bn, 3.0%; Mexico: USD 180 bn, 2.5%; Spain: USD 180 bn, 2.5%.United States1.4 tn 20.0%China1.1 tn 15.0%India432 bn 6.0%Germany360 bn 5.0%Japan288 bn 4.0%United Kingdom288 bn 4.0%France252 bn 3.5%Brazil216 bn 3.0%Mexico180 bn 2.5%Spain180 bn 2.5%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

#CountryValue 2026Share 2026Value 2036CAGR 2026-36
1United StatesUSD 1.4 tn20.0%USD 2.3 tn4.9%
2ChinaUSD 1.1 tn15.0%USD 2.2 tn7.4%
3IndiaUSD 432 bn6.0%USD 1.0 tn8.9%
4GermanyUSD 360 bn5.0%USD 557 bn4.5%
5JapanUSD 288 bn4.0%USD 418 bn3.8%
6United KingdomUSD 288 bn4.0%USD 443 bn4.4%
7FranceUSD 252 bn3.5%USD 393 bn4.5%
8BrazilUSD 216 bn3.0%USD 380 bn5.8%
9MexicoUSD 180 bn2.5%USD 317 bn5.8%
10SpainUSD 180 bn2.5%USD 291 bn4.9%
11ItalyUSD 173 bn2.4%USD 276 bn4.8%
12CanadaUSD 162 bn2.2%USD 279 bn5.6%
13AustraliaUSD 153 bn2.1%USD 262 bn5.5%
14TurkeyUSD 143 bn2.0%USD 263 bn6.3%
15ThailandUSD 135 bn1.9%USD 248 bn6.3%
16RussiaUSD 127 bn1.8%USD 218 bn5.6%
17South KoreaUSD 119 bn1.6%USD 204 bn5.5%
18IndonesiaUSD 112 bn1.6%USD 205 bn6.3%
19NetherlandsUSD 105 bn1.5%USD 168 bn4.8%
20Saudi ArabiaUSD 98.7 bn1.4%USD 182 bn6.3%
21United Arab EmiratesUSD 93.0 bn1.3%USD 171 bn6.3%
22PolandUSD 87.2 bn1.2%USD 151 bn5.6%
23SwitzerlandUSD 82.2 bn1.1%USD 132 bn4.8%
24ArgentinaUSD 77.1 bn1.1%USD 133 bn5.6%
25MalaysiaUSD 72.8 bn1.0%USD 133 bn6.2%
Rest of worldUSD 747 bn10.4%USD 1.3 tn5.8%
Exhibit 5China and United States account for 37% of the USD 5.5 tn the market is forecast to add by 2036Forecast revenue added between 2026 and 2036 by country, in USD
Tourism market, where the growth to 2036 comes fromRevenue added between 2026 and 2036. Market value 2026: USD 7.2 tn. China: +USD 1.1 tn; United States: +USD 876 bn; India: +USD 581 bn; Germany: +USD 197 bn; Brazil: +USD 164 bn; 20 other countries: +USD 2.0 tn; Rest of world: +USD 559 bn. Market value 2036: USD 12.7 tn.Market value 20267.2 tnChina+1.1 tnUnited States+876 bnIndia+581 bnGermany+197 bnBrazil+164 bn20 other countries+2.0 tnRest of world+559 bnMarket value 203612.7 tn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

Competitive landscape

Group 1: Global leaders

  • Marriott International
  • Airbnb
  • Booking Holdings
  • Expedia Group
  • Trip.com Group
  • Carnival Corporation
  • InterContinental Hotels Group
  • Royal Caribbean Group

Group 2: Regional and specialist players

  • TUI Group
  • Accor
  • Hilton Worldwide
  • Delta Air Lines
  • Walt Disney Company
  • McDonald's
  • Wyndham Hotels & Resorts
  • Melia Hotels International
  • Emirates Group
  • Ryanair

Group 3: Emerging and niche players

  • Hyatt Hotels
  • Klook
  • MakeMyTrip
  • GetYourGuide
  • Viator
  • Traveloka
  • Despegar
  • Hopper

Research methodology

Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the tourism market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.

The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 5.8% is calculated from the resulting values.

The market is divided by trip type, by spend category, by origin, by trip length, by travel party. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.

Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.

Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.

Read the full research methodology

Frequently asked questions

How big is the tourism market?

The global tourism market is estimated at USD 6.8 tn in 2025 and USD 7.2 tn in 2026.

How fast will the tourism market grow?

It is forecast to reach USD 12.7 tn by 2036, a compound annual growth rate of 5.8% from 2026, an increase of USD 5.5 tn.

Which country is the largest market for tourism?

United States is the largest market by revenue at USD 1.4 tn in 2026, 20.0% of the global total. The three largest countries together hold 41.0%.

Which country is growing fastest?

Among the ten largest markets, India is growing fastest at 8.9% a year from 2026 to 2036.

Which tourism segment is largest?

In the by trip type split, Leisure and holiday is the largest segment with 68.0% of 2026 revenue.

Who are the leading tourism companies?

Global leaders include Marriott International, Airbnb, Booking Holdings, Expedia Group.

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