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Tourism Analytics Market Size, Share and Forecast 2026-2036

The global tourism analytics market is worth USD 1.2 bn in 2026 and is forecast to reach USD 3.2 bn by 2036, growing at a 10.0% CAGR. United States is the largest country market and Software platforms is the largest by component segment.

USD 1.2 bnMarket size 2026
USD 3.2 bnForecast 2036
10.0%CAGR 2026-2036
United StatesLargest country

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5 segmentation views25 countries2026 to 2036 yearly forecast

Market overview

The global tourism analytics market is worth USD 1.2 bn in 2026 and is forecast to reach USD 3.2 bn by 2036, growing at a 10.0% CAGR. United States is the largest country market and Software platforms is the largest by component segment.

ScopeData, software and consulting that measure visitor flows, bookings, spending, hotel performance and destination demand for tourism boards, hotels, airlines and attractions.
IndustryTravel and Tourism
Value 2025USD 1.1 bn
Value 2026USD 1.2 bn
Value 2036USD 3.2 bn
CAGR 2026-203610.0%
Volume 2026237 thousand subscriptions
Volume 2036481 thousand subscriptions
Average price 2026USD 5,125 per subscription
Report priceStarts from USD 1,999
PublishedNovember 2026

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Tourism Analytics market size and forecast, 2026-2036

Exhibit 1The global tourism analytics market is forecast to grow from USD 1.2 bn in 2026 to USD 3.2 bn by 2036, more than doublingGlobal market value in USD: 2025 base year, 2026 estimate and forecast to 2036. CAGR 2026 to 2036: 10.0%
Tourism Analytics market value, 2025 to 2036Market value by year. 2025: USD 1.1 bn; 2026: USD 1.2 bn; 2027: USD 1.3 bn; 2028: USD 1.5 bn; 2029: USD 1.6 bn; 2030: USD 1.8 bn; 2031: USD 2.0 bn; 2032: USD 2.2 bn; 2033: USD 2.4 bn; 2034: USD 2.6 bn; 2035: USD 2.9 bn; 2036: USD 3.2 bn. Compound annual growth rate 2026 to 2036: 10.0%.20251.2 bn20262.0 bn20313.2 bn203610.0% CAGR

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

YearMarket value
2026USD 1.2 bn
2027USD 1.3 bn
2028USD 1.5 bn
2029USD 1.6 bn
2030USD 1.8 bn
2031USD 2.0 bn
2032USD 2.2 bn
2033USD 2.4 bn
2034USD 2.6 bn
2035USD 2.9 bn
2036USD 3.2 bn

Tourism Analytics market segmentation

By component

Exhibit 2Software platforms is the largest segment by component, with 58.0% of 2026 revenueEstimated share of 2026 global revenue, by component
Tourism Analytics market share by component, 2026Share of 2026 revenue by component. Software platforms: 58.0%; Data and insights services: 30.0%; Consulting: 12.0%.Software platforms58.0%Data and insights services30.0%Consulting12.0%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Software platforms58.0%63.0%USD 705 mn10.9%
Data and insights services30.0%27.1%USD 365 mn8.9%
Consulting12.0%9.9%USD 146 mn7.9%

By user

Exhibit 3Hotels and resorts adds the most revenue by user, growing from USD 413 mn in 2026 to USD 1.1 bn by 2036Estimated revenue in USD by user, 2026 and 2036 forecast
Tourism Analytics market by user, 2026 and 2036Revenue by user in 2026 and 2036. Hotels and resorts: USD 413 mn in 2026, USD 1.1 bn in 2036, change +168%; Destination boards and governments: USD 292 mn in 2026, USD 782 mn in 2036, change +168%; Airlines and travel agencies: USD 267 mn in 2026, USD 625 mn in 2036, change +134%; Attractions and events: USD 146 mn in 2026, USD 409 mn in 2036, change +181%; Others: USD 97 mn in 2026, USD 227 mn in 2036, change +134%.20262036 forecastChangeHotels and resorts+168%413 mn1.1 bnDestination boards and governments+168%292 mn782 mnAirlines and travel agencies+134%267 mn625 mnAttractions and events+181%146 mn409 mnOthers+134%97 mn227 mn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Hotels and resorts34.0%35.2%USD 413 mn10.4%
Destination boards and governments24.0%24.8%USD 292 mn10.4%
Airlines and travel agencies22.0%19.8%USD 267 mn8.9%
Attractions and events12.0%13.0%USD 146 mn10.9%
Others8.0%7.2%USD 97 mn8.9%

By data source

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Booking and search data34.0%33.2%USD 413 mn9.7%
Mobile location data26.0%30.4%USD 316 mn11.7%
Card spending data22.0%22.5%USD 267 mn10.2%
Surveys and others18.0%14.0%USD 219 mn7.2%

By application

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Demand forecasting26.0%27.0%USD 316 mn10.4%
Visitor flow and behaviour24.0%24.0%USD 292 mn10.0%
Marketing performance20.0%19.0%USD 243 mn9.4%
Revenue and pricing18.0%18.0%USD 219 mn10.0%
Sentiment and reputation12.0%12.0%USD 146 mn10.0%

By deployment

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Cloud-based70.0%79.0%USD 851 mn11.3%
On-premise18.0%10.0%USD 219 mn3.7%
Hybrid12.0%11.0%USD 146 mn9.1%

Top 25 countries for tourism analytics by revenue

Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 79.0% of 2026 revenue and the 25 countries below together hold 95.4%.

Exhibit 4United States is the largest country market at USD 413 mn in 2026, and the three largest countries hold 48.0% of global revenueEstimated 2026 revenue in USD and share of the global market, ten largest countries
Tourism Analytics market, ten largest countries in 2026Ten largest countries by 2026 revenue. United States: USD 413 mn, 34.0%; United Kingdom: USD 97 mn, 8.0%; Germany: USD 73 mn, 6.0%; China: USD 73 mn, 6.0%; Spain: USD 61 mn, 5.0%; France: USD 61 mn, 5.0%; Australia: USD 49 mn, 4.0%; United Arab Emirates: USD 49 mn, 4.0%; Japan: USD 49 mn, 4.0%; India: USD 36 mn, 3.0%.United States413 mn 34.0%United Kingdom97 mn 8.0%Germany73 mn 6.0%China73 mn 6.0%Spain61 mn 5.0%France61 mn 5.0%Australia49 mn 4.0%United Arab Emirates49 mn 4.0%Japan49 mn 4.0%India36 mn 3.0%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

#CountryValue 2026Share 2026Value 2036CAGR 2026-36
1United StatesUSD 413 mn34.0%USD 1.0 bn9.4%
2United KingdomUSD 97 mn8.0%USD 240 mn9.4%
3GermanyUSD 73 mn6.0%USD 180 mn9.4%
4ChinaUSD 73 mn6.0%USD 224 mn11.9%
5SpainUSD 61 mn5.0%USD 158 mn10.0%
6FranceUSD 61 mn5.0%USD 148 mn9.3%
7AustraliaUSD 49 mn4.0%USD 126 mn10.0%
8United Arab EmiratesUSD 49 mn4.0%USD 164 mn12.9%
9JapanUSD 49 mn4.0%USD 114 mn8.8%
10IndiaUSD 36 mn3.0%USD 132 mn13.8%
11ItalyUSD 34 mn2.8%USD 84 mn9.3%
12CanadaUSD 29 mn2.4%USD 75 mn10.1%
13NetherlandsUSD 24 mn2.0%USD 59 mn9.3%
14South KoreaUSD 20 mn1.7%USD 53 mn10.1%
15SingaporeUSD 17 mn1.4%USD 45 mn10.1%
16BrazilUSD 14 mn1.2%USD 38 mn10.1%
17ThailandUSD 12 mn1.0%USD 34 mn10.9%
18SwitzerlandUSD 10 mn0.8%USD 25 mn9.3%
19Saudi ArabiaUSD 8.5 mn0.7%USD 24 mn10.8%
20MexicoUSD 7.2 mn0.6%USD 19 mn10.0%
21TurkeyUSD 6.0 mn0.5%USD 17 mn10.9%
22SwedenUSD 5.1 mn0.4%USD 12 mn9.2%
23PortugalUSD 4.2 mn0.3%USD 11 mn10.0%
24MalaysiaUSD 3.5 mn0.3%USD 10 mn11.1%
25IrelandUSD 3.0 mn0.2%USD 7.9 mn10.0%
Rest of worldUSD 56 mn4.6%USD 141 mn9.6%
Exhibit 5United States and China account for 39% of the USD 1.9 bn the market is forecast to add by 2036Forecast revenue added between 2026 and 2036 by country, in USD
Tourism Analytics market, where the growth to 2036 comes fromRevenue added between 2026 and 2036. Market value 2026: USD 1.2 bn. United States: +USD 602 mn; China: +USD 151 mn; United Kingdom: +USD 142 mn; United Arab Emirates: +USD 115 mn; Germany: +USD 107 mn; 20 other countries: +USD 735 mn; Rest of world: +USD 85 mn. Market value 2036: USD 3.2 bn.Market value 20261.2 bnUnited States+602 mnChina+151 mnUnited Kingdom+142 mnUnited Arab Emirates+115 mnGermany+107 mn20 other countries+735 mnRest of world+85 mnMarket value 20363.2 bn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

Competitive landscape

Group 1: Global leaders

  • Amadeus IT Group
  • CoStar Group
  • Sabre
  • Oxford Economics
  • Euromonitor International
  • Mastercard

Group 2: Regional and specialist players

  • ForwardKeys
  • Sojern
  • Mabrian
  • Lighthouse
  • OAG
  • Cirium
  • Phocuswright
  • Placer.ai

Group 3: Emerging and niche players

  • Datafy
  • Zartico
  • Arrivalist
  • Kalibri Labs

Research methodology

Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the tourism analytics market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.

The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 10.0% is calculated from the resulting values.

The market is divided by component, by user, by data source, by application, by deployment. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.

Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.

Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.

Read the full research methodology

Frequently asked questions

How big is the tourism analytics market?

The global tourism analytics market is estimated at USD 1.1 bn in 2025 and USD 1.2 bn in 2026.

How fast will the tourism analytics market grow?

It is forecast to reach USD 3.2 bn by 2036, a compound annual growth rate of 10.0% from 2026, an increase of USD 1.9 bn.

Which country is the largest market for tourism analytics?

United States is the largest market by revenue at USD 413 mn in 2026, 34.0% of the global total. The three largest countries together hold 48.0%.

Which country is growing fastest?

Among the ten largest markets, India is growing fastest at 13.8% a year from 2026 to 2036.

Which tourism analytics segment is largest?

In the by component split, Software platforms is the largest segment with 58.0% of 2026 revenue.

Who are the leading tourism analytics companies?

Global leaders include Amadeus IT Group, CoStar Group, Sabre, Oxford Economics.

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