Market overview
The global hotels market is worth USD 819 bn in 2026 and is forecast to reach USD 1.4 tn by 2036, growing at a 5.2% CAGR. United States is the largest country market and Midscale and economy is the largest by class segment.
| Scope | Revenue of hotels and similar lodging from room sales, food and beverage, and other guest services, worldwide. |
|---|---|
| Industry | Travel and Tourism |
| Value 2025 | USD 780 bn |
| Value 2026 | USD 819 bn |
| Value 2036 | USD 1.4 tn |
| CAGR 2026-2036 | 5.2% |
| Volume 2026 | 4,200 million room nights |
| Volume 2036 | 5,447 million room nights |
| Average price 2026 | USD 195 per room night |
| Report price | Starts from USD 1,999 |
| Published | November 2026 |
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Hotels market size and forecast, 2026-2036
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Year | Market value |
|---|---|
| 2026 | USD 819 bn |
| 2027 | USD 862 bn |
| 2028 | USD 906 bn |
| 2029 | USD 954 bn |
| 2030 | USD 1,003 bn |
| 2031 | USD 1,055 bn |
| 2032 | USD 1,110 bn |
| 2033 | USD 1,168 bn |
| 2034 | USD 1,229 bn |
| 2035 | USD 1,292 bn |
| 2036 | USD 1,360 bn |
Hotels market segmentation
By class
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Luxury and upper upscale | 20.0% | 20.8% | USD 164 bn | 5.6% |
| Upscale and upper midscale | 37.0% | 36.6% | USD 303 bn | 5.1% |
| Midscale and economy | 43.0% | 42.6% | USD 352 bn | 5.1% |
By ownership
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Managed and owned chains | 30.0% | 29.8% | USD 246 bn | 5.1% |
| Franchised brands | 26.0% | 28.4% | USD 213 bn | 6.2% |
| Independent hotels | 44.0% | 41.7% | USD 360 bn | 4.6% |
By revenue source
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Rooms | 62.0% | 61.6% | USD 508 bn | 5.1% |
| Food and beverage | 24.0% | 23.8% | USD 197 bn | 5.1% |
| Other services | 14.0% | 14.6% | USD 115 bn | 5.6% |
By purpose of stay
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Leisure | 58.0% | 58.0% | USD 475 bn | 5.2% |
| Business | 30.0% | 28.0% | USD 246 bn | 4.5% |
| Groups and events | 12.0% | 14.0% | USD 98.3 bn | 6.8% |
By location
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Urban | 48.0% | 46.0% | USD 393 bn | 4.8% |
| Resort and coastal | 30.0% | 30.0% | USD 246 bn | 5.2% |
| Airport and highway | 12.0% | 12.0% | USD 98.3 bn | 5.2% |
| Rural and mountain | 10.0% | 12.0% | USD 81.9 bn | 7.1% |
Top 25 countries for hotels by revenue
Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 71.5% of 2026 revenue and the 25 countries below together hold 92.0%.
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| # | Country | Value 2026 | Share 2026 | Value 2036 | CAGR 2026-36 |
|---|---|---|---|---|---|
| 1 | United States | USD 213 bn | 26.0% | USD 326 bn | 4.4% |
| 2 | China | USD 123 bn | 15.0% | USD 218 bn | 5.9% |
| 3 | Japan | USD 49.1 bn | 6.0% | USD 74.8 bn | 4.3% |
| 4 | Germany | USD 36.9 bn | 4.5% | USD 54.4 bn | 4.0% |
| 5 | United Kingdom | USD 36.9 bn | 4.5% | USD 57.1 bn | 4.5% |
| 6 | India | USD 28.7 bn | 3.5% | USD 70.7 bn | 9.4% |
| 7 | France | USD 28.7 bn | 3.5% | USD 43.5 bn | 4.3% |
| 8 | Italy | USD 24.6 bn | 3.0% | USD 38.1 bn | 4.5% |
| 9 | Spain | USD 24.6 bn | 3.0% | USD 39.4 bn | 4.8% |
| 10 | Mexico | USD 20.5 bn | 2.5% | USD 36.7 bn | 6.0% |
| 11 | Canada | USD 19.8 bn | 2.4% | USD 34.3 bn | 5.6% |
| 12 | Australia | USD 19.2 bn | 2.4% | USD 33.0 bn | 5.5% |
| 13 | Thailand | USD 17.3 bn | 2.1% | USD 29.8 bn | 5.6% |
| 14 | Turkey | USD 15.6 bn | 1.9% | USD 26.8 bn | 5.6% |
| 15 | Brazil | USD 14.0 bn | 1.7% | USD 24.1 bn | 5.6% |
| 16 | United Arab Emirates | USD 12.6 bn | 1.5% | USD 23.3 bn | 6.3% |
| 17 | Netherlands | USD 11.4 bn | 1.4% | USD 19.6 bn | 5.6% |
| 18 | Indonesia | USD 10.2 bn | 1.2% | USD 18.8 bn | 6.2% |
| 19 | Russia | USD 9.2 bn | 1.1% | USD 15.8 bn | 5.6% |
| 20 | South Korea | USD 8.3 bn | 1.0% | USD 14.3 bn | 5.6% |
| 21 | Switzerland | USD 7.5 bn | 0.9% | USD 12.8 bn | 5.5% |
| 22 | Portugal | USD 6.7 bn | 0.8% | USD 11.6 bn | 5.6% |
| 23 | Greece | USD 6.1 bn | 0.7% | USD 10.3 bn | 5.5% |
| 24 | Saudi Arabia | USD 5.4 bn | 0.7% | USD 10.1 bn | 6.4% |
| 25 | Poland | USD 4.9 bn | 0.6% | USD 8.4 bn | 5.5% |
| Rest of world | USD 65.3 bn | 8.0% | USD 108 bn | 5.2% |
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
Competitive landscape
Group 1: Global leaders
- Marriott International
- Hilton Worldwide
- InterContinental Hotels Group
- Accor
- Hyatt Hotels
- Wyndham Hotels & Resorts
- Best Western Hotels & Resorts
Group 2: Regional and specialist players
- Jin Jiang International
- Huazhu Group
- Choice Hotels
- Minor International
- Radisson Hospitality
- Shangri-La Group
- Indian Hotels Company
- Barcelo Hotel Group
- GreenTree Hospitality Group
- Melia Hotels International
Group 3: Emerging and niche players
- OYO
- Sonder
- Citadines
- Lemon Tree Hotels
- Dusit International
- Banyan Tree
- Treebo
- citizenM
Research methodology
Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the hotels market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.
The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 5.2% is calculated from the resulting values.
The market is divided by class, by ownership, by revenue source, by purpose of stay, by location. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.
Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.
Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.
Frequently asked questions
How big is the hotels market?
The global hotels market is estimated at USD 780 bn in 2025 and USD 819 bn in 2026.
How fast will the hotels market grow?
It is forecast to reach USD 1.4 tn by 2036, a compound annual growth rate of 5.2% from 2026, an increase of USD 541 bn.
Which country is the largest market for hotels?
United States is the largest market by revenue at USD 213 bn in 2026, 26.0% of the global total. The three largest countries together hold 47.0%.
Which country is growing fastest?
Among the ten largest markets, India is growing fastest at 9.4% a year from 2026 to 2036.
Which hotels segment is largest?
In the by class split, Midscale and economy is the largest segment with 43.0% of 2026 revenue.
Who are the leading hotels companies?
Global leaders include Marriott International, Hilton Worldwide, InterContinental Hotels Group, Accor.
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