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Short Term Rental Market Size, Share and Forecast 2026-2036

The global short term rental market is worth USD 172 bn in 2026 and is forecast to reach USD 338 bn by 2036, growing at a 7.0% CAGR. United States is the largest country market and Entire homes and apartments is the largest by property segment.

USD 172 bnMarket size 2026
USD 338 bnForecast 2036
7.0%CAGR 2026-2036
United StatesLargest country

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5 segmentation views25 countries2026 to 2036 yearly forecast

Market overview

The global short term rental market is worth USD 172 bn in 2026 and is forecast to reach USD 338 bn by 2036, growing at a 7.0% CAGR. United States is the largest country market and Entire homes and apartments is the largest by property segment.

ScopeShort-term rental accommodation: nights in apartments, houses and rooms booked through platforms, property managers and direct hosts, valued at guest spend.
IndustryTravel and Tourism
Value 2025USD 160 bn
Value 2026USD 172 bn
Value 2036USD 338 bn
CAGR 2026-20367.0%
Volume 20261,370 million nights
Volume 20362,211 million nights
Average price 2026USD 126 per night
Report priceStarts from USD 1,999
PublishedNovember 2026

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Short Term Rental market size and forecast, 2026-2036

Exhibit 1The global short term rental market is forecast to grow from USD 172 bn in 2026 to USD 338 bn by 2036, a rise of 97%Global market value in USD: 2025 base year, 2026 estimate and forecast to 2036. CAGR 2026 to 2036: 7.0%
Short Term Rental market value, 2025 to 2036Market value by year. 2025: USD 160 bn; 2026: USD 172 bn; 2027: USD 184 bn; 2028: USD 197 bn; 2029: USD 211 bn; 2030: USD 225 bn; 2031: USD 241 bn; 2032: USD 258 bn; 2033: USD 276 bn; 2034: USD 296 bn; 2035: USD 316 bn; 2036: USD 338 bn. Compound annual growth rate 2026 to 2036: 7.0%.2025172 bn2026241 bn2031338 bn20367.0% CAGR

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

YearMarket value
2026USD 172 bn
2027USD 184 bn
2028USD 197 bn
2029USD 211 bn
2030USD 225 bn
2031USD 241 bn
2032USD 258 bn
2033USD 276 bn
2034USD 296 bn
2035USD 316 bn
2036USD 338 bn

Short Term Rental market segmentation

By property

Exhibit 2Entire homes and apartments is the largest segment by property, with 72.0% of 2026 revenueEstimated share of 2026 global revenue, by property
Short Term Rental market share by property, 2026Share of 2026 revenue by property. Entire homes and apartments: 72.0%; Private rooms: 14.0%; Unique and other stays: 14.0%.Entire homes and apartments72.0%Private rooms14.0%Unique and other stays14.0%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Entire homes and apartments72.0%70.6%USD 124 bn6.8%
Private rooms14.0%11.4%USD 24.1 bn4.8%
Unique and other stays14.0%18.1%USD 24.1 bn9.8%

By channel

Exhibit 3Online platforms adds the most revenue by channel, growing from USD 114 bn in 2026 to USD 233 bn by 2036Estimated revenue in USD by channel, 2026 and 2036 forecast
Short Term Rental market by channel, 2026 and 2036Revenue by channel in 2026 and 2036. Online platforms: USD 114 bn in 2026, USD 233 bn in 2036, change +105%; Property managers direct: USD 34.4 bn in 2026, USD 64.3 bn in 2036, change +87%; Direct and offline: USD 24.1 bn in 2026, USD 41.0 bn in 2036, change +70%.20262036 forecastChangeOnline platforms+105%114 bn233 bnProperty managers direct+87%34.4 bn64.3 bnDirect and offline+70%24.1 bn41.0 bn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Online platforms66.0%68.9%USD 114 bn7.5%
Property managers direct20.0%19.0%USD 34.4 bn6.5%
Direct and offline14.0%12.1%USD 24.1 bn5.5%

By traveller

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Leisure78.0%76.9%USD 134 bn6.8%
Business travel12.0%11.8%USD 20.6 bn6.8%
Extended stays and relocation10.0%11.3%USD 17.2 bn8.3%

By stay length

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
1 to 2 nights24.0%22.0%USD 41.3 bn6.1%
3 to 4 nights36.0%34.0%USD 61.9 bn6.4%
5 to 7 nights28.0%29.0%USD 48.2 bn7.4%
8 nights or more12.0%15.0%USD 20.6 bn9.4%

By management type

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Self-managed individual hosts46.0%39.0%USD 79.1 bn5.2%
Professional property managers32.0%36.0%USD 55.0 bn8.3%
Multi-unit portfolio owners14.0%17.0%USD 24.1 bn9.1%
Hotel and brand operated8.0%8.0%USD 13.8 bn7.0%

Top 25 countries for short term rental by revenue

Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 74.5% of 2026 revenue and the 25 countries below together hold 93.9%.

Exhibit 4United States is the largest country market at USD 51.6 bn in 2026, and the three largest countries hold 46.0% of global revenueEstimated 2026 revenue in USD and share of the global market, ten largest countries
Short Term Rental market, ten largest countries in 2026Ten largest countries by 2026 revenue. United States: USD 51.6 bn, 30.0%; China: USD 17.2 bn, 10.0%; France: USD 10.3 bn, 6.0%; United Kingdom: USD 8.6 bn, 5.0%; Spain: USD 8.6 bn, 5.0%; Italy: USD 6.9 bn, 4.0%; Germany: USD 6.9 bn, 4.0%; Japan: USD 6.9 bn, 4.0%; Brazil: USD 6.0 bn, 3.5%; Mexico: USD 5.2 bn, 3.0%.United States51.6 bn 30.0%China17.2 bn 10.0%France10.3 bn 6.0%United Kingdom8.6 bn 5.0%Spain8.6 bn 5.0%Italy6.9 bn 4.0%Germany6.9 bn 4.0%Japan6.9 bn 4.0%Brazil6.0 bn 3.5%Mexico5.2 bn 3.0%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

#CountryValue 2026Share 2026Value 2036CAGR 2026-36
1United StatesUSD 51.6 bn30.0%USD 102 bn7.0%
2ChinaUSD 17.2 bn10.0%USD 33.8 bn7.0%
3FranceUSD 10.3 bn6.0%USD 18.6 bn6.1%
4United KingdomUSD 8.6 bn5.0%USD 16.2 bn6.6%
5SpainUSD 8.6 bn5.0%USD 16.2 bn6.6%
6ItalyUSD 6.9 bn4.0%USD 12.2 bn5.9%
7GermanyUSD 6.9 bn4.0%USD 12.2 bn5.9%
8JapanUSD 6.9 bn4.0%USD 11.8 bn5.6%
9BrazilUSD 6.0 bn3.5%USD 13.5 bn8.4%
10MexicoUSD 5.2 bn3.0%USD 12.2 bn9.0%
11CanadaUSD 4.7 bn2.7%USD 9.5 bn7.3%
12AustraliaUSD 4.1 bn2.4%USD 8.4 bn7.3%
13PortugalUSD 3.6 bn2.1%USD 7.3 bn7.3%
14GreeceUSD 3.2 bn1.9%USD 6.9 bn8.0%
15ThailandUSD 2.8 bn1.6%USD 6.1 bn8.1%
16TurkeyUSD 2.5 bn1.4%USD 5.3 bn8.0%
17NetherlandsUSD 2.2 bn1.3%USD 4.1 bn6.5%
18IndiaUSD 1.9 bn1.1%USD 4.2 bn8.1%
19South KoreaUSD 1.7 bn1.0%USD 3.4 bn7.3%
20IndonesiaUSD 1.5 bn0.9%USD 3.2 bn8.1%
21SwitzerlandUSD 1.3 bn0.8%USD 2.5 bn6.6%
22CroatiaUSD 1.2 bn0.7%USD 2.3 bn7.3%
23ArgentinaUSD 1.0 bn0.6%USD 2.0 bn7.2%
24ColombiaUSD 894 mn0.5%USD 1.9 bn8.0%
25AustriaUSD 791 mn0.5%USD 1.5 bn6.5%
Rest of worldUSD 10.5 bn6.1%USD 21.3 bn7.3%
Exhibit 5United States and China account for 40% of the USD 166 bn the market is forecast to add by 2036Forecast revenue added between 2026 and 2036 by country, in USD
Short Term Rental market, where the growth to 2036 comes fromRevenue added between 2026 and 2036. Market value 2026: USD 172 bn. United States: +USD 49.9 bn; China: +USD 16.6 bn; France: +USD 8.3 bn; United Kingdom: +USD 7.6 bn; Spain: +USD 7.6 bn; 20 other countries: +USD 65.4 bn; Rest of world: +USD 10.8 bn. Market value 2036: USD 338 bn.Market value 2026172 bnUnited States+49.9 bnChina+16.6 bnFrance+8.3 bnUnited Kingdom+7.6 bnSpain+7.6 bn20 other countries+65.4 bnRest of world+10.8 bnMarket value 2036338 bn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

Competitive landscape

Group 1: Global leaders

  • Airbnb
  • Booking.com
  • Vrbo
  • Trip.com Group
  • Tujia
  • Vacasa
  • Expedia Group

Group 2: Regional and specialist players

  • Casago
  • Awaze
  • Holidu
  • HomeToGo
  • Guesty
  • Hostaway
  • Interhome

Group 3: Emerging and niche players

  • Plum Guide
  • Evolve Vacation Rental
  • Lodgify
  • Hospitable
  • Kasa Living
  • Smoobu

Research methodology

Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the short term rental market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.

The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 7.0% is calculated from the resulting values.

The market is divided by property, by channel, by traveller, by stay length, by management type. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.

Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.

Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.

Read the full research methodology

Frequently asked questions

How big is the short term rental market?

The global short term rental market is estimated at USD 160 bn in 2025 and USD 172 bn in 2026.

How fast will the short term rental market grow?

It is forecast to reach USD 338 bn by 2036, a compound annual growth rate of 7.0% from 2026, an increase of USD 166 bn.

Which country is the largest market for short term rental?

United States is the largest market by revenue at USD 51.6 bn in 2026, 30.0% of the global total. The three largest countries together hold 46.0%.

Which country is growing fastest?

Among the ten largest markets, Mexico is growing fastest at 9.0% a year from 2026 to 2036.

Which short term rental segment is largest?

In the by property split, Entire homes and apartments is the largest segment with 72.0% of 2026 revenue.

Who are the leading short term rental companies?

Global leaders include Airbnb, Booking.com, Vrbo, Trip.com Group.

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