Market overview
The global vacation rental market is worth USD 184 bn in 2026 and is forecast to reach USD 378 bn by 2036, growing at a 7.5% CAGR. United States is the largest country market and Entire homes and apartments is the largest by property type segment.
| Scope | Guest spending on short-term vacation rentals: homes, apartments and villas booked through platforms, property managers and direct channels. |
|---|---|
| Industry | Travel and Tourism |
| Value 2025 | USD 170 bn |
| Value 2026 | USD 184 bn |
| Value 2036 | USD 378 bn |
| CAGR 2026-2036 | 7.5% |
| Volume 2026 | 1,324 million nights |
| Volume 2036 | 2,238 million nights |
| Average price 2026 | USD 139 per night |
| Report price | Starts from USD 1,999 |
| Published | November 2026 |
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Vacation Rental market size and forecast, 2026-2036
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Year | Market value |
|---|---|
| 2026 | USD 184 bn |
| 2027 | USD 197 bn |
| 2028 | USD 212 bn |
| 2029 | USD 228 bn |
| 2030 | USD 245 bn |
| 2031 | USD 264 bn |
| 2032 | USD 283 bn |
| 2033 | USD 305 bn |
| 2034 | USD 327 bn |
| 2035 | USD 352 bn |
| 2036 | USD 378 bn |
Vacation Rental market segmentation
By property type
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Entire homes and apartments | 72.0% | 70.4% | USD 132 bn | 7.2% |
| Villas and cabins | 18.0% | 18.4% | USD 33.0 bn | 7.8% |
| Unique and other stays | 10.0% | 11.2% | USD 18.4 bn | 8.8% |
By booking channel
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Platform marketplaces | 60.0% | 59.2% | USD 110 bn | 7.4% |
| Property managers and direct | 28.0% | 28.9% | USD 51.4 bn | 7.9% |
| Metasearch and other channels | 12.0% | 11.8% | USD 22.0 bn | 7.4% |
By stay length
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| 1 to 3 nights | 34.0% | 31.0% | USD 62.4 bn | 6.5% |
| 4 to 7 nights | 40.0% | 39.0% | USD 73.4 bn | 7.2% |
| 8 to 14 nights | 18.0% | 20.0% | USD 33.0 bn | 8.6% |
| 15 nights or more | 8.0% | 10.0% | USD 14.7 bn | 9.9% |
By guest party
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Families | 38.0% | 36.0% | USD 69.8 bn | 6.9% |
| Couples | 24.0% | 24.0% | USD 44.1 bn | 7.5% |
| Groups of friends | 22.0% | 24.0% | USD 40.4 bn | 8.4% |
| Solo and business guests | 16.0% | 16.0% | USD 29.4 bn | 7.5% |
By price tier
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Budget | 26.0% | 24.0% | USD 47.7 bn | 6.6% |
| Mid-range | 44.0% | 42.0% | USD 80.8 bn | 7.0% |
| Upscale | 22.0% | 24.0% | USD 40.4 bn | 8.4% |
| Luxury | 8.0% | 10.0% | USD 14.7 bn | 9.9% |
Top 25 countries for vacation rental by revenue
Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 80.5% of 2026 revenue and the 25 countries below together hold 94.2%.
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| # | Country | Value 2026 | Share 2026 | Value 2036 | CAGR 2026-36 |
|---|---|---|---|---|---|
| 1 | United States | USD 66.1 bn | 36.0% | USD 127 bn | 6.7% |
| 2 | France | USD 12.9 bn | 7.0% | USD 24.6 bn | 6.7% |
| 3 | Spain | USD 11.0 bn | 6.0% | USD 21.9 bn | 7.1% |
| 4 | China | USD 11.0 bn | 6.0% | USD 31.8 bn | 11.2% |
| 5 | Italy | USD 10.1 bn | 5.5% | USD 20.4 bn | 7.3% |
| 6 | United Kingdom | USD 10.1 bn | 5.5% | USD 19.3 bn | 6.7% |
| 7 | Germany | USD 7.3 bn | 4.0% | USD 14.8 bn | 7.2% |
| 8 | Brazil | USD 6.4 bn | 3.5% | USD 14.8 bn | 8.7% |
| 9 | Mexico | USD 6.4 bn | 3.5% | USD 15.5 bn | 9.2% |
| 10 | Australia | USD 6.4 bn | 3.5% | USD 12.9 bn | 7.2% |
| 11 | Portugal | USD 4.3 bn | 2.4% | USD 9.0 bn | 7.6% |
| 12 | Canada | USD 3.6 bn | 2.0% | USD 7.6 bn | 7.6% |
| 13 | Greece | USD 3.0 bn | 1.7% | USD 6.8 bn | 8.3% |
| 14 | Turkey | USD 2.6 bn | 1.4% | USD 5.7 bn | 8.3% |
| 15 | Netherlands | USD 2.1 bn | 1.2% | USD 4.2 bn | 6.8% |
| 16 | Thailand | USD 1.8 bn | 1.0% | USD 4.0 bn | 8.2% |
| 17 | Croatia | USD 1.5 bn | 0.8% | USD 3.2 bn | 7.6% |
| 18 | Argentina | USD 1.3 bn | 0.7% | USD 2.6 bn | 7.5% |
| 19 | Austria | USD 1.1 bn | 0.6% | USD 2.1 bn | 6.9% |
| 20 | Japan | USD 900 mn | 0.5% | USD 1.9 bn | 7.5% |
| 21 | Switzerland | USD 753 mn | 0.4% | USD 1.5 bn | 7.0% |
| 22 | Indonesia | USD 643 mn | 0.3% | USD 1.4 bn | 8.1% |
| 23 | Colombia | USD 532 mn | 0.3% | USD 1.2 bn | 8.2% |
| 24 | Belgium | USD 441 mn | 0.2% | USD 870 mn | 7.0% |
| 25 | Poland | USD 386 mn | 0.2% | USD 795 mn | 7.5% |
| Rest of world | USD 10.7 bn | 5.8% | USD 23.0 bn | 7.9% |
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
Competitive landscape
Group 1: Global leaders
- Airbnb
- Booking Holdings
- Expedia Group
- Tujia
- Evolve
- Vrbo
- Trip.com Group
Group 2: Regional and specialist players
- Hostaway
- Guesty
- Awaze
- HomeToGo
- Interhome
- Holidu
- Casago
- Lodgify
Group 3: Emerging and niche players
- Plum Guide
- Sykes Cottages
- Vacasa
- Hospitable
- Smoobu
- Hostfully
- Kasa Living
Research methodology
Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the vacation rental market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.
The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 7.5% is calculated from the resulting values.
The market is divided by property type, by booking channel, by stay length, by guest party, by price tier. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.
Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.
Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.
Frequently asked questions
How big is the vacation rental market?
The global vacation rental market is estimated at USD 170 bn in 2025 and USD 184 bn in 2026.
How fast will the vacation rental market grow?
It is forecast to reach USD 378 bn by 2036, a compound annual growth rate of 7.5% from 2026, an increase of USD 195 bn.
Which country is the largest market for vacation rental?
United States is the largest market by revenue at USD 66.1 bn in 2026, 36.0% of the global total. The three largest countries together hold 49.0%.
Which country is growing fastest?
Among the ten largest markets, China is growing fastest at 11.2% a year from 2026 to 2036.
Which vacation rental segment is largest?
In the by property type split, Entire homes and apartments is the largest segment with 72.0% of 2026 revenue.
Who are the leading vacation rental companies?
Global leaders include Airbnb, Booking Holdings, Expedia Group, Tujia.
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