CompareMarketResearchRequest a sample
Home / Travel and Tourism / Loyalty Program

Travel and Tourism · Market report

Loyalty Program Market Size, Share and Forecast 2026-2036

The global loyalty program market is worth USD 12.9 bn in 2026 and is forecast to reach USD 36.6 bn by 2036, growing at a 11.0% CAGR. United States is the largest country market and Platforms and software is the largest by component segment.

USD 12.9 bnMarket size 2026
USD 36.6 bnForecast 2036
11.0%CAGR 2026-2036
United StatesLargest country

Request a free sample Jump to the forecast

Report price: Starts from USD 1,999

5 segmentation views25 countries2026 to 2036 yearly forecast

Market overview

The global loyalty program market is worth USD 12.9 bn in 2026 and is forecast to reach USD 36.6 bn by 2036, growing at a 11.0% CAGR. United States is the largest country market and Platforms and software is the largest by component segment.

ScopeLoyalty programme platforms and services: loyalty software, program design and managed operations, and rewards fulfilment sold to retailers, airlines, hotels, banks and other brands.
IndustryTravel and Tourism
Value 2025USD 11.5 bn
Value 2026USD 12.9 bn
Value 2036USD 36.6 bn
CAGR 2026-203611.0%
Volume 2026182 thousand programmes
Volume 2036445 thousand programmes
Average price 2026USD 70,740 per programme
Report priceStarts from USD 1,999
PublishedNovember 2026

Request a free sample of this report

Loyalty Program market size and forecast, 2026-2036

Exhibit 1The global loyalty program market is forecast to grow from USD 12.9 bn in 2026 to USD 36.6 bn by 2036, more than doublingGlobal market value in USD: 2025 base year, 2026 estimate and forecast to 2036. CAGR 2026 to 2036: 11.0%
Loyalty Program market value, 2025 to 2036Market value by year. 2025: USD 11.5 bn; 2026: USD 12.9 bn; 2027: USD 14.3 bn; 2028: USD 15.9 bn; 2029: USD 17.6 bn; 2030: USD 19.6 bn; 2031: USD 21.7 bn; 2032: USD 24.1 bn; 2033: USD 26.7 bn; 2034: USD 29.7 bn; 2035: USD 32.9 bn; 2036: USD 36.6 bn. Compound annual growth rate 2026 to 2036: 11.0%.202512.9 bn202621.7 bn203136.6 bn203611.0% CAGR

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

YearMarket value
2026USD 12.9 bn
2027USD 14.3 bn
2028USD 15.9 bn
2029USD 17.6 bn
2030USD 19.6 bn
2031USD 21.7 bn
2032USD 24.1 bn
2033USD 26.7 bn
2034USD 29.7 bn
2035USD 32.9 bn
2036USD 36.6 bn

Loyalty Program market segmentation

By component

Exhibit 2Platforms and software is the largest segment by component, with 46.0% of 2026 revenueEstimated share of 2026 global revenue, by component
Loyalty Program market share by component, 2026Share of 2026 revenue by component. Platforms and software: 46.0%; Consulting and managed services: 40.0%; Rewards fulfilment: 14.0%.Platforms and software46.0%Consulting and managed services40.0%Rewards fulfilment14.0%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Platforms and software46.0%55.6%USD 5.9 bn13.1%
Consulting and managed services40.0%33.7%USD 5.2 bn9.1%
Rewards fulfilment14.0%10.8%USD 1.8 bn8.1%

By industry

Exhibit 3Retail and consumer goods adds the most revenue by industry, growing from USD 4.1 bn in 2026 to USD 12.0 bn by 2036Estimated revenue in USD by industry, 2026 and 2036 forecast
Loyalty Program market by industry, 2026 and 2036Revenue by industry in 2026 and 2036. Retail and consumer goods: USD 4.1 bn in 2026, USD 12.0 bn in 2036, change +191%; Banking and insurance: USD 2.6 bn in 2026, USD 7.5 bn in 2036, change +191%; Travel and hospitality: USD 2.6 bn in 2026, USD 6.9 bn in 2036, change +166%; Other: USD 1.8 bn in 2026, USD 5.3 bn in 2036, change +191%; Telecom: USD 1.0 bn in 2026, USD 2.5 bn in 2036, change +143%; Healthcare: USD 773 mn in 2026, USD 2.5 bn in 2036, change +219%.20262036 forecastChangeRetail and consumer goods+191%4.1 bn12.0 bnBanking and insurance+191%2.6 bn7.5 bnTravel and hospitality+166%2.6 bn6.9 bnOther+191%1.8 bn5.3 bnTelecom+143%1.0 bn2.5 bnHealthcare+219%773 mn2.5 bn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Retail and consumer goods32.0%32.8%USD 4.1 bn11.3%
Travel and hospitality20.0%18.7%USD 2.6 bn10.3%
Banking and insurance20.0%20.5%USD 2.6 bn11.3%
Telecom8.0%6.8%USD 1.0 bn9.3%
Healthcare6.0%6.7%USD 773 mn12.3%
Other14.0%14.4%USD 1.8 bn11.3%

By programme type

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Points-based52.0%47.0%USD 6.7 bn9.9%
Tiered18.0%16.3%USD 2.3 bn9.9%
Coalition12.0%9.9%USD 1.5 bn8.9%
Paid and subscription10.0%18.2%USD 1.3 bn17.9%
Cashback8.0%8.7%USD 1.0 bn11.9%

By reward type

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Product discounts28.0%24.0%USD 3.6 bn9.3%
Travel and experiences22.0%22.0%USD 2.8 bn11.0%
Gift cards and vouchers24.0%22.0%USD 3.1 bn10.0%
Exclusive perks and access26.0%32.0%USD 3.3 bn13.3%

By enterprise size

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Large enterprises62.0%58.0%USD 8.0 bn10.3%
Mid-sized companies24.0%26.0%USD 3.1 bn11.9%
Small businesses14.0%16.0%USD 1.8 bn12.5%

Top 25 countries for loyalty program by revenue

Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 77.0% of 2026 revenue and the 25 countries below together hold 94.0%.

Exhibit 4United States is the largest country market at USD 4.6 bn in 2026, and the three largest countries hold 49.0% of global revenueEstimated 2026 revenue in USD and share of the global market, ten largest countries
Loyalty Program market, ten largest countries in 2026Ten largest countries by 2026 revenue. United States: USD 4.6 bn, 36.0%; United Kingdom: USD 902 mn, 7.0%; China: USD 773 mn, 6.0%; Germany: USD 644 mn, 5.0%; India: USD 644 mn, 5.0%; Canada: USD 515 mn, 4.0%; Australia: USD 515 mn, 4.0%; France: USD 451 mn, 3.5%; Japan: USD 451 mn, 3.5%; Brazil: USD 386 mn, 3.0%.United States4.6 bn 36.0%United Kingdom902 mn 7.0%China773 mn 6.0%Germany644 mn 5.0%India644 mn 5.0%Canada515 mn 4.0%Australia515 mn 4.0%France451 mn 3.5%Japan451 mn 3.5%Brazil386 mn 3.0%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

#CountryValue 2026Share 2026Value 2036CAGR 2026-36
1United StatesUSD 4.6 bn36.0%USD 12.2 bn10.2%
2United KingdomUSD 902 mn7.0%USD 2.4 bn10.2%
3ChinaUSD 773 mn6.0%USD 2.9 bn14.2%
4GermanyUSD 644 mn5.0%USD 1.7 bn10.1%
5IndiaUSD 644 mn5.0%USD 2.6 bn15.1%
6CanadaUSD 515 mn4.0%USD 1.4 bn10.1%
7AustraliaUSD 515 mn4.0%USD 1.4 bn10.1%
8FranceUSD 451 mn3.5%USD 1.2 bn10.0%
9JapanUSD 451 mn3.5%USD 1.1 bn9.3%
10BrazilUSD 386 mn3.0%USD 1.2 bn12.1%
11SpainUSD 292 mn2.3%USD 845 mn11.2%
12ItalyUSD 260 mn2.0%USD 750 mn11.2%
13MexicoUSD 232 mn1.8%USD 669 mn11.2%
14South KoreaUSD 206 mn1.6%USD 596 mn11.2%
15NetherlandsUSD 183 mn1.4%USD 530 mn11.2%
16SingaporeUSD 164 mn1.3%USD 472 mn11.2%
17United Arab EmiratesUSD 146 mn1.1%USD 450 mn11.9%
18TurkeyUSD 129 mn1.0%USD 373 mn11.2%
19SwedenUSD 115 mn0.9%USD 333 mn11.2%
20SwitzerlandUSD 102 mn0.8%USD 296 mn11.3%
21IndonesiaUSD 91 mn0.7%USD 282 mn11.9%
22RussiaUSD 81 mn0.6%USD 234 mn11.2%
23PolandUSD 72 mn0.6%USD 208 mn11.2%
24Saudi ArabiaUSD 64 mn0.5%USD 197 mn11.9%
25ThailandUSD 57 mn0.4%USD 165 mn11.2%
Rest of worldUSD 769 mn6.0%USD 2.2 bn10.9%
Exhibit 5United States and China account for 41% of the USD 23.7 bn the market is forecast to add by 2036Forecast revenue added between 2026 and 2036 by country, in USD
Loyalty Program market, where the growth to 2036 comes fromRevenue added between 2026 and 2036. Market value 2026: USD 12.9 bn. United States: +USD 7.6 bn; China: +USD 2.2 bn; India: +USD 2.0 bn; United Kingdom: +USD 1.5 bn; Germany: +USD 1.0 bn; 20 other countries: +USD 8.1 bn; Rest of world: +USD 1.4 bn. Market value 2036: USD 36.6 bn.Market value 202612.9 bnUnited States+7.6 bnChina+2.2 bnIndia+2.0 bnUnited Kingdom+1.5 bnGermany+1.0 bn20 other countries+8.1 bnRest of world+1.4 bnMarket value 203636.6 bn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

Competitive landscape

Group 1: Global leaders

  • Salesforce
  • Oracle
  • Epsilon
  • Comarch
  • Capillary Technologies
  • Bond Brand Loyalty
  • Merkle
  • Maritz Motivation Solutions

Group 2: Regional and specialist players

  • Antavo
  • Annex Cloud
  • Yotpo
  • Smile.io
  • Open Loyalty
  • Eagle Eye
  • Talon.One
  • Paytronix
  • Punchh

Group 3: Emerging and niche players

  • LoyaltyLion
  • Zinrelo
  • Voucherify
  • Rise.ai
  • Stamped
  • Thanx
  • Fivestars

Research methodology

Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the loyalty program market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.

The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 11.0% is calculated from the resulting values.

The market is divided by component, by industry, by programme type, by reward type, by enterprise size. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.

Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.

Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.

Read the full research methodology

Frequently asked questions

How big is the loyalty program market?

The global loyalty program market is estimated at USD 11.5 bn in 2025 and USD 12.9 bn in 2026.

How fast will the loyalty program market grow?

It is forecast to reach USD 36.6 bn by 2036, a compound annual growth rate of 11.0% from 2026, an increase of USD 23.7 bn.

Which country is the largest market for loyalty program?

United States is the largest market by revenue at USD 4.6 bn in 2026, 36.0% of the global total. The three largest countries together hold 49.0%.

Which country is growing fastest?

Among the ten largest markets, India is growing fastest at 15.1% a year from 2026 to 2036.

Which loyalty program segment is largest?

In the by component split, Platforms and software is the largest segment with 46.0% of 2026 revenue.

Who are the leading loyalty program companies?

Global leaders include Salesforce, Oracle, Epsilon, Comarch.

Need the full report?

Request a sample to see the structure, tables and country detail.

Request a free sample

Related markets in Travel and Tourism

← Low Cost Carrier Luggage Retail →

All Travel and Tourism markets →

Request a sample