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Wine Market Size, Share and Forecast 2026-2036

The global wine market is worth USD 340 bn in 2026 and is forecast to reach USD 457 bn by 2036, growing at a 3.0% CAGR. United States is the largest country market and Still red is the largest by type segment.

USD 340 bnMarket size 2026
USD 457 bnForecast 2036
3.0%CAGR 2026-2036
United StatesLargest country

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5 segmentation views25 countries2026 to 2036 yearly forecast

Market overview

The global wine market is worth USD 340 bn in 2026 and is forecast to reach USD 457 bn by 2036, growing at a 3.0% CAGR. United States is the largest country market and Still red is the largest by type segment.

ScopeConsumer spending on still, sparkling and fortified wine worldwide, including bottled, bag-in-box and canned wine sold through shops, bars and restaurants.
IndustryFood and Beverage
Value 2025USD 330 bn
Value 2026USD 340 bn
Value 2036USD 457 bn
CAGR 2026-20363.0%
Volume 202623,847 million litres
Volume 203627,615 million litres
Average price 2026USD 14.2 per litre
Report priceStarts from USD 1,999
PublishedNovember 2026

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Wine market size and forecast, 2026-2036

Exhibit 1The global wine market is forecast to grow from USD 340 bn in 2026 to USD 457 bn by 2036, a rise of 34%Global market value in USD: 2025 base year, 2026 estimate and forecast to 2036. CAGR 2026 to 2036: 3.0%
Wine market value, 2025 to 2036Market value by year. 2025: USD 330 bn; 2026: USD 340 bn; 2027: USD 350 bn; 2028: USD 361 bn; 2029: USD 371 bn; 2030: USD 383 bn; 2031: USD 394 bn; 2032: USD 406 bn; 2033: USD 418 bn; 2034: USD 431 bn; 2035: USD 443 bn; 2036: USD 457 bn. Compound annual growth rate 2026 to 2036: 3.0%.2025340 bn2026394 bn2031457 bn20363.0% CAGR

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

YearMarket value
2026USD 340 bn
2027USD 350 bn
2028USD 361 bn
2029USD 371 bn
2030USD 383 bn
2031USD 394 bn
2032USD 406 bn
2033USD 418 bn
2034USD 431 bn
2035USD 443 bn
2036USD 457 bn

Wine market segmentation

By type

Exhibit 2Still red is the largest segment by type, with 38.0% of 2026 revenueEstimated share of 2026 global revenue, by type
Wine market share by type, 2026Share of 2026 revenue by type. Still red: 38.0%; Still white: 30.0%; Sparkling: 15.0%; Rose: 9.0%; Fortified and other: 8.0%.Still red38.0%Still white30.0%Sparkling15.0%Rose9.0%Fortified and other8.0%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Still red38.0%36.2%USD 129 bn2.5%
Still white30.0%30.0%USD 102 bn3.0%
Rose9.0%9.5%USD 30.6 bn3.5%
Sparkling15.0%17.4%USD 51.0 bn4.5%
Fortified and other8.0%6.9%USD 27.2 bn1.5%

By channel

Exhibit 3Off-trade retail adds the most revenue by channel, growing from USD 194 bn in 2026 to USD 252 bn by 2036Estimated revenue in USD by channel, 2026 and 2036 forecast
Wine market by channel, 2026 and 2036Revenue by channel in 2026 and 2036. Off-trade retail: USD 194 bn in 2026, USD 252 bn in 2036, change +30%; On-trade: USD 119 bn in 2026, USD 148 bn in 2036, change +24%; Online: USD 27.2 bn in 2026, USD 56.9 bn in 2036, change +109%.20262036 forecastChangeOff-trade retail+30%194 bn252 bnOn-trade+24%119 bn148 bnOnline+109%27.2 bn56.9 bn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Off-trade retail57.0%55.2%USD 194 bn2.7%
On-trade35.0%32.3%USD 119 bn2.2%
Online8.0%12.5%USD 27.2 bn7.7%

By pack format

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Glass bottle82.0%79.0%USD 279 bn2.6%
Bag-in-box10.0%11.0%USD 34.0 bn4.0%
Can and small formats5.0%7.0%USD 17.0 bn6.5%
Keg and bulk3.0%3.0%USD 10.2 bn3.0%

By price tier

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Value34.0%33.0%USD 116 bn2.7%
Mid-priced38.0%37.0%USD 129 bn2.7%
Premium20.0%21.0%USD 68.0 bn3.5%
Luxury and fine wine8.0%9.0%USD 27.2 bn4.2%

By style

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Conventional84.0%79.0%USD 286 bn2.4%
Organic and biodynamic9.0%12.0%USD 30.6 bn6.0%
Low and no alcohol7.0%9.0%USD 23.8 bn5.6%

Top 25 countries for wine by revenue

Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 70.0% of 2026 revenue and the 25 countries below together hold 92.1%.

Exhibit 4United States is the largest country market at USD 68.0 bn in 2026, and the three largest countries hold 38.0% of global revenueEstimated 2026 revenue in USD and share of the global market, ten largest countries
Wine market, ten largest countries in 2026Ten largest countries by 2026 revenue. United States: USD 68.0 bn, 20.0%; France: USD 37.4 bn, 11.0%; Italy: USD 23.8 bn, 7.0%; Germany: USD 23.8 bn, 7.0%; United Kingdom: USD 23.8 bn, 7.0%; China: USD 17.0 bn, 5.0%; Japan: USD 13.6 bn, 4.0%; Canada: USD 11.9 bn, 3.5%; Australia: USD 10.2 bn, 3.0%; Russia: USD 8.5 bn, 2.5%.United States68.0 bn 20.0%France37.4 bn 11.0%Italy23.8 bn 7.0%Germany23.8 bn 7.0%United Kingdom23.8 bn 7.0%China17.0 bn 5.0%Japan13.6 bn 4.0%Canada11.9 bn 3.5%Australia10.2 bn 3.0%Russia8.5 bn 2.5%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

#CountryValue 2026Share 2026Value 2036CAGR 2026-36
1United StatesUSD 68.0 bn20.0%USD 90.9 bn3.0%
2FranceUSD 37.4 bn11.0%USD 45.2 bn1.9%
3ItalyUSD 23.8 bn7.0%USD 30.1 bn2.4%
4GermanyUSD 23.8 bn7.0%USD 28.8 bn1.9%
5United KingdomUSD 23.8 bn7.0%USD 32.0 bn3.0%
6ChinaUSD 17.0 bn5.0%USD 27.4 bn4.9%
7JapanUSD 13.6 bn4.0%USD 17.4 bn2.5%
8CanadaUSD 11.9 bn3.5%USD 16.9 bn3.6%
9AustraliaUSD 10.2 bn3.0%USD 13.7 bn3.0%
10RussiaUSD 8.5 bn2.5%USD 11.0 bn2.6%
11SpainUSD 8.2 bn2.4%USD 11.8 bn3.8%
12BrazilUSD 6.2 bn1.8%USD 9.5 bn4.3%
13ArgentinaUSD 5.6 bn1.6%USD 7.6 bn3.2%
14NetherlandsUSD 5.6 bn1.6%USD 7.6 bn3.2%
15SwitzerlandUSD 5.6 bn1.6%USD 7.6 bn3.2%
16South AfricaUSD 5.0 bn1.5%USD 6.8 bn3.1%
17SwedenUSD 5.0 bn1.5%USD 6.8 bn3.1%
18BelgiumUSD 5.0 bn1.5%USD 6.8 bn3.1%
19PolandUSD 5.0 bn1.5%USD 7.6 bn4.3%
20South KoreaUSD 4.4 bn1.3%USD 6.6 bn4.3%
21MexicoUSD 4.4 bn1.3%USD 6.6 bn4.3%
22PortugalUSD 4.4 bn1.3%USD 5.9 bn3.2%
23ChileUSD 3.7 bn1.1%USD 5.1 bn3.2%
24AustriaUSD 3.7 bn1.1%USD 5.1 bn3.2%
25DenmarkUSD 3.7 bn1.1%USD 5.1 bn3.2%
Rest of worldUSD 26.9 bn7.9%USD 37.0 bn3.2%
Exhibit 5United States and China account for 29% of the USD 117 bn the market is forecast to add by 2036Forecast revenue added between 2026 and 2036 by country, in USD
Wine market, where the growth to 2036 comes fromRevenue added between 2026 and 2036. Market value 2026: USD 340 bn. United States: +USD 22.9 bn; China: +USD 10.4 bn; United Kingdom: +USD 8.2 bn; France: +USD 7.8 bn; Italy: +USD 6.4 bn; 20 other countries: +USD 51.1 bn; Rest of world: +USD 10.1 bn. Market value 2036: USD 457 bn.Market value 2026340 bnUnited States+22.9 bnChina+10.4 bnUnited Kingdom+8.2 bnFrance+7.8 bnItaly+6.4 bn20 other countries+51.1 bnRest of world+10.1 bnMarket value 2036457 bn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

Competitive landscape

Group 1: Global leaders

  • E. & J. Gallo Winery
  • Constellation Brands
  • Treasury Wine Estates
  • Accolade Wines
  • Pernod Ricard
  • Concha y Toro
  • The Wine Group
  • Casella Family Brands

Group 2: Regional and specialist players

  • Moet Hennessy
  • Henkell Freixenet
  • Castel Group
  • Familia Torres
  • Changyu
  • Antinori
  • Jackson Family Wines
  • Delicato Family Wines
  • Bronco Wine Company
  • Zonin

Group 3: Emerging and niche players

  • Duckhorn Portfolio
  • Bodega Catena Zapata
  • Sula Vineyards
  • Silver Oak Cellars

Research methodology

Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the wine market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.

The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 3.0% is calculated from the resulting values.

The market is divided by type, by channel, by pack format, by price tier, by style. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.

Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.

Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.

Read the full research methodology

Frequently asked questions

How big is the wine market?

The global wine market is estimated at USD 330 bn in 2025 and USD 340 bn in 2026.

How fast will the wine market grow?

It is forecast to reach USD 457 bn by 2036, a compound annual growth rate of 3.0% from 2026, an increase of USD 117 bn.

Which country is the largest market for wine?

United States is the largest market by revenue at USD 68.0 bn in 2026, 20.0% of the global total. The three largest countries together hold 38.0%.

Which country is growing fastest?

Among the ten largest markets, China is growing fastest at 4.9% a year from 2026 to 2036.

Which wine segment is largest?

In the by type split, Still red is the largest segment with 38.0% of 2026 revenue.

Who are the leading wine companies?

Global leaders include E. & J. Gallo Winery, Constellation Brands, Treasury Wine Estates, Accolade Wines.

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