Market overview
The global poultry market is worth USD 439 bn in 2026 and is forecast to reach USD 682 bn by 2036, growing at a 4.5% CAGR. China is the largest country market and Chicken is the largest by type segment.
| Scope | Chicken, turkey, duck and other poultry meat, fresh, frozen and processed, valued at consumer prices. |
|---|---|
| Industry | Food and Beverage |
| Value 2025 | USD 420 bn |
| Value 2026 | USD 439 bn |
| Value 2036 | USD 682 bn |
| CAGR 2026-2036 | 4.5% |
| Volume 2026 | 111,743 thousand tonnes |
| Volume 2036 | 157,097 thousand tonnes |
| Average price 2026 | USD 3,928 per tonne |
| Report price | Starts from USD 1,999 |
| Published | November 2026 |
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Poultry market size and forecast, 2026-2036
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Year | Market value |
|---|---|
| 2026 | USD 439 bn |
| 2027 | USD 459 bn |
| 2028 | USD 479 bn |
| 2029 | USD 501 bn |
| 2030 | USD 523 bn |
| 2031 | USD 547 bn |
| 2032 | USD 572 bn |
| 2033 | USD 597 bn |
| 2034 | USD 624 bn |
| 2035 | USD 652 bn |
| 2036 | USD 682 bn |
Poultry market segmentation
By type
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Chicken | 88.0% | 89.0% | USD 386 bn | 4.6% |
| Turkey | 6.0% | 5.2% | USD 26.3 bn | 3.1% |
| Duck and other poultry | 6.0% | 5.8% | USD 26.3 bn | 4.1% |
By form
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Fresh and chilled | 49.0% | 46.4% | USD 215 bn | 3.9% |
| Frozen | 22.0% | 21.9% | USD 96.6 bn | 4.4% |
| Processed and further-processed | 29.0% | 31.7% | USD 127 bn | 5.4% |
By cut
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Whole birds | 30.0% | 27.0% | USD 132 bn | 3.4% |
| Breasts and fillets | 24.0% | 25.0% | USD 105 bn | 4.9% |
| Wings, legs and thighs | 30.0% | 31.0% | USD 132 bn | 4.8% |
| Other cuts and by-products | 16.0% | 17.0% | USD 70.2 bn | 5.1% |
By sales channel
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Supermarkets | 45.0% | 46.0% | USD 198 bn | 4.7% |
| Foodservice | 28.0% | 29.0% | USD 123 bn | 4.9% |
| Traditional wet markets | 20.0% | 16.0% | USD 87.8 bn | 2.2% |
| Online | 7.0% | 9.0% | USD 30.7 bn | 7.2% |
By production system
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Conventional | 84.0% | 79.0% | USD 369 bn | 3.9% |
| Free-range | 10.0% | 13.0% | USD 43.9 bn | 7.3% |
| Organic and antibiotic-free | 6.0% | 8.0% | USD 26.3 bn | 7.5% |
Top 25 countries for poultry by revenue
Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 67.0% of 2026 revenue and the 25 countries below together hold 89.2%.
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| # | Country | Value 2026 | Share 2026 | Value 2036 | CAGR 2026-36 |
|---|---|---|---|---|---|
| 1 | China | USD 74.6 bn | 17.0% | USD 115 bn | 4.4% |
| 2 | United States | USD 70.2 bn | 16.0% | USD 93.4 bn | 2.9% |
| 3 | Brazil | USD 35.1 bn | 8.0% | USD 51.1 bn | 3.8% |
| 4 | India | USD 26.3 bn | 6.0% | USD 62.0 bn | 8.9% |
| 5 | Mexico | USD 19.8 bn | 4.5% | USD 30.7 bn | 4.5% |
| 6 | Russia | USD 17.6 bn | 4.0% | USD 23.2 bn | 2.8% |
| 7 | Japan | USD 15.4 bn | 3.5% | USD 19.8 bn | 2.5% |
| 8 | Indonesia | USD 13.2 bn | 3.0% | USD 27.9 bn | 7.8% |
| 9 | Philippines | USD 11.0 bn | 2.5% | USD 19.8 bn | 6.1% |
| 10 | Saudi Arabia | USD 11.0 bn | 2.5% | USD 17.0 bn | 4.5% |
| 11 | Turkey | USD 11.0 bn | 2.5% | USD 28.4 bn | 10.0% |
| 12 | Iran | USD 11.0 bn | 2.5% | USD 18.9 bn | 5.6% |
| 13 | Egypt | USD 10.9 bn | 2.5% | USD 16.6 bn | 4.3% |
| 14 | Nigeria | USD 9.0 bn | 2.0% | USD 13.7 bn | 4.3% |
| 15 | Vietnam | USD 7.7 bn | 1.8% | USD 11.8 bn | 4.4% |
| 16 | Thailand | USD 6.8 bn | 1.5% | USD 9.1 bn | 3.0% |
| 17 | United Kingdom | USD 6.1 bn | 1.4% | USD 8.2 bn | 3.0% |
| 18 | Germany | USD 5.5 bn | 1.3% | USD 7.4 bn | 3.0% |
| 19 | France | USD 5.1 bn | 1.2% | USD 6.8 bn | 3.0% |
| 20 | South Africa | USD 4.7 bn | 1.1% | USD 6.3 bn | 3.0% |
| 21 | Argentina | USD 4.4 bn | 1.0% | USD 5.9 bn | 2.9% |
| 22 | Poland | USD 4.1 bn | 0.9% | USD 5.5 bn | 3.0% |
| 23 | Canada | USD 3.9 bn | 0.9% | USD 5.2 bn | 3.0% |
| 24 | Colombia | USD 3.7 bn | 0.8% | USD 5.7 bn | 4.4% |
| 25 | Spain | USD 3.5 bn | 0.8% | USD 4.7 bn | 3.0% |
| Rest of world | USD 47.5 bn | 10.8% | USD 67.9 bn | 3.6% |
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
Competitive landscape
Group 1: Global leaders
- Tyson Foods
- JBS
- BRF
- CP Foods
- Wen's Food Group
- Cargill
- Pilgrim's Pride
- New Hope Liuhe
- Cherkizovo Group
Group 2: Regional and specialist players
- Industrias Bachoco
- MHP
- LDC
- Plukon
- Koch Foods
- Mountaire Farms
- 2 Sisters Food Group
- Inghams
- Doux
- Baiada
Group 3: Emerging and niche players
- Perdue Farms
- Wayne-Sanderson Farms
- House of Raeford Farms
- Foster Farms
- Bell & Evans
- Prestage Farms
Research methodology
Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the poultry market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.
The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 4.5% is calculated from the resulting values.
The market is divided by type, by form, by cut, by sales channel, by production system. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.
Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.
Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.
Frequently asked questions
How big is the poultry market?
The global poultry market is estimated at USD 420 bn in 2025 and USD 439 bn in 2026.
How fast will the poultry market grow?
It is forecast to reach USD 682 bn by 2036, a compound annual growth rate of 4.5% from 2026, an increase of USD 243 bn.
Which country is the largest market for poultry?
China is the largest market by revenue at USD 74.6 bn in 2026, 17.0% of the global total. The three largest countries together hold 41.0%.
Which country is growing fastest?
Among the ten largest markets, India is growing fastest at 8.9% a year from 2026 to 2036.
Which poultry segment is largest?
In the by type split, Chicken is the largest segment with 88.0% of 2026 revenue.
Who are the leading poultry companies?
Global leaders include Tyson Foods, JBS, BRF, CP Foods.
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