Market overview
The global sunscreen market is worth USD 13.3 bn in 2026 and is forecast to reach USD 25.0 bn by 2036, growing at a 6.5% CAGR. United States is the largest country market and Lotions and creams is the largest by format segment.
| Scope | Sunscreen and sun protection products sold to consumers: lotions, sprays, sticks and sun-protective cosmetics with SPF, including after-sun care. |
|---|---|
| Industry | Consumer Product |
| Value 2025 | USD 12.5 bn |
| Value 2026 | USD 13.3 bn |
| Value 2036 | USD 25.0 bn |
| CAGR 2026-2036 | 6.5% |
| Volume 2026 | 997 million units |
| Volume 2036 | 1,612 million units |
| Average price 2026 | USD 13.4 per unit |
| Report price | Starts from USD 1,999 |
| Published | November 2026 |
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Sunscreen market size and forecast, 2026-2036
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Year | Market value |
|---|---|
| 2026 | USD 13.3 bn |
| 2027 | USD 14.2 bn |
| 2028 | USD 15.1 bn |
| 2029 | USD 16.1 bn |
| 2030 | USD 17.1 bn |
| 2031 | USD 18.2 bn |
| 2032 | USD 19.4 bn |
| 2033 | USD 20.7 bn |
| 2034 | USD 22.0 bn |
| 2035 | USD 23.5 bn |
| 2036 | USD 25.0 bn |
Sunscreen market segmentation
By format
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Lotions and creams | 50.0% | 47.3% | USD 6.7 bn | 5.9% |
| Sprays and mists | 22.0% | 21.8% | USD 2.9 bn | 6.4% |
| Sticks and powders | 10.0% | 13.1% | USD 1.3 bn | 9.4% |
| After-sun products | 18.0% | 17.8% | USD 2.4 bn | 6.4% |
By SPF level
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Below SPF 30 | 20.0% | 14.8% | USD 2.7 bn | 3.3% |
| SPF 30 to 50 | 55.0% | 54.2% | USD 7.3 bn | 6.3% |
| Above SPF 50 | 25.0% | 31.0% | USD 3.3 bn | 8.8% |
By user
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Adults | 66.0% | 63.0% | USD 8.8 bn | 6.0% |
| Children and baby | 20.0% | 22.0% | USD 2.7 bn | 7.5% |
| Men | 14.0% | 15.0% | USD 1.9 bn | 7.2% |
By channel
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Pharmacies | 32.0% | 30.0% | USD 4.3 bn | 5.8% |
| Supermarkets and mass retail | 34.0% | 30.0% | USD 4.5 bn | 5.2% |
| Online | 22.0% | 27.0% | USD 2.9 bn | 8.7% |
| Beauty and specialty | 12.0% | 13.0% | USD 1.6 bn | 7.4% |
By price tier
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Mass | 44.0% | 41.0% | USD 5.9 bn | 5.8% |
| Masstige | 32.0% | 32.0% | USD 4.3 bn | 6.5% |
| Premium and dermatological | 24.0% | 27.0% | USD 3.2 bn | 7.8% |
Top 25 countries for sunscreen by revenue
Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 79.0% of 2026 revenue and the 25 countries below together hold 94.6%.
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| # | Country | Value 2026 | Share 2026 | Value 2036 | CAGR 2026-36 |
|---|---|---|---|---|---|
| 1 | United States | USD 3.3 bn | 25.0% | USD 5.8 bn | 5.8% |
| 2 | France | USD 1.2 bn | 9.0% | USD 2.1 bn | 5.8% |
| 3 | Brazil | USD 1.1 bn | 8.0% | USD 2.0 bn | 6.8% |
| 4 | China | USD 1.1 bn | 8.0% | USD 2.8 bn | 10.3% |
| 5 | Australia | USD 799 mn | 6.0% | USD 1.4 bn | 5.8% |
| 6 | Germany | USD 799 mn | 6.0% | USD 1.4 bn | 5.8% |
| 7 | Japan | USD 666 mn | 5.0% | USD 1.0 bn | 4.4% |
| 8 | United Kingdom | USD 599 mn | 4.5% | USD 1.0 bn | 5.8% |
| 9 | Spain | USD 532 mn | 4.0% | USD 925 mn | 5.7% |
| 10 | South Korea | USD 466 mn | 3.5% | USD 950 mn | 7.4% |
| 11 | Italy | USD 280 mn | 2.1% | USD 475 mn | 5.4% |
| 12 | Canada | USD 226 mn | 1.7% | USD 400 mn | 5.9% |
| 13 | Mexico | USD 186 mn | 1.4% | USD 375 mn | 7.2% |
| 14 | Russia | USD 160 mn | 1.2% | USD 250 mn | 4.6% |
| 15 | Netherlands | USD 133 mn | 1.0% | USD 225 mn | 5.4% |
| 16 | Turkey | USD 133 mn | 1.0% | USD 275 mn | 7.5% |
| 17 | Thailand | USD 133 mn | 1.0% | USD 275 mn | 7.5% |
| 18 | Indonesia | USD 120 mn | 0.9% | USD 275 mn | 8.7% |
| 19 | Saudi Arabia | USD 106 mn | 0.8% | USD 225 mn | 7.8% |
| 20 | United Arab Emirates | USD 106 mn | 0.8% | USD 225 mn | 7.8% |
| 21 | Argentina | USD 106 mn | 0.8% | USD 200 mn | 6.5% |
| 22 | Taiwan | USD 106 mn | 0.8% | USD 175 mn | 5.1% |
| 23 | Israel | USD 93 mn | 0.7% | USD 175 mn | 6.5% |
| 24 | India | USD 93 mn | 0.7% | USD 275 mn | 11.4% |
| 25 | South Africa | USD 93 mn | 0.7% | USD 200 mn | 7.9% |
| Rest of world | USD 719 mn | 5.4% | USD 1.4 bn | 6.7% |
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
Competitive landscape
Group 1: Global leaders
- Beiersdorf
- L'Oreal
- Johnson and Johnson
- Edgewell
- Shiseido
- Bayer
Group 2: Regional and specialist players
- Haleon
- Kao
- Natura
- Coola
- Pierre Fabre
- Rohto Pharmaceutical
- Sun Bum
- Crown Laboratories
Group 3: Emerging and niche players
- Supergoop
- Bondi Sands
- Isle of Paradise
- Thinksport
- Raw Elements USA
- Black Girl Sunscreen
Research methodology
Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the sunscreen market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.
The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 6.5% is calculated from the resulting values.
The market is divided by format, by spf level, by user, by channel, by price tier. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.
Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.
Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.
Frequently asked questions
How big is the sunscreen market?
The global sunscreen market is estimated at USD 12.5 bn in 2025 and USD 13.3 bn in 2026.
How fast will the sunscreen market grow?
It is forecast to reach USD 25.0 bn by 2036, a compound annual growth rate of 6.5% from 2026, an increase of USD 11.7 bn.
Which country is the largest market for sunscreen?
United States is the largest market by revenue at USD 3.3 bn in 2026, 25.0% of the global total. The three largest countries together hold 42.0%.
Which country is growing fastest?
Among the ten largest markets, China is growing fastest at 10.3% a year from 2026 to 2036.
Which sunscreen segment is largest?
In the by format split, Lotions and creams is the largest segment with 50.0% of 2026 revenue.
Who are the leading sunscreen companies?
Global leaders include Beiersdorf, L'Oreal, Johnson and Johnson, Edgewell.
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