Market overview
The global body lotion market is worth USD 14.7 bn in 2026 and is forecast to reach USD 25.1 bn by 2036, growing at a 5.5% CAGR. United States is the largest country market and Daily moisturising lotions is the largest by type segment.
| Scope | Moisturising lotions, creams and body butters for body care sold at retail and professionally, including daily, sun-after and medicated moisturisers, excluding facial and hand-only products. |
|---|---|
| Industry | Consumer Product |
| Value 2025 | USD 14.0 bn |
| Value 2026 | USD 14.7 bn |
| Value 2036 | USD 25.1 bn |
| CAGR 2026-2036 | 5.5% |
| Volume 2026 | 2,897 million units |
| Volume 2036 | 4,263 million units |
| Average price 2026 | USD 5.08 per unit |
| Report price | Starts from USD 1,999 |
| Published | November 2026 |
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Body Lotion market size and forecast, 2026-2036
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Year | Market value |
|---|---|
| 2026 | USD 14.7 bn |
| 2027 | USD 15.5 bn |
| 2028 | USD 16.4 bn |
| 2029 | USD 17.3 bn |
| 2030 | USD 18.2 bn |
| 2031 | USD 19.2 bn |
| 2032 | USD 20.3 bn |
| 2033 | USD 21.4 bn |
| 2034 | USD 22.6 bn |
| 2035 | USD 23.8 bn |
| 2036 | USD 25.1 bn |
Body Lotion market segmentation
By type
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Daily moisturising lotions | 46.0% | 41.5% | USD 6.8 bn | 4.4% |
| Body butters and creams | 22.0% | 22.9% | USD 3.2 bn | 5.9% |
| Firming and anti-ageing | 14.0% | 16.0% | USD 2.1 bn | 6.9% |
| Medicated and dermatological | 18.0% | 19.6% | USD 2.6 bn | 6.4% |
By channel
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Mass retail | 44.0% | 35.4% | USD 6.5 bn | 3.2% |
| Pharmacies | 20.0% | 18.6% | USD 2.9 bn | 4.7% |
| Online | 24.0% | 35.5% | USD 3.5 bn | 9.7% |
| Specialty and department stores | 12.0% | 10.6% | USD 1.8 bn | 4.2% |
By skin type
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Dry | 40.0% | 38.0% | USD 5.9 bn | 5.0% |
| Normal | 30.0% | 28.0% | USD 4.4 bn | 4.8% |
| Sensitive | 18.0% | 20.0% | USD 2.6 bn | 6.6% |
| Oily | 12.0% | 14.0% | USD 1.8 bn | 7.1% |
By price tier
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Mass | 56.0% | 52.0% | USD 8.2 bn | 4.7% |
| Mid | 28.0% | 29.0% | USD 4.1 bn | 5.9% |
| Premium | 16.0% | 19.0% | USD 2.4 bn | 7.3% |
By user
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Women | 62.0% | 60.0% | USD 9.1 bn | 5.2% |
| Men | 20.0% | 21.0% | USD 2.9 bn | 6.0% |
| Unisex | 18.0% | 19.0% | USD 2.6 bn | 6.1% |
Top 25 countries for body lotion by revenue
Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 75.5% of 2026 revenue and the 25 countries below together hold 91.4%.
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| # | Country | Value 2026 | Share 2026 | Value 2036 | CAGR 2026-36 |
|---|---|---|---|---|---|
| 1 | United States | USD 3.1 bn | 21.0% | USD 4.8 bn | 4.5% |
| 2 | China | USD 1.9 bn | 13.0% | USD 3.9 bn | 7.4% |
| 3 | Brazil | USD 1.2 bn | 8.0% | USD 2.1 bn | 5.9% |
| 4 | India | USD 1.0 bn | 7.0% | USD 2.4 bn | 8.9% |
| 5 | Japan | USD 882 mn | 6.0% | USD 1.2 bn | 3.0% |
| 6 | Germany | USD 735 mn | 5.0% | USD 1.0 bn | 3.4% |
| 7 | United Kingdom | USD 662 mn | 4.5% | USD 979 mn | 4.0% |
| 8 | Mexico | USD 588 mn | 4.0% | USD 1.0 bn | 5.5% |
| 9 | France | USD 588 mn | 4.0% | USD 829 mn | 3.5% |
| 10 | South Africa | USD 441 mn | 3.0% | USD 829 mn | 6.5% |
| 11 | Saudi Arabia | USD 332 mn | 2.3% | USD 625 mn | 6.5% |
| 12 | Spain | USD 262 mn | 1.8% | USD 409 mn | 4.6% |
| 13 | Netherlands | USD 194 mn | 1.3% | USD 304 mn | 4.6% |
| 14 | United Arab Emirates | USD 181 mn | 1.2% | USD 339 mn | 6.5% |
| 15 | Canada | USD 168 mn | 1.1% | USD 264 mn | 4.6% |
| 16 | Turkey | USD 160 mn | 1.1% | USD 301 mn | 6.5% |
| 17 | Australia | USD 138 mn | 0.9% | USD 218 mn | 4.7% |
| 18 | Poland | USD 135 mn | 0.9% | USD 254 mn | 6.5% |
| 19 | Indonesia | USD 121 mn | 0.8% | USD 226 mn | 6.5% |
| 20 | Thailand | USD 119 mn | 0.8% | USD 226 mn | 6.6% |
| 21 | Colombia | USD 109 mn | 0.7% | USD 206 mn | 6.6% |
| 22 | Argentina | USD 107 mn | 0.7% | USD 201 mn | 6.5% |
| 23 | Philippines | USD 107 mn | 0.7% | USD 201 mn | 6.5% |
| 24 | Switzerland | USD 103 mn | 0.7% | USD 161 mn | 4.6% |
| 25 | Sweden | USD 97 mn | 0.7% | USD 153 mn | 4.7% |
| Rest of world | USD 1.3 bn | 8.6% | USD 2.0 bn | 4.6% |
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
Competitive landscape
Group 1: Global leaders
- Unilever
- Beiersdorf
- L'Oreal
- Kenvue
- Galderma
Group 2: Regional and specialist players
- Procter & Gamble
- Bath & Body Works
- Kao
- Shiseido
- L'Occitane
- Yves Rocher
- Victoria's Secret
- Mary Kay
- Avon
- Aveeno
Group 3: Emerging and niche players
- Sol de Janeiro
- The Honest Company
- E.T. Browne Drug (Palmer's)
- Necessaire
- Tree Hut
- Naturium
Research methodology
Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the body lotion market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.
The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 5.5% is calculated from the resulting values.
The market is divided by type, by channel, by skin type, by price tier, by user. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.
Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.
Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.
Frequently asked questions
How big is the body lotion market?
The global body lotion market is estimated at USD 14.0 bn in 2025 and USD 14.7 bn in 2026.
How fast will the body lotion market grow?
It is forecast to reach USD 25.1 bn by 2036, a compound annual growth rate of 5.5% from 2026, an increase of USD 10.4 bn.
Which country is the largest market for body lotion?
United States is the largest market by revenue at USD 3.1 bn in 2026, 21.0% of the global total. The three largest countries together hold 42.0%.
Which country is growing fastest?
Among the ten largest markets, India is growing fastest at 8.9% a year from 2026 to 2036.
Which body lotion segment is largest?
In the by type split, Daily moisturising lotions is the largest segment with 46.0% of 2026 revenue.
Who are the leading body lotion companies?
Global leaders include Unilever, Beiersdorf, L'Oreal, Kenvue.
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