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Body Lotion Market Size, Share and Forecast 2026-2036

The global body lotion market is worth USD 14.7 bn in 2026 and is forecast to reach USD 25.1 bn by 2036, growing at a 5.5% CAGR. United States is the largest country market and Daily moisturising lotions is the largest by type segment.

USD 14.7 bnMarket size 2026
USD 25.1 bnForecast 2036
5.5%CAGR 2026-2036
United StatesLargest country

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5 segmentation views25 countries2026 to 2036 yearly forecast

Market overview

The global body lotion market is worth USD 14.7 bn in 2026 and is forecast to reach USD 25.1 bn by 2036, growing at a 5.5% CAGR. United States is the largest country market and Daily moisturising lotions is the largest by type segment.

ScopeMoisturising lotions, creams and body butters for body care sold at retail and professionally, including daily, sun-after and medicated moisturisers, excluding facial and hand-only products.
IndustryConsumer Product
Value 2025USD 14.0 bn
Value 2026USD 14.7 bn
Value 2036USD 25.1 bn
CAGR 2026-20365.5%
Volume 20262,897 million units
Volume 20364,263 million units
Average price 2026USD 5.08 per unit
Report priceStarts from USD 1,999
PublishedNovember 2026

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Body Lotion market size and forecast, 2026-2036

Exhibit 1The global body lotion market is forecast to grow from USD 14.7 bn in 2026 to USD 25.1 bn by 2036, a rise of 71%Global market value in USD: 2025 base year, 2026 estimate and forecast to 2036. CAGR 2026 to 2036: 5.5%
Body Lotion market value, 2025 to 2036Market value by year. 2025: USD 14.0 bn; 2026: USD 14.7 bn; 2027: USD 15.5 bn; 2028: USD 16.4 bn; 2029: USD 17.3 bn; 2030: USD 18.2 bn; 2031: USD 19.2 bn; 2032: USD 20.3 bn; 2033: USD 21.4 bn; 2034: USD 22.6 bn; 2035: USD 23.8 bn; 2036: USD 25.1 bn. Compound annual growth rate 2026 to 2036: 5.5%.202514.7 bn202619.2 bn203125.1 bn20365.5% CAGR

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

YearMarket value
2026USD 14.7 bn
2027USD 15.5 bn
2028USD 16.4 bn
2029USD 17.3 bn
2030USD 18.2 bn
2031USD 19.2 bn
2032USD 20.3 bn
2033USD 21.4 bn
2034USD 22.6 bn
2035USD 23.8 bn
2036USD 25.1 bn

Body Lotion market segmentation

By type

Exhibit 2Daily moisturising lotions is the largest segment by type, with 46.0% of 2026 revenueEstimated share of 2026 global revenue, by type
Body Lotion market share by type, 2026Share of 2026 revenue by type. Daily moisturising lotions: 46.0%; Body butters and creams: 22.0%; Medicated and dermatological: 18.0%; Firming and anti-ageing: 14.0%.Daily moisturising lotions46.0%Body butters and creams22.0%Medicated and dermatological18.0%Firming and anti-ageing14.0%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Daily moisturising lotions46.0%41.5%USD 6.8 bn4.4%
Body butters and creams22.0%22.9%USD 3.2 bn5.9%
Firming and anti-ageing14.0%16.0%USD 2.1 bn6.9%
Medicated and dermatological18.0%19.6%USD 2.6 bn6.4%

By channel

Exhibit 3Online adds the most revenue by channel, growing from USD 3.5 bn in 2026 to USD 8.9 bn by 2036Estimated revenue in USD by channel, 2026 and 2036 forecast
Body Lotion market by channel, 2026 and 2036Revenue by channel in 2026 and 2036. Online: USD 3.5 bn in 2026, USD 8.9 bn in 2036, change +152%; Mass retail: USD 6.5 bn in 2026, USD 8.9 bn in 2036, change +37%; Pharmacies: USD 2.9 bn in 2026, USD 4.7 bn in 2036, change +59%; Specialty and department stores: USD 1.8 bn in 2026, USD 2.7 bn in 2036, change +51%.20262036 forecastChangeOnline+152%3.5 bn8.9 bnMass retail+37%6.5 bn8.9 bnPharmacies+59%2.9 bn4.7 bnSpecialty and department stores+51%1.8 bn2.7 bn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Mass retail44.0%35.4%USD 6.5 bn3.2%
Pharmacies20.0%18.6%USD 2.9 bn4.7%
Online24.0%35.5%USD 3.5 bn9.7%
Specialty and department stores12.0%10.6%USD 1.8 bn4.2%

By skin type

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Dry40.0%38.0%USD 5.9 bn5.0%
Normal30.0%28.0%USD 4.4 bn4.8%
Sensitive18.0%20.0%USD 2.6 bn6.6%
Oily12.0%14.0%USD 1.8 bn7.1%

By price tier

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Mass56.0%52.0%USD 8.2 bn4.7%
Mid28.0%29.0%USD 4.1 bn5.9%
Premium16.0%19.0%USD 2.4 bn7.3%

By user

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Women62.0%60.0%USD 9.1 bn5.2%
Men20.0%21.0%USD 2.9 bn6.0%
Unisex18.0%19.0%USD 2.6 bn6.1%

Top 25 countries for body lotion by revenue

Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 75.5% of 2026 revenue and the 25 countries below together hold 91.4%.

Exhibit 4United States is the largest country market at USD 3.1 bn in 2026, and the three largest countries hold 42.0% of global revenueEstimated 2026 revenue in USD and share of the global market, ten largest countries
Body Lotion market, ten largest countries in 2026Ten largest countries by 2026 revenue. United States: USD 3.1 bn, 21.0%; China: USD 1.9 bn, 13.0%; Brazil: USD 1.2 bn, 8.0%; India: USD 1.0 bn, 7.0%; Japan: USD 882 mn, 6.0%; Germany: USD 735 mn, 5.0%; United Kingdom: USD 662 mn, 4.5%; Mexico: USD 588 mn, 4.0%; France: USD 588 mn, 4.0%; South Africa: USD 441 mn, 3.0%.United States3.1 bn 21.0%China1.9 bn 13.0%Brazil1.2 bn 8.0%India1.0 bn 7.0%Japan882 mn 6.0%Germany735 mn 5.0%United Kingdom662 mn 4.5%Mexico588 mn 4.0%France588 mn 4.0%South Africa441 mn 3.0%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

#CountryValue 2026Share 2026Value 2036CAGR 2026-36
1United StatesUSD 3.1 bn21.0%USD 4.8 bn4.5%
2ChinaUSD 1.9 bn13.0%USD 3.9 bn7.4%
3BrazilUSD 1.2 bn8.0%USD 2.1 bn5.9%
4IndiaUSD 1.0 bn7.0%USD 2.4 bn8.9%
5JapanUSD 882 mn6.0%USD 1.2 bn3.0%
6GermanyUSD 735 mn5.0%USD 1.0 bn3.4%
7United KingdomUSD 662 mn4.5%USD 979 mn4.0%
8MexicoUSD 588 mn4.0%USD 1.0 bn5.5%
9FranceUSD 588 mn4.0%USD 829 mn3.5%
10South AfricaUSD 441 mn3.0%USD 829 mn6.5%
11Saudi ArabiaUSD 332 mn2.3%USD 625 mn6.5%
12SpainUSD 262 mn1.8%USD 409 mn4.6%
13NetherlandsUSD 194 mn1.3%USD 304 mn4.6%
14United Arab EmiratesUSD 181 mn1.2%USD 339 mn6.5%
15CanadaUSD 168 mn1.1%USD 264 mn4.6%
16TurkeyUSD 160 mn1.1%USD 301 mn6.5%
17AustraliaUSD 138 mn0.9%USD 218 mn4.7%
18PolandUSD 135 mn0.9%USD 254 mn6.5%
19IndonesiaUSD 121 mn0.8%USD 226 mn6.5%
20ThailandUSD 119 mn0.8%USD 226 mn6.6%
21ColombiaUSD 109 mn0.7%USD 206 mn6.6%
22ArgentinaUSD 107 mn0.7%USD 201 mn6.5%
23PhilippinesUSD 107 mn0.7%USD 201 mn6.5%
24SwitzerlandUSD 103 mn0.7%USD 161 mn4.6%
25SwedenUSD 97 mn0.7%USD 153 mn4.7%
Rest of worldUSD 1.3 bn8.6%USD 2.0 bn4.6%
Exhibit 5China and United States account for 35% of the USD 10.4 bn the market is forecast to add by 2036Forecast revenue added between 2026 and 2036 by country, in USD
Body Lotion market, where the growth to 2036 comes fromRevenue added between 2026 and 2036. Market value 2026: USD 14.7 bn. China: +USD 2.0 bn; United States: +USD 1.7 bn; India: +USD 1.4 bn; Brazil: +USD 908 mn; Mexico: +USD 416 mn; 20 other countries: +USD 3.3 bn; Rest of world: +USD 720 mn. Market value 2036: USD 25.1 bn.Market value 202614.7 bnChina+2.0 bnUnited States+1.7 bnIndia+1.4 bnBrazil+908 mnMexico+416 mn20 other countries+3.3 bnRest of world+720 mnMarket value 203625.1 bn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

Competitive landscape

Group 1: Global leaders

  • Unilever
  • Beiersdorf
  • L'Oreal
  • Kenvue
  • Galderma

Group 2: Regional and specialist players

  • Procter & Gamble
  • Bath & Body Works
  • Kao
  • Shiseido
  • L'Occitane
  • Yves Rocher
  • Victoria's Secret
  • Mary Kay
  • Avon
  • Aveeno

Group 3: Emerging and niche players

  • Sol de Janeiro
  • The Honest Company
  • E.T. Browne Drug (Palmer's)
  • Necessaire
  • Tree Hut
  • Naturium

Research methodology

Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the body lotion market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.

The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 5.5% is calculated from the resulting values.

The market is divided by type, by channel, by skin type, by price tier, by user. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.

Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.

Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.

Read the full research methodology

Frequently asked questions

How big is the body lotion market?

The global body lotion market is estimated at USD 14.0 bn in 2025 and USD 14.7 bn in 2026.

How fast will the body lotion market grow?

It is forecast to reach USD 25.1 bn by 2036, a compound annual growth rate of 5.5% from 2026, an increase of USD 10.4 bn.

Which country is the largest market for body lotion?

United States is the largest market by revenue at USD 3.1 bn in 2026, 21.0% of the global total. The three largest countries together hold 42.0%.

Which country is growing fastest?

Among the ten largest markets, India is growing fastest at 8.9% a year from 2026 to 2036.

Which body lotion segment is largest?

In the by type split, Daily moisturising lotions is the largest segment with 46.0% of 2026 revenue.

Who are the leading body lotion companies?

Global leaders include Unilever, Beiersdorf, L'Oreal, Kenvue.

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