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Online Survey Software Market Size, Share and Forecast 2026-2036

The global online survey software market is worth USD 4.2 bn in 2026 and is forecast to reach USD 9.9 bn by 2036, growing at a 9.0% CAGR. United States is the largest country market and Market research is the largest by application segment.

USD 4.2 bnMarket size 2026
USD 9.9 bnForecast 2036
9.0%CAGR 2026-2036
United StatesLargest country

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5 segmentation views25 countries2026 to 2036 yearly forecast

Market overview

The global online survey software market is worth USD 4.2 bn in 2026 and is forecast to reach USD 9.9 bn by 2036, growing at a 9.0% CAGR. United States is the largest country market and Market research is the largest by application segment.

ScopeSubscription software used to design, distribute and analyse online surveys, polls and feedback forms for market research, customer and employee experience, product feedback and academic use.
IndustryTechnology
Value 2025USD 3.8 bn
Value 2026USD 4.2 bn
Value 2036USD 9.9 bn
CAGR 2026-20369.0%
Volume 20264,079 thousand subscriptions
Volume 20367,922 thousand subscriptions
Average price 2026USD 1,020 per subscription
Report priceStarts from USD 1,999
PublishedNovember 2026

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Online Survey Software market size and forecast, 2026-2036

Exhibit 1The global online survey software market is forecast to grow from USD 4.2 bn in 2026 to USD 9.9 bn by 2036, more than doublingGlobal market value in USD: 2025 base year, 2026 estimate and forecast to 2036. CAGR 2026 to 2036: 9.0%
Online Survey Software market value, 2025 to 2036Market value by year. 2025: USD 3.8 bn; 2026: USD 4.2 bn; 2027: USD 4.5 bn; 2028: USD 4.9 bn; 2029: USD 5.4 bn; 2030: USD 5.9 bn; 2031: USD 6.4 bn; 2032: USD 7.0 bn; 2033: USD 7.6 bn; 2034: USD 8.3 bn; 2035: USD 9.0 bn; 2036: USD 9.9 bn. Compound annual growth rate 2026 to 2036: 9.0%.20254.2 bn20266.4 bn20319.9 bn20369.0% CAGR

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

YearMarket value
2026USD 4.2 bn
2027USD 4.5 bn
2028USD 4.9 bn
2029USD 5.4 bn
2030USD 5.9 bn
2031USD 6.4 bn
2032USD 7.0 bn
2033USD 7.6 bn
2034USD 8.3 bn
2035USD 9.0 bn
2036USD 9.9 bn

Online Survey Software market segmentation

By application

Exhibit 2Market research is the largest segment by application, with 30.0% of 2026 revenueEstimated share of 2026 global revenue, by application
Online Survey Software market share by application, 2026Share of 2026 revenue by application. Market research: 30.0%; Customer experience: 28.0%; Employee experience: 17.0%; Product feedback: 13.0%; Academic and public sector: 12.0%.Market research30.0%Customer experience28.0%Employee experience17.0%Product feedback13.0%Academic and public sector12.0%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Market research30.0%26.3%USD 1.2 bn7.6%
Customer experience28.0%29.6%USD 1.2 bn9.6%
Employee experience17.0%19.7%USD 707 mn10.6%
Product feedback13.0%14.4%USD 541 mn10.1%
Academic and public sector12.0%10.1%USD 499 mn7.1%

By product type

Exhibit 3Experience management suites adds the most revenue by product type, growing from USD 1.5 bn in 2026 to USD 4.1 bn by 2036Estimated revenue in USD by product type, 2026 and 2036 forecast
Online Survey Software market by product type, 2026 and 2036Revenue by product type in 2026 and 2036. Experience management suites: USD 1.5 bn in 2026, USD 4.1 bn in 2036, change +178%; Standalone survey tools: USD 1.9 bn in 2026, USD 3.8 bn in 2036, change +102%; Mobile and offline survey apps: USD 832 mn in 2026, USD 2.0 bn in 2036, change +143%.20262036 forecastChangeExperience management suites+178%1.5 bn4.1 bnStandalone survey tools+102%1.9 bn3.8 bnMobile and offline survey apps+143%832 mn2.0 bn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Standalone survey tools45.0%38.4%USD 1.9 bn7.3%
Experience management suites35.0%41.1%USD 1.5 bn10.8%
Mobile and offline survey apps20.0%20.5%USD 832 mn9.3%

By organisation size

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Large enterprises62.0%61.7%USD 2.6 bn8.9%
Mid-sized firms24.0%25.0%USD 999 mn9.4%
Small businesses14.0%13.3%USD 583 mn8.4%

By deployment

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Public cloud SaaS76.0%80.0%USD 3.2 bn9.6%
Private cloud14.0%12.0%USD 583 mn7.3%
On-premises10.0%8.0%USD 416 mn6.6%

By end use

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
IT and telecom22.0%22.0%USD 915 mn9.0%
BFSI18.0%18.0%USD 749 mn9.0%
Retail and consumer20.0%20.0%USD 832 mn9.0%
Healthcare14.0%15.0%USD 583 mn9.8%
Education and government14.0%13.0%USD 583 mn8.2%
Media, hospitality and travel12.0%12.0%USD 499 mn9.0%

Top 25 countries for online survey software by revenue

Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 74.0% of 2026 revenue and the 25 countries below together hold 91.2%.

Exhibit 4United States is the largest country market at USD 1.7 bn in 2026, and the three largest countries hold 54.0% of global revenueEstimated 2026 revenue in USD and share of the global market, ten largest countries
Online Survey Software market, ten largest countries in 2026Ten largest countries by 2026 revenue. United States: USD 1.7 bn, 42.0%; United Kingdom: USD 291 mn, 7.0%; Germany: USD 208 mn, 5.0%; Canada: USD 166 mn, 4.0%; France: USD 146 mn, 3.5%; Australia: USD 125 mn, 3.0%; Japan: USD 125 mn, 3.0%; India: USD 104 mn, 2.5%; Brazil: USD 83 mn, 2.0%; Netherlands: USD 83 mn, 2.0%.United States1.7 bn 42.0%United Kingdom291 mn 7.0%Germany208 mn 5.0%Canada166 mn 4.0%France146 mn 3.5%Australia125 mn 3.0%Japan125 mn 3.0%India104 mn 2.5%Brazil83 mn 2.0%Netherlands83 mn 2.0%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

#CountryValue 2026Share 2026Value 2036CAGR 2026-36
1United StatesUSD 1.7 bn42.0%USD 4.0 bn8.7%
2United KingdomUSD 291 mn7.0%USD 640 mn8.2%
3GermanyUSD 208 mn5.0%USD 473 mn8.6%
4CanadaUSD 166 mn4.0%USD 384 mn8.7%
5FranceUSD 146 mn3.5%USD 335 mn8.7%
6AustraliaUSD 125 mn3.0%USD 296 mn9.0%
7JapanUSD 125 mn3.0%USD 286 mn8.6%
8IndiaUSD 104 mn2.5%USD 394 mn14.2%
9BrazilUSD 83 mn2.0%USD 236 mn11.0%
10NetherlandsUSD 83 mn2.0%USD 187 mn8.4%
11SwedenUSD 80 mn1.9%USD 172 mn8.0%
12SpainUSD 74 mn1.8%USD 177 mn9.2%
13ItalyUSD 68 mn1.6%USD 147 mn8.0%
14MexicoUSD 62 mn1.5%USD 165 mn10.2%
15TurkeyUSD 57 mn1.4%USD 152 mn10.2%
16RussiaUSD 53 mn1.3%USD 114 mn8.0%
17ThailandUSD 49 mn1.2%USD 129 mn10.2%
18VietnamUSD 45 mn1.1%USD 117 mn10.2%
19PhilippinesUSD 41 mn1.0%USD 109 mn10.2%
20Saudi ArabiaUSD 38 mn0.9%USD 100 mn10.2%
21United Arab EmiratesUSD 35 mn0.8%USD 93 mn10.2%
22PolandUSD 32 mn0.8%USD 85 mn10.2%
23ArgentinaUSD 30 mn0.7%USD 71 mn9.2%
24ColombiaUSD 27 mn0.7%USD 72 mn10.3%
25EgyptUSD 25 mn0.6%USD 66 mn10.2%
Rest of worldUSD 367 mn8.8%USD 840 mn8.6%
Exhibit 5United States and United Kingdom account for 46% of the USD 5.7 bn the market is forecast to add by 2036Forecast revenue added between 2026 and 2036 by country, in USD
Online Survey Software market, where the growth to 2036 comes fromRevenue added between 2026 and 2036. Market value 2026: USD 4.2 bn. United States: +USD 2.3 bn; United Kingdom: +USD 349 mn; India: +USD 290 mn; Germany: +USD 265 mn; Canada: +USD 218 mn; 20 other countries: +USD 1.8 bn; Rest of world: +USD 473 mn. Market value 2036: USD 9.9 bn.Market value 20264.2 bnUnited States+2.3 bnUnited Kingdom+349 mnIndia+290 mnGermany+265 mnCanada+218 mn20 other countries+1.8 bnRest of world+473 mnMarket value 20369.9 bn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

Competitive landscape

Group 1: Global leaders

  • Qualtrics
  • SurveyMonkey
  • Medallia
  • Forsta
  • Microsoft
  • Google
  • InMoment

Group 2: Regional and specialist players

  • Alchemer
  • QuestionPro
  • Typeform
  • SurveySparrow
  • Zoho Survey
  • Jotform
  • Questback
  • Voxco
  • LimeSurvey
  • Formstack

Group 3: Emerging and niche players

  • Survicate
  • Tally
  • Formbricks
  • Fillout
  • Paperform
  • Pollfish

Research methodology

Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the online survey software market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.

The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 9.0% is calculated from the resulting values.

The market is divided by application, by product type, by organisation size, by deployment, by end use. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.

Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.

Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.

Read the full research methodology

Frequently asked questions

How big is the online survey software market?

The global online survey software market is estimated at USD 3.8 bn in 2025 and USD 4.2 bn in 2026.

How fast will the online survey software market grow?

It is forecast to reach USD 9.9 bn by 2036, a compound annual growth rate of 9.0% from 2026, an increase of USD 5.7 bn.

Which country is the largest market for online survey software?

United States is the largest market by revenue at USD 1.7 bn in 2026, 42.0% of the global total. The three largest countries together hold 54.0%.

Which country is growing fastest?

Among the ten largest markets, India is growing fastest at 14.2% a year from 2026 to 2036.

Which online survey software segment is largest?

In the by application split, Market research is the largest segment with 30.0% of 2026 revenue.

Who are the leading online survey software companies?

Global leaders include Qualtrics, SurveyMonkey, Medallia, Forsta.

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