Market overview
The global demand forecasting software market is worth USD 4.1 bn in 2026 and is forecast to reach USD 13.9 bn by 2036, growing at a 13.0% CAGR. United States is the largest country market and Cloud is the largest by deployment segment.
| Scope | Software that forecasts product demand from sales history, promotions, events, weather and market signals using statistical and machine learning methods, sold as standalone tools or as modules of supply chain planning suites. |
|---|---|
| Industry | Technology |
| Value 2025 | USD 3.6 bn |
| Value 2026 | USD 4.1 bn |
| Value 2036 | USD 13.9 bn |
| CAGR 2026-2036 | 13.0% |
| Volume 2026 | 79,010 installations |
| Volume 2036 | 242,802 installations |
| Average price 2026 | USD 51,940 per installation |
| Report price | Starts from USD 1,999 |
| Published | November 2026 |
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Demand Forecasting Software market size and forecast, 2026-2036
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Year | Market value |
|---|---|
| 2026 | USD 4.1 bn |
| 2027 | USD 4.6 bn |
| 2028 | USD 5.2 bn |
| 2029 | USD 5.9 bn |
| 2030 | USD 6.7 bn |
| 2031 | USD 7.6 bn |
| 2032 | USD 8.5 bn |
| 2033 | USD 9.7 bn |
| 2034 | USD 10.9 bn |
| 2035 | USD 12.3 bn |
| 2036 | USD 13.9 bn |
Demand Forecasting Software market segmentation
By deployment
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Cloud | 74.0% | 85.7% | USD 3.0 bn | 14.7% |
| On-premises | 14.0% | 5.4% | USD 575 mn | 2.7% |
| Hybrid | 12.0% | 8.9% | USD 492 mn | 9.7% |
By function
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Statistical and machine learning forecasting | 42.0% | 43.6% | USD 1.7 bn | 13.4% |
| Promotion and price-driven forecasting | 20.0% | 20.8% | USD 821 mn | 13.4% |
| Inventory and replenishment planning | 24.0% | 22.8% | USD 985 mn | 12.4% |
| Collaboration and consensus planning | 14.0% | 12.7% | USD 575 mn | 11.9% |
By end user
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Retail and e-commerce | 32.0% | 33.3% | USD 1.3 bn | 13.5% |
| Consumer goods and food | 24.0% | 22.9% | USD 985 mn | 12.5% |
| Manufacturing | 22.0% | 21.0% | USD 903 mn | 12.5% |
| Healthcare and pharmaceuticals | 10.0% | 11.4% | USD 410 mn | 14.5% |
| Other | 12.0% | 11.4% | USD 492 mn | 12.5% |
By forecast horizon
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Short-term operational | 41.0% | 36.0% | USD 1.7 bn | 11.5% |
| Medium-term tactical | 34.0% | 34.0% | USD 1.4 bn | 13.0% |
| Long-term strategic | 25.0% | 30.0% | USD 1.0 bn | 15.1% |
By organisation size
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Large enterprises | 59.0% | 55.0% | USD 2.4 bn | 12.2% |
| Mid-size firms | 27.0% | 29.0% | USD 1.1 bn | 13.8% |
| Small firms | 14.0% | 16.0% | USD 575 mn | 14.5% |
Top 25 countries for demand forecasting software by revenue
Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 81.0% of 2026 revenue and the 25 countries below together hold 95.5%.
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| # | Country | Value 2026 | Share 2026 | Value 2036 | CAGR 2026-36 |
|---|---|---|---|---|---|
| 1 | United States | USD 1.6 bn | 39.0% | USD 5.1 bn | 12.3% |
| 2 | China | USD 287 mn | 7.0% | USD 1.3 bn | 16.4% |
| 3 | United Kingdom | USD 246 mn | 6.0% | USD 794 mn | 12.4% |
| 4 | Germany | USD 246 mn | 6.0% | USD 794 mn | 12.4% |
| 5 | Japan | USD 205 mn | 5.0% | USD 571 mn | 10.8% |
| 6 | India | USD 185 mn | 4.5% | USD 878 mn | 16.9% |
| 7 | France | USD 185 mn | 4.5% | USD 599 mn | 12.5% |
| 8 | Canada | USD 144 mn | 3.5% | USD 488 mn | 13.0% |
| 9 | Australia | USD 123 mn | 3.0% | USD 432 mn | 13.4% |
| 10 | Netherlands | USD 103 mn | 2.5% | USD 348 mn | 13.0% |
| 11 | Mexico | USD 97 mn | 2.4% | USD 355 mn | 13.8% |
| 12 | Spain | USD 83 mn | 2.0% | USD 258 mn | 12.0% |
| 13 | Italy | USD 70 mn | 1.7% | USD 219 mn | 12.0% |
| 14 | Singapore | USD 60 mn | 1.5% | USD 219 mn | 13.8% |
| 15 | Poland | USD 51 mn | 1.2% | USD 185 mn | 13.8% |
| 16 | Sweden | USD 43 mn | 1.1% | USD 135 mn | 12.1% |
| 17 | Switzerland | USD 37 mn | 0.9% | USD 114 mn | 11.9% |
| 18 | Israel | USD 31 mn | 0.8% | USD 114 mn | 13.9% |
| 19 | United Arab Emirates | USD 27 mn | 0.7% | USD 98 mn | 13.8% |
| 20 | Saudi Arabia | USD 23 mn | 0.6% | USD 82 mn | 13.8% |
| 21 | Ireland | USD 19 mn | 0.5% | USD 70 mn | 13.7% |
| 22 | Norway | USD 16 mn | 0.4% | USD 50 mn | 11.8% |
| 23 | Denmark | USD 14 mn | 0.3% | USD 43 mn | 12.0% |
| 24 | Belgium | USD 12 mn | 0.3% | USD 36 mn | 11.8% |
| 25 | Turkey | USD 9.8 mn | 0.2% | USD 36 mn | 13.9% |
| Rest of world | USD 187 mn | 4.5% | USD 577 mn | 11.9% |
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
Competitive landscape
Group 1: Global leaders
- SAP
- Oracle
- Blue Yonder
- Kinaxis
- Anaplan
- E2open
- Coupa
Group 2: Regional and specialist players
- o9 Solutions
- RELEX Solutions
- ToolsGroup
- SAS
- Logility
- GAINSystems
- FuturMaster
- John Galt Solutions
- Board International
- Aera Technology
Group 3: Emerging and niche players
- Lokad
- Slimstock
- GMDH Streamline
- Pecan AI
- Netstock
Research methodology
Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the demand forecasting software market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.
The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 13.0% is calculated from the resulting values.
The market is divided by deployment, by function, by end user, by forecast horizon, by organisation size. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.
Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.
Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.
Frequently asked questions
How big is the demand forecasting software market?
The global demand forecasting software market is estimated at USD 3.6 bn in 2025 and USD 4.1 bn in 2026.
How fast will the demand forecasting software market grow?
It is forecast to reach USD 13.9 bn by 2036, a compound annual growth rate of 13.0% from 2026, an increase of USD 9.8 bn.
Which country is the largest market for demand forecasting software?
United States is the largest market by revenue at USD 1.6 bn in 2026, 39.0% of the global total. The three largest countries together hold 52.0%.
Which country is growing fastest?
Among the ten largest markets, India is growing fastest at 16.9% a year from 2026 to 2036.
Which demand forecasting software segment is largest?
In the by deployment split, Cloud is the largest segment with 74.0% of 2026 revenue.
Who are the leading demand forecasting software companies?
Global leaders include SAP, Oracle, Blue Yonder, Kinaxis.
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