Market overview
The global oat milk market is worth USD 5.2 bn in 2026 and is forecast to reach USD 11.8 bn by 2036, growing at a 8.5% CAGR. United States is the largest country market and Plain is the largest by type segment.
| Scope | Oat milk: ready-to-drink oat-based milk alternatives sold through retail and foodservice, including plain, barista, flavoured and fortified variants. |
|---|---|
| Industry | Food and Beverage |
| Value 2025 | USD 4.8 bn |
| Value 2026 | USD 5.2 bn |
| Value 2036 | USD 11.8 bn |
| CAGR 2026-2036 | 8.5% |
| Volume 2026 | 2,495 million litres |
| Volume 2036 | 5,366 million litres |
| Average price 2026 | USD 2.10 per litre |
| Report price | Starts from USD 1,999 |
| Published | November 2026 |
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Oat Milk market size and forecast, 2026-2036
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Year | Market value |
|---|---|
| 2026 | USD 5.2 bn |
| 2027 | USD 5.7 bn |
| 2028 | USD 6.2 bn |
| 2029 | USD 6.7 bn |
| 2030 | USD 7.3 bn |
| 2031 | USD 7.9 bn |
| 2032 | USD 8.5 bn |
| 2033 | USD 9.3 bn |
| 2034 | USD 10.0 bn |
| 2035 | USD 10.9 bn |
| 2036 | USD 11.8 bn |
Oat Milk market segmentation
By type
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Plain | 42.0% | 37.3% | USD 2.2 bn | 7.2% |
| Barista | 24.0% | 28.1% | USD 1.3 bn | 10.2% |
| Flavoured | 18.0% | 16.7% | USD 942 mn | 7.7% |
| Fortified and functional | 16.0% | 17.9% | USD 837 mn | 9.7% |
By packaging
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Cartons | 82.0% | 80.8% | USD 4.3 bn | 8.3% |
| Bottles | 12.0% | 12.6% | USD 628 mn | 9.0% |
| Cans and pouches | 6.0% | 6.6% | USD 314 mn | 9.5% |
By channel
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Supermarkets and hypermarkets | 52.0% | 46.1% | USD 2.7 bn | 7.2% |
| Foodservice and coffee shops | 26.0% | 29.0% | USD 1.4 bn | 9.7% |
| Convenience stores | 10.0% | 8.9% | USD 523 mn | 7.2% |
| Online | 12.0% | 16.0% | USD 628 mn | 11.7% |
By claim
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Conventional | 70.0% | 64.0% | USD 3.7 bn | 7.5% |
| Organic | 16.0% | 18.0% | USD 837 mn | 9.8% |
| Gluten-free certified | 14.0% | 18.0% | USD 732 mn | 11.3% |
By brand type
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Major brands | 52.0% | 46.0% | USD 2.7 bn | 7.2% |
| Challenger brands | 18.0% | 20.0% | USD 942 mn | 9.7% |
| Private label | 30.0% | 34.0% | USD 1.6 bn | 9.9% |
Top 25 countries for oat milk by revenue
Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 79.5% of 2026 revenue and the 25 countries below together hold 93.8%.
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| # | Country | Value 2026 | Share 2026 | Value 2036 | CAGR 2026-36 |
|---|---|---|---|---|---|
| 1 | United States | USD 1.3 bn | 24.0% | USD 2.8 bn | 8.2% |
| 2 | United Kingdom | USD 628 mn | 12.0% | USD 1.3 bn | 7.7% |
| 3 | Germany | USD 523 mn | 10.0% | USD 1.1 bn | 7.7% |
| 4 | China | USD 419 mn | 8.0% | USD 1.4 bn | 13.2% |
| 5 | Sweden | USD 314 mn | 6.0% | USD 544 mn | 5.7% |
| 6 | Netherlands | USD 262 mn | 5.0% | USD 497 mn | 6.6% |
| 7 | Canada | USD 209 mn | 4.0% | USD 461 mn | 8.2% |
| 8 | France | USD 209 mn | 4.0% | USD 485 mn | 8.8% |
| 9 | Spain | USD 183 mn | 3.5% | USD 438 mn | 9.1% |
| 10 | Australia | USD 157 mn | 3.0% | USD 343 mn | 8.1% |
| 11 | Italy | USD 143 mn | 2.7% | USD 330 mn | 8.7% |
| 12 | Denmark | USD 95 mn | 1.8% | USD 220 mn | 8.7% |
| 13 | Finland | USD 73 mn | 1.4% | USD 169 mn | 8.7% |
| 14 | Norway | USD 61 mn | 1.2% | USD 140 mn | 8.7% |
| 15 | Belgium | USD 52 mn | 1.0% | USD 119 mn | 8.7% |
| 16 | Switzerland | USD 46 mn | 0.9% | USD 105 mn | 8.8% |
| 17 | Austria | USD 41 mn | 0.8% | USD 95 mn | 8.8% |
| 18 | Ireland | USD 37 mn | 0.7% | USD 86 mn | 8.8% |
| 19 | Japan | USD 34 mn | 0.7% | USD 79 mn | 8.8% |
| 20 | South Korea | USD 32 mn | 0.6% | USD 84 mn | 10.2% |
| 21 | Poland | USD 30 mn | 0.6% | USD 78 mn | 10.1% |
| 22 | Brazil | USD 28 mn | 0.5% | USD 73 mn | 10.2% |
| 23 | Mexico | USD 26 mn | 0.5% | USD 69 mn | 10.1% |
| 24 | Singapore | USD 25 mn | 0.5% | USD 58 mn | 8.7% |
| 25 | New Zealand | USD 24 mn | 0.5% | USD 54 mn | 8.7% |
| Rest of world | USD 327 mn | 6.2% | USD 688 mn | 7.7% |
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
Competitive landscape
Group 1: Global leaders
- Oatly Group
- Danone
- PepsiCo
- Nestlé
- Alpro
- Chobani
- Vitasoy
Group 2: Regional and specialist players
- HP Hood
- Califia Farms
- Rude Health
- Planet Oat
- Pacific Foods
- Sanitarium Health Food Company
- Hain Celestial
- Elmhurst 1925
Group 3: Emerging and niche players
- Minor Figures
- Mooala
- Oatside
- Rebel Kitchen
Research methodology
Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the oat milk market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.
The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 8.5% is calculated from the resulting values.
The market is divided by type, by packaging, by channel, by claim, by brand type. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.
Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.
Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.
Frequently asked questions
How big is the oat milk market?
The global oat milk market is estimated at USD 4.8 bn in 2025 and USD 5.2 bn in 2026.
How fast will the oat milk market grow?
It is forecast to reach USD 11.8 bn by 2036, a compound annual growth rate of 8.5% from 2026, an increase of USD 6.6 bn.
Which country is the largest market for oat milk?
United States is the largest market by revenue at USD 1.3 bn in 2026, 24.0% of the global total. The three largest countries together hold 46.0%.
Which country is growing fastest?
Among the ten largest markets, China is growing fastest at 13.2% a year from 2026 to 2036.
Which oat milk segment is largest?
In the by type split, Plain is the largest segment with 42.0% of 2026 revenue.
Who are the leading oat milk companies?
Global leaders include Oatly Group, Danone, PepsiCo, Nestlé.
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