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Magnesium Threonate Supplement Market Size, Share and Forecast 2026-2036

The global magnesium threonate supplement market is worth USD 202 mn in 2026 and is forecast to reach USD 523 mn by 2036, growing at a 10.0% CAGR. United States is the largest country market and Capsules and tablets is the largest by form segment.

USD 202 mnMarket size 2026
USD 523 mnForecast 2036
10.0%CAGR 2026-2036
United StatesLargest country

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Report price: Starts from USD 1,999

5 segmentation views25 countries2026 to 2036 yearly forecast

Market overview

The global magnesium threonate supplement market is worth USD 202 mn in 2026 and is forecast to reach USD 523 mn by 2036, growing at a 10.0% CAGR. United States is the largest country market and Capsules and tablets is the largest by form segment.

ScopeMagnesium L-threonate, a magnesium salt marketed for cognition, memory and sleep, sold as capsules, powders and drink mixes, including the patented Magtein form.
IndustryFood and Beverage
Value 2025USD 180 mn
Value 2026USD 202 mn
Value 2036USD 523 mn
CAGR 2026-203610.0%
Volume 20265.77 million bottles
Volume 203616.6 million bottles
Average price 2026USD 34.9 per bottle
Report priceStarts from USD 1,999
PublishedNovember 2026

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Magnesium Threonate Supplement market size and forecast, 2026-2036

Exhibit 1The global magnesium threonate supplement market is forecast to grow from USD 202 mn in 2026 to USD 523 mn by 2036, more than doublingGlobal market value in USD: 2025 base year, 2026 estimate and forecast to 2036. CAGR 2026 to 2036: 10.0%
Magnesium Threonate Supplement market value, 2025 to 2036Market value by year. 2025: USD 180 mn; 2026: USD 202 mn; 2027: USD 222 mn; 2028: USD 244 mn; 2029: USD 268 mn; 2030: USD 295 mn; 2031: USD 325 mn; 2032: USD 357 mn; 2033: USD 393 mn; 2034: USD 432 mn; 2035: USD 475 mn; 2036: USD 523 mn. Compound annual growth rate 2026 to 2036: 10.0%.2025202 mn2026325 mn2031523 mn203610.0% CAGR

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

YearMarket value
2026USD 202 mn
2027USD 222 mn
2028USD 244 mn
2029USD 268 mn
2030USD 295 mn
2031USD 325 mn
2032USD 357 mn
2033USD 393 mn
2034USD 432 mn
2035USD 475 mn
2036USD 523 mn

Magnesium Threonate Supplement market segmentation

By form

Exhibit 2Capsules and tablets is the largest segment by form, with 68.0% of 2026 revenueEstimated share of 2026 global revenue, by form
Magnesium Threonate Supplement market share by form, 2026Share of 2026 revenue by form. Capsules and tablets: 68.0%; Powders and drink mixes: 22.0%; Gummies and others: 10.0%.Capsules and tablets68.0%Powders and drink mixes22.0%Gummies and others10.0%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Capsules and tablets68.0%60.4%USD 137 mn8.7%
Powders and drink mixes22.0%26.8%USD 44 mn12.2%
Gummies and others10.0%12.7%USD 20 mn12.7%

By channel

Exhibit 3Online and direct to consumer adds the most revenue by channel, growing from USD 125 mn in 2026 to USD 352 mn by 2036Estimated revenue in USD by channel, 2026 and 2036 forecast
Magnesium Threonate Supplement market by channel, 2026 and 2036Revenue by channel in 2026 and 2036. Online and direct to consumer: USD 125 mn in 2026, USD 352 mn in 2036, change +181%; Specialty health stores: USD 36 mn in 2026, USD 78 mn in 2036, change +114%; Pharmacies: USD 24 mn in 2026, USD 54 mn in 2036, change +124%; Mass retail: USD 16 mn in 2026, USD 40 mn in 2036, change +145%.20262036 forecastChangeOnline and direct to consumer+181%125 mn352 mnSpecialty health stores+114%36 mn78 mnPharmacies+124%24 mn54 mnMass retail+145%16 mn40 mn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Online and direct to consumer62.0%67.2%USD 125 mn10.9%
Specialty health stores18.0%14.8%USD 36 mn7.9%
Pharmacies12.0%10.4%USD 24 mn8.4%
Mass retail8.0%7.6%USD 16 mn9.4%

By daily dose

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Up to 1,000 mg36.0%33.0%USD 73 mn9.1%
1,001 to 2,000 mg44.0%45.0%USD 89 mn10.2%
Above 2,000 mg20.0%22.0%USD 40 mn11.1%

By use

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Memory and focus42.0%40.0%USD 85 mn9.5%
Sleep28.0%29.0%USD 56 mn10.4%
Stress and mood20.0%21.0%USD 40 mn10.5%
Healthy ageing10.0%10.0%USD 20 mn10.0%

By brand type

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Branded68.0%65.0%USD 137 mn9.5%
Private label20.0%22.0%USD 40 mn11.1%
Practitioner-only12.0%13.0%USD 24 mn10.9%

Top 25 countries for magnesium threonate supplement by revenue

Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 93.0% of 2026 revenue and the 25 countries below together hold 98.0%.

Exhibit 4United States is the largest country market at USD 111 mn in 2026, and the three largest countries hold 68.0% of global revenueEstimated 2026 revenue in USD and share of the global market, ten largest countries
Magnesium Threonate Supplement market, ten largest countries in 2026Ten largest countries by 2026 revenue. United States: USD 111 mn, 55.0%; China: USD 16 mn, 8.0%; Canada: USD 10 mn, 5.0%; United Kingdom: USD 10 mn, 5.0%; Australia: USD 10 mn, 5.0%; Germany: USD 8.1 mn, 4.0%; Japan: USD 8.1 mn, 4.0%; South Korea: USD 6.0 mn, 3.0%; Brazil: USD 4.0 mn, 2.0%; India: USD 4.0 mn, 2.0%.United States111 mn 55.0%China16 mn 8.0%Canada10 mn 5.0%United Kingdom10 mn 5.0%Australia10 mn 5.0%Germany8.1 mn 4.0%Japan8.1 mn 4.0%South Korea6.0 mn 3.0%Brazil4.0 mn 2.0%India4.0 mn 2.0%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

#CountryValue 2026Share 2026Value 2036CAGR 2026-36
1United StatesUSD 111 mn55.0%USD 272 mn9.4%
2ChinaUSD 16 mn8.0%USD 54 mn12.9%
3CanadaUSD 10 mn5.0%USD 25 mn9.3%
4United KingdomUSD 10 mn5.0%USD 26 mn10.0%
5AustraliaUSD 10 mn5.0%USD 26 mn10.0%
6GermanyUSD 8.1 mn4.0%USD 21 mn10.0%
7JapanUSD 8.1 mn4.0%USD 18 mn8.5%
8South KoreaUSD 6.0 mn3.0%USD 18 mn11.4%
9BrazilUSD 4.0 mn2.0%USD 13 mn12.0%
10IndiaUSD 4.0 mn2.0%USD 15 mn13.8%
11FranceUSD 1.4 mn0.7%USD 3.2 mn9.2%
12ItalyUSD 1.0 mn0.5%USD 2.5 mn9.1%
13SpainUSD 0.87 mn0.4%USD 2.1 mn9.2%
14NetherlandsUSD 0.79 mn0.4%USD 1.8 mn8.8%
15MexicoUSD 0.71 mn0.3%USD 2.2 mn12.0%
16SingaporeUSD 0.67 mn0.3%USD 2.0 mn11.8%
17Hong KongUSD 0.62 mn0.3%USD 1.5 mn8.9%
18TaiwanUSD 0.58 mn0.3%USD 1.4 mn9.2%
19ThailandUSD 0.56 mn0.3%USD 1.7 mn11.8%
20RussiaUSD 0.54 mn0.3%USD 1.1 mn7.3%
21PolandUSD 0.52 mn0.3%USD 1.6 mn11.6%
22SwedenUSD 0.50 mn0.2%USD 1.2 mn9.1%
23United Arab EmiratesUSD 0.48 mn0.2%USD 1.5 mn11.7%
24IsraelUSD 0.46 mn0.2%USD 1.1 mn9.0%
25SwitzerlandUSD 0.46 mn0.2%USD 1.1 mn9.0%
Rest of worldUSD 4.0 mn2.0%USD 9.6 mn9.2%
Exhibit 5United States and China account for 62% of the USD 321 mn the market is forecast to add by 2036Forecast revenue added between 2026 and 2036 by country, in USD
Magnesium Threonate Supplement market, where the growth to 2036 comes fromRevenue added between 2026 and 2036. Market value 2026: USD 202 mn. United States: +USD 161 mn; China: +USD 38 mn; United Kingdom: +USD 16 mn; Australia: +USD 16 mn; Canada: +USD 14 mn; 20 other countries: +USD 70 mn; Rest of world: +USD 5.6 mn. Market value 2036: USD 523 mn.Market value 2026202 mnUnited States+161 mnChina+38 mnUnited Kingdom+16 mnAustralia+16 mnCanada+14 mn20 other countries+70 mnRest of world+5.6 mnMarket value 2036523 mn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

Competitive landscape

Group 1: Global leaders

  • Magceutics (Magtein)
  • AIDP
  • Life Extension
  • NOW Foods

Group 2: Regional and specialist players

  • Doctor's Best
  • Thorne
  • Jarrow Formulas
  • Swanson Health Products
  • Source Naturals
  • Solgar

Group 3: Emerging and niche players

  • Nootropics Depot
  • Pure Encapsulations
  • Momentous
  • Double Wood Supplements
  • Toniiq

Research methodology

Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the magnesium threonate supplement market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.

The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 10.0% is calculated from the resulting values.

The market is divided by form, by channel, by daily dose, by use, by brand type. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.

Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.

Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.

Read the full research methodology

Frequently asked questions

How big is the magnesium threonate supplement market?

The global magnesium threonate supplement market is estimated at USD 180 mn in 2025 and USD 202 mn in 2026.

How fast will the magnesium threonate supplement market grow?

It is forecast to reach USD 523 mn by 2036, a compound annual growth rate of 10.0% from 2026, an increase of USD 321 mn.

Which country is the largest market for magnesium threonate supplement?

United States is the largest market by revenue at USD 111 mn in 2026, 55.0% of the global total. The three largest countries together hold 68.0%.

Which country is growing fastest?

Among the ten largest markets, India is growing fastest at 13.8% a year from 2026 to 2036.

Which magnesium threonate supplement segment is largest?

In the by form split, Capsules and tablets is the largest segment with 68.0% of 2026 revenue.

Who are the leading magnesium threonate supplement companies?

Global leaders include Magceutics (Magtein), AIDP, Life Extension, NOW Foods.

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