Market overview
The global magnesium threonate supplement market is worth USD 202 mn in 2026 and is forecast to reach USD 523 mn by 2036, growing at a 10.0% CAGR. United States is the largest country market and Capsules and tablets is the largest by form segment.
| Scope | Magnesium L-threonate, a magnesium salt marketed for cognition, memory and sleep, sold as capsules, powders and drink mixes, including the patented Magtein form. |
|---|---|
| Industry | Food and Beverage |
| Value 2025 | USD 180 mn |
| Value 2026 | USD 202 mn |
| Value 2036 | USD 523 mn |
| CAGR 2026-2036 | 10.0% |
| Volume 2026 | 5.77 million bottles |
| Volume 2036 | 16.6 million bottles |
| Average price 2026 | USD 34.9 per bottle |
| Report price | Starts from USD 1,999 |
| Published | November 2026 |
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Magnesium Threonate Supplement market size and forecast, 2026-2036
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Year | Market value |
|---|---|
| 2026 | USD 202 mn |
| 2027 | USD 222 mn |
| 2028 | USD 244 mn |
| 2029 | USD 268 mn |
| 2030 | USD 295 mn |
| 2031 | USD 325 mn |
| 2032 | USD 357 mn |
| 2033 | USD 393 mn |
| 2034 | USD 432 mn |
| 2035 | USD 475 mn |
| 2036 | USD 523 mn |
Magnesium Threonate Supplement market segmentation
By form
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Capsules and tablets | 68.0% | 60.4% | USD 137 mn | 8.7% |
| Powders and drink mixes | 22.0% | 26.8% | USD 44 mn | 12.2% |
| Gummies and others | 10.0% | 12.7% | USD 20 mn | 12.7% |
By channel
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Online and direct to consumer | 62.0% | 67.2% | USD 125 mn | 10.9% |
| Specialty health stores | 18.0% | 14.8% | USD 36 mn | 7.9% |
| Pharmacies | 12.0% | 10.4% | USD 24 mn | 8.4% |
| Mass retail | 8.0% | 7.6% | USD 16 mn | 9.4% |
By daily dose
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Up to 1,000 mg | 36.0% | 33.0% | USD 73 mn | 9.1% |
| 1,001 to 2,000 mg | 44.0% | 45.0% | USD 89 mn | 10.2% |
| Above 2,000 mg | 20.0% | 22.0% | USD 40 mn | 11.1% |
By use
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Memory and focus | 42.0% | 40.0% | USD 85 mn | 9.5% |
| Sleep | 28.0% | 29.0% | USD 56 mn | 10.4% |
| Stress and mood | 20.0% | 21.0% | USD 40 mn | 10.5% |
| Healthy ageing | 10.0% | 10.0% | USD 20 mn | 10.0% |
By brand type
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Branded | 68.0% | 65.0% | USD 137 mn | 9.5% |
| Private label | 20.0% | 22.0% | USD 40 mn | 11.1% |
| Practitioner-only | 12.0% | 13.0% | USD 24 mn | 10.9% |
Top 25 countries for magnesium threonate supplement by revenue
Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 93.0% of 2026 revenue and the 25 countries below together hold 98.0%.
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| # | Country | Value 2026 | Share 2026 | Value 2036 | CAGR 2026-36 |
|---|---|---|---|---|---|
| 1 | United States | USD 111 mn | 55.0% | USD 272 mn | 9.4% |
| 2 | China | USD 16 mn | 8.0% | USD 54 mn | 12.9% |
| 3 | Canada | USD 10 mn | 5.0% | USD 25 mn | 9.3% |
| 4 | United Kingdom | USD 10 mn | 5.0% | USD 26 mn | 10.0% |
| 5 | Australia | USD 10 mn | 5.0% | USD 26 mn | 10.0% |
| 6 | Germany | USD 8.1 mn | 4.0% | USD 21 mn | 10.0% |
| 7 | Japan | USD 8.1 mn | 4.0% | USD 18 mn | 8.5% |
| 8 | South Korea | USD 6.0 mn | 3.0% | USD 18 mn | 11.4% |
| 9 | Brazil | USD 4.0 mn | 2.0% | USD 13 mn | 12.0% |
| 10 | India | USD 4.0 mn | 2.0% | USD 15 mn | 13.8% |
| 11 | France | USD 1.4 mn | 0.7% | USD 3.2 mn | 9.2% |
| 12 | Italy | USD 1.0 mn | 0.5% | USD 2.5 mn | 9.1% |
| 13 | Spain | USD 0.87 mn | 0.4% | USD 2.1 mn | 9.2% |
| 14 | Netherlands | USD 0.79 mn | 0.4% | USD 1.8 mn | 8.8% |
| 15 | Mexico | USD 0.71 mn | 0.3% | USD 2.2 mn | 12.0% |
| 16 | Singapore | USD 0.67 mn | 0.3% | USD 2.0 mn | 11.8% |
| 17 | Hong Kong | USD 0.62 mn | 0.3% | USD 1.5 mn | 8.9% |
| 18 | Taiwan | USD 0.58 mn | 0.3% | USD 1.4 mn | 9.2% |
| 19 | Thailand | USD 0.56 mn | 0.3% | USD 1.7 mn | 11.8% |
| 20 | Russia | USD 0.54 mn | 0.3% | USD 1.1 mn | 7.3% |
| 21 | Poland | USD 0.52 mn | 0.3% | USD 1.6 mn | 11.6% |
| 22 | Sweden | USD 0.50 mn | 0.2% | USD 1.2 mn | 9.1% |
| 23 | United Arab Emirates | USD 0.48 mn | 0.2% | USD 1.5 mn | 11.7% |
| 24 | Israel | USD 0.46 mn | 0.2% | USD 1.1 mn | 9.0% |
| 25 | Switzerland | USD 0.46 mn | 0.2% | USD 1.1 mn | 9.0% |
| Rest of world | USD 4.0 mn | 2.0% | USD 9.6 mn | 9.2% |
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
Competitive landscape
Group 1: Global leaders
- Magceutics (Magtein)
- AIDP
- Life Extension
- NOW Foods
Group 2: Regional and specialist players
- Doctor's Best
- Thorne
- Jarrow Formulas
- Swanson Health Products
- Source Naturals
- Solgar
Group 3: Emerging and niche players
- Nootropics Depot
- Pure Encapsulations
- Momentous
- Double Wood Supplements
- Toniiq
Research methodology
Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the magnesium threonate supplement market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.
The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 10.0% is calculated from the resulting values.
The market is divided by form, by channel, by daily dose, by use, by brand type. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.
Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.
Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.
Frequently asked questions
How big is the magnesium threonate supplement market?
The global magnesium threonate supplement market is estimated at USD 180 mn in 2025 and USD 202 mn in 2026.
How fast will the magnesium threonate supplement market grow?
It is forecast to reach USD 523 mn by 2036, a compound annual growth rate of 10.0% from 2026, an increase of USD 321 mn.
Which country is the largest market for magnesium threonate supplement?
United States is the largest market by revenue at USD 111 mn in 2026, 55.0% of the global total. The three largest countries together hold 68.0%.
Which country is growing fastest?
Among the ten largest markets, India is growing fastest at 13.8% a year from 2026 to 2036.
Which magnesium threonate supplement segment is largest?
In the by form split, Capsules and tablets is the largest segment with 68.0% of 2026 revenue.
Who are the leading magnesium threonate supplement companies?
Global leaders include Magceutics (Magtein), AIDP, Life Extension, NOW Foods.
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