Market overview
The global sleep support CBD gummies market is worth USD 186 mn in 2026 and is forecast to reach USD 318 mn by 2036, growing at a 5.5% CAGR. United States is the largest country market and CBD with CBN is the largest by formulation segment.
| Scope | Hemp-derived CBD gummies marketed for sleep, often combined with CBN, melatonin or botanicals, sold online and through retail. |
|---|---|
| Industry | Food and Beverage |
| Value 2025 | USD 180 mn |
| Value 2026 | USD 186 mn |
| Value 2036 | USD 318 mn |
| CAGR 2026-2036 | 5.5% |
| Volume 2026 | 5.33 million units |
| Volume 2036 | 10.1 million units |
| Average price 2026 | USD 34.9 per unit |
| Report price | Starts from USD 1,999 |
| Published | November 2026 |
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Sleep Support CBD Gummies market size and forecast, 2026-2036
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Year | Market value |
|---|---|
| 2026 | USD 186 mn |
| 2027 | USD 197 mn |
| 2028 | USD 207 mn |
| 2029 | USD 219 mn |
| 2030 | USD 231 mn |
| 2031 | USD 243 mn |
| 2032 | USD 257 mn |
| 2033 | USD 271 mn |
| 2034 | USD 286 mn |
| 2035 | USD 302 mn |
| 2036 | USD 318 mn |
Sleep Support CBD Gummies market segmentation
By formulation
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| CBD with CBN | 34.0% | 39.0% | USD 63 mn | 7.0% |
| CBD with melatonin | 30.0% | 28.5% | USD 56 mn | 5.0% |
| CBD with botanicals | 22.0% | 20.9% | USD 41 mn | 5.0% |
| CBD only | 14.0% | 11.5% | USD 26 mn | 3.5% |
By channel
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Online and direct to consumer | 62.0% | 61.5% | USD 116 mn | 5.4% |
| Specialty and dispensary retail | 20.0% | 18.9% | USD 37 mn | 4.9% |
| Mass retail and pharmacy | 18.0% | 19.6% | USD 34 mn | 6.4% |
By dose per gummy
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Low (under 10 mg) | 22.0% | 20.0% | USD 41 mn | 4.5% |
| Mid (10 to 25 mg) | 48.0% | 48.0% | USD 89 mn | 5.5% |
| High (above 25 mg) | 30.0% | 32.0% | USD 56 mn | 6.2% |
By CBD spectrum
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Isolate (THC-free) | 38.0% | 36.0% | USD 71 mn | 4.9% |
| Broad spectrum | 34.0% | 35.0% | USD 63 mn | 5.8% |
| Full spectrum | 28.0% | 29.0% | USD 52 mn | 5.9% |
By pack size
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Trial packs | 24.0% | 22.0% | USD 45 mn | 4.6% |
| 30-count | 46.0% | 46.0% | USD 86 mn | 5.5% |
| 60-count and above | 30.0% | 32.0% | USD 56 mn | 6.2% |
Top 25 countries for sleep support CBD gummies by revenue
Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 98.7% of 2026 revenue and the 25 countries below together hold 99.6%.
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| # | Country | Value 2026 | Share 2026 | Value 2036 | CAGR 2026-36 |
|---|---|---|---|---|---|
| 1 | United States | USD 149 mn | 80.0% | USD 254 mn | 5.5% |
| 2 | United Kingdom | USD 9.3 mn | 5.0% | USD 17 mn | 5.9% |
| 3 | Switzerland | USD 5.6 mn | 3.0% | USD 9.2 mn | 5.1% |
| 4 | Germany | USD 4.7 mn | 2.5% | USD 8.0 mn | 5.5% |
| 5 | Canada | USD 3.7 mn | 2.0% | USD 6.0 mn | 5.0% |
| 6 | Netherlands | USD 2.8 mn | 1.5% | USD 4.8 mn | 5.5% |
| 7 | Australia | USD 2.8 mn | 1.5% | USD 5.1 mn | 6.2% |
| 8 | Japan | USD 2.2 mn | 1.2% | USD 3.5 mn | 4.6% |
| 9 | Poland | USD 1.9 mn | 1.0% | USD 3.2 mn | 5.5% |
| 10 | Czech Republic | USD 1.9 mn | 1.0% | USD 3.2 mn | 5.5% |
| 11 | France | USD 0.34 mn | 0.2% | USD 0.57 mn | 5.5% |
| 12 | Italy | USD 0.22 mn | 0.1% | USD 0.38 mn | 5.5% |
| 13 | Spain | USD 0.17 mn | 0.09% | USD 0.29 mn | 5.5% |
| 14 | Austria | USD 0.13 mn | 0.07% | USD 0.25 mn | 6.9% |
| 15 | Belgium | USD 0.11 mn | 0.06% | USD 0.22 mn | 7.1% |
| 16 | Ireland | USD 0.11 mn | 0.06% | USD 0.19 mn | 5.5% |
| 17 | Sweden | USD 93 thousand | 0.05% | USD 0.16 mn | 5.5% |
| 18 | Denmark | USD 93 thousand | 0.05% | USD 0.16 mn | 5.5% |
| 19 | Brazil | USD 75 thousand | 0.04% | USD 0.16 mn | 7.9% |
| 20 | Mexico | USD 75 thousand | 0.04% | USD 0.16 mn | 7.9% |
| 21 | Israel | USD 75 thousand | 0.04% | USD 0.13 mn | 5.5% |
| 22 | Colombia | USD 56 thousand | 0.03% | USD 95 thousand | 5.5% |
| 23 | South Africa | USD 56 thousand | 0.03% | USD 95 thousand | 5.5% |
| 24 | Thailand | USD 56 thousand | 0.03% | USD 95 thousand | 5.5% |
| 25 | New Zealand | USD 56 thousand | 0.03% | USD 95 thousand | 5.5% |
| Rest of world | USD 0.71 mn | 0.4% | USD 1.4 mn | 7.1% |
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
Competitive landscape
Group 1: Global leaders
- Charlotte's Web
- cbdMD
- Elixinol
Group 2: Regional and specialist players
- Green Roads
- Medterra
- Joy Organics
- CBDistillery
- Exhale Wellness
- Penguin CBD
- Lazarus Naturals
- CBDfx
Group 3: Emerging and niche players
- Cornbread Hemp
- Sunday Scaries
- Fab CBD
- Hometown Hero
- Verma Farms
Research methodology
Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the sleep support CBD gummies market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.
The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 5.5% is calculated from the resulting values.
The market is divided by formulation, by channel, by dose per gummy, by cbd spectrum, by pack size. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.
Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.
Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.
Frequently asked questions
How big is the sleep support CBD gummies market?
The global sleep support CBD gummies market is estimated at USD 180 mn in 2025 and USD 186 mn in 2026.
How fast will the sleep support CBD gummies market grow?
It is forecast to reach USD 318 mn by 2036, a compound annual growth rate of 5.5% from 2026, an increase of USD 132 mn.
Which country is the largest market for sleep support CBD gummies?
United States is the largest market by revenue at USD 149 mn in 2026, 80.0% of the global total. The three largest countries together hold 88.0%.
Which country is growing fastest?
Among the ten largest markets, Australia is growing fastest at 6.2% a year from 2026 to 2036.
Which sleep support CBD gummies segment is largest?
In the by formulation split, CBD with CBN is the largest segment with 34.0% of 2026 revenue.
Who are the leading sleep support CBD gummies companies?
Global leaders include Charlotte's Web, cbdMD, Elixinol.
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