Market overview
The global web hosting market is worth USD 59.4 bn in 2026 and is forecast to reach USD 128 bn by 2036, growing at a 8.0% CAGR. United States is the largest country market and VPS and cloud hosting is the largest by hosting type segment.
| Scope | Services that store websites on servers and make them reachable online: shared, virtual private server, dedicated, WordPress and managed hosting, including bundled domain and email. |
|---|---|
| Industry | Technology |
| Value 2025 | USD 55.0 bn |
| Value 2026 | USD 59.4 bn |
| Value 2036 | USD 128 bn |
| CAGR 2026-2036 | 8.0% |
| Volume 2026 | 322 million websites |
| Volume 2036 | 662 million websites |
| Average price 2026 | USD 184 per website |
| Report price | Starts from USD 1,999 |
| Published | November 2026 |
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Web Hosting market size and forecast, 2026-2036
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Year | Market value |
|---|---|
| 2026 | USD 59.4 bn |
| 2027 | USD 64.2 bn |
| 2028 | USD 69.3 bn |
| 2029 | USD 74.8 bn |
| 2030 | USD 80.8 bn |
| 2031 | USD 87.3 bn |
| 2032 | USD 94.3 bn |
| 2033 | USD 102 bn |
| 2034 | USD 110 bn |
| 2035 | USD 119 bn |
| 2036 | USD 128 bn |
Web Hosting market segmentation
By hosting type
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Shared hosting | 30.0% | 18.7% | USD 17.8 bn | 3.0% |
| VPS and cloud hosting | 34.0% | 42.7% | USD 20.2 bn | 10.5% |
| Dedicated hosting | 14.0% | 9.6% | USD 8.3 bn | 4.0% |
| Managed and WordPress hosting | 22.0% | 28.9% | USD 13.1 bn | 11.0% |
By customer
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Small and medium business | 52.0% | 51.5% | USD 30.9 bn | 7.9% |
| Individuals and creators | 20.0% | 18.1% | USD 11.9 bn | 6.9% |
| Large enterprise | 28.0% | 30.4% | USD 16.6 bn | 8.9% |
By plan size
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Entry plans | 34.0% | 30.0% | USD 20.2 bn | 6.7% |
| Mid-tier plans | 42.0% | 42.0% | USD 24.9 bn | 8.0% |
| Enterprise-grade plans | 24.0% | 28.0% | USD 14.3 bn | 9.7% |
By operating system
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Linux | 64.0% | 60.0% | USD 38.0 bn | 7.3% |
| Windows | 26.0% | 26.0% | USD 15.4 bn | 8.0% |
| Mixed and proprietary stacks | 10.0% | 14.0% | USD 5.9 bn | 11.7% |
By billing term
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Monthly | 46.0% | 42.0% | USD 27.3 bn | 7.0% |
| Annual | 36.0% | 36.0% | USD 21.4 bn | 8.0% |
| Multi-year | 18.0% | 22.0% | USD 10.7 bn | 10.2% |
Top 25 countries for web hosting by revenue
Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 74.5% of 2026 revenue and the 25 countries below together hold 91.3%.
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| # | Country | Value 2026 | Share 2026 | Value 2036 | CAGR 2026-36 |
|---|---|---|---|---|---|
| 1 | United States | USD 20.8 bn | 35.0% | USD 41.4 bn | 7.1% |
| 2 | China | USD 5.9 bn | 10.0% | USD 14.9 bn | 9.6% |
| 3 | United Kingdom | USD 3.0 bn | 5.0% | USD 5.9 bn | 7.1% |
| 4 | Germany | USD 3.0 bn | 5.0% | USD 5.6 bn | 6.6% |
| 5 | India | USD 2.4 bn | 4.0% | USD 8.2 bn | 13.2% |
| 6 | Japan | USD 2.1 bn | 3.5% | USD 3.7 bn | 6.0% |
| 7 | France | USD 2.1 bn | 3.5% | USD 4.0 bn | 6.7% |
| 8 | Brazil | USD 1.8 bn | 3.0% | USD 4.7 bn | 10.3% |
| 9 | Canada | USD 1.8 bn | 3.0% | USD 3.6 bn | 7.3% |
| 10 | Australia | USD 1.5 bn | 2.5% | USD 3.1 bn | 7.6% |
| 11 | Netherlands | USD 1.4 bn | 2.4% | USD 2.8 bn | 7.1% |
| 12 | Singapore | USD 1.2 bn | 2.1% | USD 2.8 bn | 8.6% |
| 13 | Indonesia | USD 1.1 bn | 1.8% | USD 2.9 bn | 10.4% |
| 14 | Spain | USD 956 mn | 1.6% | USD 1.9 bn | 7.2% |
| 15 | Switzerland | USD 843 mn | 1.4% | USD 1.6 bn | 6.9% |
| 16 | Italy | USD 742 mn | 1.2% | USD 1.4 bn | 6.6% |
| 17 | Sweden | USD 653 mn | 1.1% | USD 1.3 bn | 6.9% |
| 18 | Mexico | USD 576 mn | 1.0% | USD 1.3 bn | 8.8% |
| 19 | Israel | USD 505 mn | 0.8% | USD 1.1 bn | 8.4% |
| 20 | United Arab Emirates | USD 446 mn | 0.8% | USD 1.1 bn | 9.7% |
| 21 | Saudi Arabia | USD 392 mn | 0.7% | USD 1.0 bn | 10.2% |
| 22 | Poland | USD 345 mn | 0.6% | USD 782 mn | 8.6% |
| 23 | Taiwan | USD 303 mn | 0.5% | USD 641 mn | 7.8% |
| 24 | Ireland | USD 267 mn | 0.5% | USD 551 mn | 7.5% |
| 25 | Norway | USD 238 mn | 0.4% | USD 449 mn | 6.6% |
| Rest of world | USD 5.1 bn | 8.7% | USD 11.2 bn | 8.1% |
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
Competitive landscape
Group 1: Global leaders
- GoDaddy
- IONOS Group
- Newfold Digital
- Amazon Web Services
- Hostinger
- OVHcloud
Group 2: Regional and specialist players
- Namecheap
- DreamHost
- Hetzner
- Liquid Web
- WP Engine
- Kinsta
- Wix.com
- Squarespace
- Rackspace Technology
- Aruba.it
Group 3: Emerging and niche players
- SiteGround
- Cloudways
- Hostwinds
- A2 Hosting
- Contabo
- Vultr
- GreenGeeks
- InMotion Hosting
Research methodology
Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the web hosting market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.
The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 8.0% is calculated from the resulting values.
The market is divided by hosting type, by customer, by plan size, by operating system, by billing term. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.
Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.
Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.
Frequently asked questions
How big is the web hosting market?
The global web hosting market is estimated at USD 55.0 bn in 2025 and USD 59.4 bn in 2026.
How fast will the web hosting market grow?
It is forecast to reach USD 128 bn by 2036, a compound annual growth rate of 8.0% from 2026, an increase of USD 68.8 bn.
Which country is the largest market for web hosting?
United States is the largest market by revenue at USD 20.8 bn in 2026, 35.0% of the global total. The three largest countries together hold 50.0%.
Which country is growing fastest?
Among the ten largest markets, India is growing fastest at 13.2% a year from 2026 to 2036.
Which web hosting segment is largest?
In the by hosting type split, VPS and cloud hosting is the largest segment with 34.0% of 2026 revenue.
Who are the leading web hosting companies?
Global leaders include GoDaddy, IONOS Group, Newfold Digital, Amazon Web Services.
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