Market overview
The global vegan tuna market is worth USD 124 mn in 2026 and is forecast to reach USD 386 mn by 2036, growing at a 12.0% CAGR. United States is the largest country market and Canned and pouch is the largest by format segment.
| Scope | Plant-based tuna alternatives made from soy, pea, jackfruit, wheat and algae, sold in cans, pouches and chilled packs for sandwiches, salads and sushi. |
|---|---|
| Industry | Food and Beverage |
| Value 2025 | USD 110 mn |
| Value 2026 | USD 124 mn |
| Value 2036 | USD 386 mn |
| CAGR 2026-2036 | 12.0% |
| Volume 2026 | 10,682 tonnes |
| Volume 2036 | 31,561 tonnes |
| Average price 2026 | USD 11,640 per tonne |
| Report price | Starts from USD 1,999 |
| Published | November 2026 |
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Vegan Tuna market size and forecast, 2026-2036
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Year | Market value |
|---|---|
| 2026 | USD 124 mn |
| 2027 | USD 139 mn |
| 2028 | USD 156 mn |
| 2029 | USD 175 mn |
| 2030 | USD 196 mn |
| 2031 | USD 219 mn |
| 2032 | USD 245 mn |
| 2033 | USD 275 mn |
| 2034 | USD 308 mn |
| 2035 | USD 345 mn |
| 2036 | USD 386 mn |
Vegan Tuna market segmentation
By format
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Canned and pouch | 58.0% | 47.7% | USD 72 mn | 9.8% |
| Chilled and frozen | 28.0% | 35.9% | USD 35 mn | 14.8% |
| Sushi and food service | 14.0% | 16.4% | USD 17 mn | 13.8% |
By ingredient
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Soy and pea protein | 46.0% | 46.4% | USD 57 mn | 12.1% |
| Jackfruit and vegetable | 22.0% | 18.5% | USD 27 mn | 10.1% |
| Algae and seaweed blends | 14.0% | 18.4% | USD 17 mn | 15.1% |
| Wheat-based | 18.0% | 16.6% | USD 22 mn | 11.1% |
By channel
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Retail | 62.0% | 59.0% | USD 77 mn | 11.4% |
| Foodservice | 24.0% | 25.0% | USD 30 mn | 12.5% |
| Online | 14.0% | 16.0% | USD 17 mn | 13.5% |
By style
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Plain and natural | 38.0% | 35.0% | USD 47 mn | 11.1% |
| Mediterranean and seasoned | 28.0% | 29.0% | USD 35 mn | 12.4% |
| Spicy and Asian-style | 20.0% | 22.0% | USD 25 mn | 13.1% |
| Sushi-grade | 14.0% | 14.0% | USD 17 mn | 12.0% |
By price tier
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Value | 28.0% | 27.0% | USD 35 mn | 11.6% |
| Mainstream | 44.0% | 42.0% | USD 55 mn | 11.5% |
| Premium | 28.0% | 31.0% | USD 35 mn | 13.2% |
Top 25 countries for vegan tuna by revenue
Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 90.0% of 2026 revenue and the 25 countries below together hold 98.2%.
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| # | Country | Value 2026 | Share 2026 | Value 2036 | CAGR 2026-36 |
|---|---|---|---|---|---|
| 1 | United States | USD 42 mn | 34.0% | USD 119 mn | 10.9% |
| 2 | United Kingdom | USD 15 mn | 12.0% | USD 48 mn | 12.4% |
| 3 | Germany | USD 11 mn | 9.0% | USD 38 mn | 13.0% |
| 4 | Japan | USD 8.7 mn | 7.0% | USD 27 mn | 11.8% |
| 5 | France | USD 7.5 mn | 6.0% | USD 24 mn | 12.4% |
| 6 | Netherlands | USD 6.2 mn | 5.0% | USD 22 mn | 13.5% |
| 7 | Australia | USD 6.2 mn | 5.0% | USD 19 mn | 12.0% |
| 8 | Canada | USD 5.6 mn | 4.5% | USD 17 mn | 12.0% |
| 9 | China | USD 5.0 mn | 4.0% | USD 20 mn | 15.0% |
| 10 | Spain | USD 4.3 mn | 3.5% | USD 14 mn | 12.3% |
| 11 | Italy | USD 1.2 mn | 0.9% | USD 3.4 mn | 11.3% |
| 12 | Sweden | USD 0.91 mn | 0.7% | USD 2.7 mn | 11.4% |
| 13 | Denmark | USD 0.82 mn | 0.7% | USD 2.4 mn | 11.3% |
| 14 | Belgium | USD 0.82 mn | 0.7% | USD 2.4 mn | 11.3% |
| 15 | Switzerland | USD 0.75 mn | 0.6% | USD 2.2 mn | 11.2% |
| 16 | Austria | USD 0.66 mn | 0.5% | USD 1.9 mn | 11.3% |
| 17 | Norway | USD 0.66 mn | 0.5% | USD 1.9 mn | 11.3% |
| 18 | Singapore | USD 0.66 mn | 0.5% | USD 2.2 mn | 12.6% |
| 19 | South Korea | USD 0.66 mn | 0.5% | USD 2.4 mn | 13.8% |
| 20 | Ireland | USD 0.58 mn | 0.5% | USD 1.7 mn | 11.3% |
| 21 | Poland | USD 0.58 mn | 0.5% | USD 1.9 mn | 12.5% |
| 22 | Brazil | USD 0.50 mn | 0.4% | USD 1.8 mn | 13.6% |
| 23 | Israel | USD 0.50 mn | 0.4% | USD 1.6 mn | 12.6% |
| 24 | Taiwan | USD 0.50 mn | 0.4% | USD 1.6 mn | 12.6% |
| 25 | New Zealand | USD 0.41 mn | 0.3% | USD 1.2 mn | 11.3% |
| Rest of world | USD 2.3 mn | 1.8% | USD 7.0 mn | 11.9% |
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
Competitive landscape
Group 1: Global leaders
- Nestle
- Bumble Bee Foods
- Unilever
- Good Catch
Group 2: Regional and specialist players
- Sophie's Kitchen
- Loma Linda
- Vegetarian Butcher
- LikeMeat
- Schouten Europe
Group 3: Emerging and niche players
- Current Foods
- Fysh Foods
- Plantish
Research methodology
Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the vegan tuna market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.
The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 12.0% is calculated from the resulting values.
The market is divided by format, by ingredient, by channel, by style, by price tier. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.
Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.
Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.
Frequently asked questions
How big is the vegan tuna market?
The global vegan tuna market is estimated at USD 110 mn in 2025 and USD 124 mn in 2026.
How fast will the vegan tuna market grow?
It is forecast to reach USD 386 mn by 2036, a compound annual growth rate of 12.0% from 2026, an increase of USD 262 mn.
Which country is the largest market for vegan tuna?
United States is the largest market by revenue at USD 42 mn in 2026, 34.0% of the global total. The three largest countries together hold 55.0%.
Which country is growing fastest?
Among the ten largest markets, China is growing fastest at 15.0% a year from 2026 to 2036.
Which vegan tuna segment is largest?
In the by format split, Canned and pouch is the largest segment with 58.0% of 2026 revenue.
Who are the leading vegan tuna companies?
Global leaders include Nestle, Bumble Bee Foods, Unilever, Good Catch.
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