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Vegan Tuna Market Size, Share and Forecast 2026-2036

The global vegan tuna market is worth USD 124 mn in 2026 and is forecast to reach USD 386 mn by 2036, growing at a 12.0% CAGR. United States is the largest country market and Canned and pouch is the largest by format segment.

USD 124 mnMarket size 2026
USD 386 mnForecast 2036
12.0%CAGR 2026-2036
United StatesLargest country

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5 segmentation views25 countries2026 to 2036 yearly forecast

Market overview

The global vegan tuna market is worth USD 124 mn in 2026 and is forecast to reach USD 386 mn by 2036, growing at a 12.0% CAGR. United States is the largest country market and Canned and pouch is the largest by format segment.

ScopePlant-based tuna alternatives made from soy, pea, jackfruit, wheat and algae, sold in cans, pouches and chilled packs for sandwiches, salads and sushi.
IndustryFood and Beverage
Value 2025USD 110 mn
Value 2026USD 124 mn
Value 2036USD 386 mn
CAGR 2026-203612.0%
Volume 202610,682 tonnes
Volume 203631,561 tonnes
Average price 2026USD 11,640 per tonne
Report priceStarts from USD 1,999
PublishedNovember 2026

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Vegan Tuna market size and forecast, 2026-2036

Exhibit 1The global vegan tuna market is forecast to grow from USD 124 mn in 2026 to USD 386 mn by 2036, more than triplingGlobal market value in USD: 2025 base year, 2026 estimate and forecast to 2036. CAGR 2026 to 2036: 12.0%
Vegan Tuna market value, 2025 to 2036Market value by year. 2025: USD 110 mn; 2026: USD 124 mn; 2027: USD 139 mn; 2028: USD 156 mn; 2029: USD 175 mn; 2030: USD 196 mn; 2031: USD 219 mn; 2032: USD 245 mn; 2033: USD 275 mn; 2034: USD 308 mn; 2035: USD 345 mn; 2036: USD 386 mn. Compound annual growth rate 2026 to 2036: 12.0%.2025124 mn2026219 mn2031386 mn203612.0% CAGR

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

YearMarket value
2026USD 124 mn
2027USD 139 mn
2028USD 156 mn
2029USD 175 mn
2030USD 196 mn
2031USD 219 mn
2032USD 245 mn
2033USD 275 mn
2034USD 308 mn
2035USD 345 mn
2036USD 386 mn

Vegan Tuna market segmentation

By format

Exhibit 2Canned and pouch is the largest segment by format, with 58.0% of 2026 revenueEstimated share of 2026 global revenue, by format
Vegan Tuna market share by format, 2026Share of 2026 revenue by format. Canned and pouch: 58.0%; Chilled and frozen: 28.0%; Sushi and food service: 14.0%.Canned and pouch58.0%Chilled and frozen28.0%Sushi and food service14.0%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Canned and pouch58.0%47.7%USD 72 mn9.8%
Chilled and frozen28.0%35.9%USD 35 mn14.8%
Sushi and food service14.0%16.4%USD 17 mn13.8%

By ingredient

Exhibit 3Soy and pea protein adds the most revenue by ingredient, growing from USD 57 mn in 2026 to USD 179 mn by 2036Estimated revenue in USD by ingredient, 2026 and 2036 forecast
Vegan Tuna market by ingredient, 2026 and 2036Revenue by ingredient in 2026 and 2036. Soy and pea protein: USD 57 mn in 2026, USD 179 mn in 2036, change +214%; Jackfruit and vegetable: USD 27 mn in 2026, USD 72 mn in 2036, change +162%; Algae and seaweed blends: USD 17 mn in 2026, USD 71 mn in 2036, change +308%; Wheat-based: USD 22 mn in 2026, USD 64 mn in 2036, change +187%.20262036 forecastChangeSoy and pea protein+214%57 mn179 mnJackfruit and vegetable+162%27 mn72 mnAlgae and seaweed blends+308%17 mn71 mnWheat-based+187%22 mn64 mn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Soy and pea protein46.0%46.4%USD 57 mn12.1%
Jackfruit and vegetable22.0%18.5%USD 27 mn10.1%
Algae and seaweed blends14.0%18.4%USD 17 mn15.1%
Wheat-based18.0%16.6%USD 22 mn11.1%

By channel

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Retail62.0%59.0%USD 77 mn11.4%
Foodservice24.0%25.0%USD 30 mn12.5%
Online14.0%16.0%USD 17 mn13.5%

By style

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Plain and natural38.0%35.0%USD 47 mn11.1%
Mediterranean and seasoned28.0%29.0%USD 35 mn12.4%
Spicy and Asian-style20.0%22.0%USD 25 mn13.1%
Sushi-grade14.0%14.0%USD 17 mn12.0%

By price tier

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Value28.0%27.0%USD 35 mn11.6%
Mainstream44.0%42.0%USD 55 mn11.5%
Premium28.0%31.0%USD 35 mn13.2%

Top 25 countries for vegan tuna by revenue

Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 90.0% of 2026 revenue and the 25 countries below together hold 98.2%.

Exhibit 4United States is the largest country market at USD 42 mn in 2026, and the three largest countries hold 55.0% of global revenueEstimated 2026 revenue in USD and share of the global market, ten largest countries
Vegan Tuna market, ten largest countries in 2026Ten largest countries by 2026 revenue. United States: USD 42 mn, 34.0%; United Kingdom: USD 15 mn, 12.0%; Germany: USD 11 mn, 9.0%; Japan: USD 8.7 mn, 7.0%; France: USD 7.5 mn, 6.0%; Netherlands: USD 6.2 mn, 5.0%; Australia: USD 6.2 mn, 5.0%; Canada: USD 5.6 mn, 4.5%; China: USD 5.0 mn, 4.0%; Spain: USD 4.3 mn, 3.5%.United States42 mn 34.0%United Kingdom15 mn 12.0%Germany11 mn 9.0%Japan8.7 mn 7.0%France7.5 mn 6.0%Netherlands6.2 mn 5.0%Australia6.2 mn 5.0%Canada5.6 mn 4.5%China5.0 mn 4.0%Spain4.3 mn 3.5%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

#CountryValue 2026Share 2026Value 2036CAGR 2026-36
1United StatesUSD 42 mn34.0%USD 119 mn10.9%
2United KingdomUSD 15 mn12.0%USD 48 mn12.4%
3GermanyUSD 11 mn9.0%USD 38 mn13.0%
4JapanUSD 8.7 mn7.0%USD 27 mn11.8%
5FranceUSD 7.5 mn6.0%USD 24 mn12.4%
6NetherlandsUSD 6.2 mn5.0%USD 22 mn13.5%
7AustraliaUSD 6.2 mn5.0%USD 19 mn12.0%
8CanadaUSD 5.6 mn4.5%USD 17 mn12.0%
9ChinaUSD 5.0 mn4.0%USD 20 mn15.0%
10SpainUSD 4.3 mn3.5%USD 14 mn12.3%
11ItalyUSD 1.2 mn0.9%USD 3.4 mn11.3%
12SwedenUSD 0.91 mn0.7%USD 2.7 mn11.4%
13DenmarkUSD 0.82 mn0.7%USD 2.4 mn11.3%
14BelgiumUSD 0.82 mn0.7%USD 2.4 mn11.3%
15SwitzerlandUSD 0.75 mn0.6%USD 2.2 mn11.2%
16AustriaUSD 0.66 mn0.5%USD 1.9 mn11.3%
17NorwayUSD 0.66 mn0.5%USD 1.9 mn11.3%
18SingaporeUSD 0.66 mn0.5%USD 2.2 mn12.6%
19South KoreaUSD 0.66 mn0.5%USD 2.4 mn13.8%
20IrelandUSD 0.58 mn0.5%USD 1.7 mn11.3%
21PolandUSD 0.58 mn0.5%USD 1.9 mn12.5%
22BrazilUSD 0.50 mn0.4%USD 1.8 mn13.6%
23IsraelUSD 0.50 mn0.4%USD 1.6 mn12.6%
24TaiwanUSD 0.50 mn0.4%USD 1.6 mn12.6%
25New ZealandUSD 0.41 mn0.3%USD 1.2 mn11.3%
Rest of worldUSD 2.3 mn1.8%USD 7.0 mn11.9%
Exhibit 5United States and United Kingdom account for 42% of the USD 262 mn the market is forecast to add by 2036Forecast revenue added between 2026 and 2036 by country, in USD
Vegan Tuna market, where the growth to 2036 comes fromRevenue added between 2026 and 2036. Market value 2026: USD 124 mn. United States: +USD 77 mn; United Kingdom: +USD 33 mn; Germany: +USD 27 mn; Japan: +USD 18 mn; France: +USD 16 mn; 20 other countries: +USD 86 mn; Rest of world: +USD 4.8 mn. Market value 2036: USD 386 mn.Market value 2026124 mnUnited States+77 mnUnited Kingdom+33 mnGermany+27 mnJapan+18 mnFrance+16 mn20 other countries+86 mnRest of world+4.8 mnMarket value 2036386 mn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

Competitive landscape

Group 1: Global leaders

  • Nestle
  • Bumble Bee Foods
  • Unilever
  • Good Catch

Group 2: Regional and specialist players

  • Sophie's Kitchen
  • Loma Linda
  • Vegetarian Butcher
  • LikeMeat
  • Schouten Europe

Group 3: Emerging and niche players

  • Current Foods
  • Fysh Foods
  • Plantish

Research methodology

Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the vegan tuna market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.

The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 12.0% is calculated from the resulting values.

The market is divided by format, by ingredient, by channel, by style, by price tier. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.

Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.

Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.

Read the full research methodology

Frequently asked questions

How big is the vegan tuna market?

The global vegan tuna market is estimated at USD 110 mn in 2025 and USD 124 mn in 2026.

How fast will the vegan tuna market grow?

It is forecast to reach USD 386 mn by 2036, a compound annual growth rate of 12.0% from 2026, an increase of USD 262 mn.

Which country is the largest market for vegan tuna?

United States is the largest market by revenue at USD 42 mn in 2026, 34.0% of the global total. The three largest countries together hold 55.0%.

Which country is growing fastest?

Among the ten largest markets, China is growing fastest at 15.0% a year from 2026 to 2036.

Which vegan tuna segment is largest?

In the by format split, Canned and pouch is the largest segment with 58.0% of 2026 revenue.

Who are the leading vegan tuna companies?

Global leaders include Nestle, Bumble Bee Foods, Unilever, Good Catch.

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