Market overview
The global travel intermediaries business market is worth USD 225 bn in 2026 and is forecast to reach USD 422 bn by 2036, growing at a 6.5% CAGR. United States is the largest country market and Online travel agencies is the largest by provider segment.
| Scope | Revenue earned by online travel agencies, offline travel agents, tour operators and corporate travel managers from selling flights, hotels, packages and activities to travellers. |
|---|---|
| Industry | Travel and Tourism |
| Value 2025 | USD 210 bn |
| Value 2026 | USD 225 bn |
| Value 2036 | USD 422 bn |
| CAGR 2026-2036 | 6.5% |
| Volume 2026 | 1,993 million bookings |
| Volume 2036 | 3,069 million bookings |
| Average price 2026 | USD 113 per booking |
| Report price | Starts from USD 1,999 |
| Published | November 2026 |
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Travel Intermediaries Business market size and forecast, 2026-2036
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Year | Market value |
|---|---|
| 2026 | USD 225 bn |
| 2027 | USD 239 bn |
| 2028 | USD 255 bn |
| 2029 | USD 271 bn |
| 2030 | USD 289 bn |
| 2031 | USD 308 bn |
| 2032 | USD 328 bn |
| 2033 | USD 349 bn |
| 2034 | USD 372 bn |
| 2035 | USD 396 bn |
| 2036 | USD 422 bn |
Travel Intermediaries Business market segmentation
By provider
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Online travel agencies | 46.0% | 53.6% | USD 103 bn | 8.1% |
| Traditional travel agencies | 16.0% | 10.0% | USD 36.0 bn | 1.6% |
| Tour operators | 28.0% | 25.8% | USD 62.9 bn | 5.6% |
| Corporate travel management | 10.0% | 10.6% | USD 22.5 bn | 7.1% |
By product
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Accommodation | 40.0% | 44.4% | USD 89.9 bn | 7.6% |
| Air travel | 24.0% | 20.1% | USD 53.9 bn | 4.6% |
| Packages | 22.0% | 18.4% | USD 49.4 bn | 4.6% |
| Activities, transport and other | 14.0% | 17.0% | USD 31.5 bn | 8.6% |
By booking method
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Online and app | 52.0% | 61.0% | USD 117 bn | 8.2% |
| Phone | 14.0% | 10.0% | USD 31.5 bn | 3.0% |
| In person | 22.0% | 16.0% | USD 49.4 bn | 3.2% |
| Corporate booking tool | 12.0% | 13.0% | USD 27.0 bn | 7.4% |
By customer segment
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Leisure travellers | 62.0% | 61.0% | USD 139 bn | 6.3% |
| Business travellers | 28.0% | 27.0% | USD 62.9 bn | 6.1% |
| Groups and MICE | 10.0% | 12.0% | USD 22.5 bn | 8.5% |
By trip type
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Domestic trips | 40.0% | 38.0% | USD 89.9 bn | 6.0% |
| Short-haul international trips | 32.0% | 32.0% | USD 71.9 bn | 6.5% |
| Long-haul trips | 28.0% | 30.0% | USD 62.9 bn | 7.2% |
Top 25 countries for travel intermediaries business by revenue
Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 71.5% of 2026 revenue and the 25 countries below together hold 93.2%.
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| # | Country | Value 2026 | Share 2026 | Value 2036 | CAGR 2026-36 |
|---|---|---|---|---|---|
| 1 | United States | USD 53.9 bn | 24.0% | USD 96.6 bn | 6.0% |
| 2 | China | USD 31.5 bn | 14.0% | USD 71.3 bn | 8.5% |
| 3 | United Kingdom | USD 13.5 bn | 6.0% | USD 21.9 bn | 5.0% |
| 4 | Germany | USD 13.5 bn | 6.0% | USD 21.9 bn | 5.0% |
| 5 | Japan | USD 10.1 bn | 4.5% | USD 15.6 bn | 4.4% |
| 6 | France | USD 9.0 bn | 4.0% | USD 14.8 bn | 5.1% |
| 7 | India | USD 9.0 bn | 4.0% | USD 24.5 bn | 10.5% |
| 8 | Spain | USD 6.7 bn | 3.0% | USD 11.4 bn | 5.4% |
| 9 | Italy | USD 6.7 bn | 3.0% | USD 11.4 bn | 5.4% |
| 10 | Australia | USD 6.7 bn | 3.0% | USD 12.2 bn | 6.1% |
| 11 | Canada | USD 6.1 bn | 2.7% | USD 11.3 bn | 6.3% |
| 12 | Brazil | USD 5.5 bn | 2.5% | USD 10.2 bn | 6.4% |
| 13 | South Korea | USD 5.0 bn | 2.2% | USD 9.2 bn | 6.3% |
| 14 | Netherlands | USD 4.5 bn | 2.0% | USD 7.7 bn | 5.6% |
| 15 | Mexico | USD 4.0 bn | 1.8% | USD 8.0 bn | 7.1% |
| 16 | Turkey | USD 3.6 bn | 1.6% | USD 7.2 bn | 7.1% |
| 17 | Russia | USD 3.3 bn | 1.4% | USD 6.0 bn | 6.3% |
| 18 | United Arab Emirates | USD 2.9 bn | 1.3% | USD 5.8 bn | 7.1% |
| 19 | Thailand | USD 2.6 bn | 1.2% | USD 5.2 bn | 7.1% |
| 20 | Singapore | USD 2.4 bn | 1.1% | USD 4.4 bn | 6.3% |
| 21 | Switzerland | USD 2.1 bn | 0.9% | USD 3.7 bn | 5.6% |
| 22 | Poland | USD 1.9 bn | 0.9% | USD 3.6 bn | 6.4% |
| 23 | Indonesia | USD 1.7 bn | 0.8% | USD 3.4 bn | 7.0% |
| 24 | Saudi Arabia | USD 1.6 bn | 0.7% | USD 3.1 bn | 7.1% |
| 25 | Sweden | USD 1.4 bn | 0.6% | USD 2.4 bn | 5.6% |
| Rest of world | USD 15.4 bn | 6.8% | USD 28.9 bn | 6.5% |
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
Competitive landscape
Group 1: Global leaders
- Booking Holdings
- Expedia Group
- Trip.com Group
- Tongcheng Travel
- Fliggy
Group 2: Regional and specialist players
- TUI Group
- American Express Global Business Travel
- BCD Travel
- Flight Centre
- JTB Corporation
- Travel Leaders Group
- Corporate Travel Management
- Hays Travel
- Hotelplan Group
Group 3: Emerging and niche players
- MakeMyTrip
- Despegar
- Webjet
- Traveloka
- Ixigo
- EaseMyTrip
- lastminute.com
- Yatra Online
Research methodology
Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the travel intermediaries business market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.
The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 6.5% is calculated from the resulting values.
The market is divided by provider, by product, by booking method, by customer segment, by trip type. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.
Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.
Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.
Frequently asked questions
How big is the travel intermediaries business market?
The global travel intermediaries business market is estimated at USD 210 bn in 2025 and USD 225 bn in 2026.
How fast will the travel intermediaries business market grow?
It is forecast to reach USD 422 bn by 2036, a compound annual growth rate of 6.5% from 2026, an increase of USD 197 bn.
Which country is the largest market for travel intermediaries business?
United States is the largest market by revenue at USD 53.9 bn in 2026, 24.0% of the global total. The three largest countries together hold 44.0%.
Which country is growing fastest?
Among the ten largest markets, India is growing fastest at 10.5% a year from 2026 to 2036.
Which travel intermediaries business segment is largest?
In the by provider split, Online travel agencies is the largest segment with 46.0% of 2026 revenue.
Who are the leading travel intermediaries business companies?
Global leaders include Booking Holdings, Expedia Group, Trip.com Group, Tongcheng Travel.
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