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Travel Intermediaries Business Market Size, Share and Forecast 2026-2036

The global travel intermediaries business market is worth USD 225 bn in 2026 and is forecast to reach USD 422 bn by 2036, growing at a 6.5% CAGR. United States is the largest country market and Online travel agencies is the largest by provider segment.

USD 225 bnMarket size 2026
USD 422 bnForecast 2036
6.5%CAGR 2026-2036
United StatesLargest country

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5 segmentation views25 countries2026 to 2036 yearly forecast

Market overview

The global travel intermediaries business market is worth USD 225 bn in 2026 and is forecast to reach USD 422 bn by 2036, growing at a 6.5% CAGR. United States is the largest country market and Online travel agencies is the largest by provider segment.

ScopeRevenue earned by online travel agencies, offline travel agents, tour operators and corporate travel managers from selling flights, hotels, packages and activities to travellers.
IndustryTravel and Tourism
Value 2025USD 210 bn
Value 2026USD 225 bn
Value 2036USD 422 bn
CAGR 2026-20366.5%
Volume 20261,993 million bookings
Volume 20363,069 million bookings
Average price 2026USD 113 per booking
Report priceStarts from USD 1,999
PublishedNovember 2026

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Travel Intermediaries Business market size and forecast, 2026-2036

Exhibit 1The global travel intermediaries business market is forecast to grow from USD 225 bn in 2026 to USD 422 bn by 2036, a rise of 88%Global market value in USD: 2025 base year, 2026 estimate and forecast to 2036. CAGR 2026 to 2036: 6.5%
Travel Intermediaries Business market value, 2025 to 2036Market value by year. 2025: USD 210 bn; 2026: USD 225 bn; 2027: USD 239 bn; 2028: USD 255 bn; 2029: USD 271 bn; 2030: USD 289 bn; 2031: USD 308 bn; 2032: USD 328 bn; 2033: USD 349 bn; 2034: USD 372 bn; 2035: USD 396 bn; 2036: USD 422 bn. Compound annual growth rate 2026 to 2036: 6.5%.2025225 bn2026308 bn2031422 bn20366.5% CAGR

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

YearMarket value
2026USD 225 bn
2027USD 239 bn
2028USD 255 bn
2029USD 271 bn
2030USD 289 bn
2031USD 308 bn
2032USD 328 bn
2033USD 349 bn
2034USD 372 bn
2035USD 396 bn
2036USD 422 bn

Travel Intermediaries Business market segmentation

By provider

Exhibit 2Online travel agencies is the largest segment by provider, with 46.0% of 2026 revenueEstimated share of 2026 global revenue, by provider
Travel Intermediaries Business market share by provider, 2026Share of 2026 revenue by provider. Online travel agencies: 46.0%; Tour operators: 28.0%; Traditional travel agencies: 16.0%; Corporate travel management: 10.0%.Online travel agencies46.0%Tour operators28.0%Traditional travel agencies16.0%Corporate travel management10.0%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Online travel agencies46.0%53.6%USD 103 bn8.1%
Traditional travel agencies16.0%10.0%USD 36.0 bn1.6%
Tour operators28.0%25.8%USD 62.9 bn5.6%
Corporate travel management10.0%10.6%USD 22.5 bn7.1%

By product

Exhibit 3Accommodation adds the most revenue by product, growing from USD 89.9 bn in 2026 to USD 187 bn by 2036Estimated revenue in USD by product, 2026 and 2036 forecast
Travel Intermediaries Business market by product, 2026 and 2036Revenue by product in 2026 and 2036. Accommodation: USD 89.9 bn in 2026, USD 187 bn in 2036, change +108%; Air travel: USD 53.9 bn in 2026, USD 84.8 bn in 2036, change +57%; Packages: USD 49.4 bn in 2026, USD 77.7 bn in 2036, change +57%; Activities, transport and other: USD 31.5 bn in 2026, USD 71.9 bn in 2036, change +129%.20262036 forecastChangeAccommodation+108%89.9 bn187 bnAir travel+57%53.9 bn84.8 bnPackages+57%49.4 bn77.7 bnActivities, transport and other+129%31.5 bn71.9 bn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Accommodation40.0%44.4%USD 89.9 bn7.6%
Air travel24.0%20.1%USD 53.9 bn4.6%
Packages22.0%18.4%USD 49.4 bn4.6%
Activities, transport and other14.0%17.0%USD 31.5 bn8.6%

By booking method

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Online and app52.0%61.0%USD 117 bn8.2%
Phone14.0%10.0%USD 31.5 bn3.0%
In person22.0%16.0%USD 49.4 bn3.2%
Corporate booking tool12.0%13.0%USD 27.0 bn7.4%

By customer segment

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Leisure travellers62.0%61.0%USD 139 bn6.3%
Business travellers28.0%27.0%USD 62.9 bn6.1%
Groups and MICE10.0%12.0%USD 22.5 bn8.5%

By trip type

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Domestic trips40.0%38.0%USD 89.9 bn6.0%
Short-haul international trips32.0%32.0%USD 71.9 bn6.5%
Long-haul trips28.0%30.0%USD 62.9 bn7.2%

Top 25 countries for travel intermediaries business by revenue

Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 71.5% of 2026 revenue and the 25 countries below together hold 93.2%.

Exhibit 4United States is the largest country market at USD 53.9 bn in 2026, and the three largest countries hold 44.0% of global revenueEstimated 2026 revenue in USD and share of the global market, ten largest countries
Travel Intermediaries Business market, ten largest countries in 2026Ten largest countries by 2026 revenue. United States: USD 53.9 bn, 24.0%; China: USD 31.5 bn, 14.0%; United Kingdom: USD 13.5 bn, 6.0%; Germany: USD 13.5 bn, 6.0%; Japan: USD 10.1 bn, 4.5%; France: USD 9.0 bn, 4.0%; India: USD 9.0 bn, 4.0%; Spain: USD 6.7 bn, 3.0%; Italy: USD 6.7 bn, 3.0%; Australia: USD 6.7 bn, 3.0%.United States53.9 bn 24.0%China31.5 bn 14.0%United Kingdom13.5 bn 6.0%Germany13.5 bn 6.0%Japan10.1 bn 4.5%France9.0 bn 4.0%India9.0 bn 4.0%Spain6.7 bn 3.0%Italy6.7 bn 3.0%Australia6.7 bn 3.0%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

#CountryValue 2026Share 2026Value 2036CAGR 2026-36
1United StatesUSD 53.9 bn24.0%USD 96.6 bn6.0%
2ChinaUSD 31.5 bn14.0%USD 71.3 bn8.5%
3United KingdomUSD 13.5 bn6.0%USD 21.9 bn5.0%
4GermanyUSD 13.5 bn6.0%USD 21.9 bn5.0%
5JapanUSD 10.1 bn4.5%USD 15.6 bn4.4%
6FranceUSD 9.0 bn4.0%USD 14.8 bn5.1%
7IndiaUSD 9.0 bn4.0%USD 24.5 bn10.5%
8SpainUSD 6.7 bn3.0%USD 11.4 bn5.4%
9ItalyUSD 6.7 bn3.0%USD 11.4 bn5.4%
10AustraliaUSD 6.7 bn3.0%USD 12.2 bn6.1%
11CanadaUSD 6.1 bn2.7%USD 11.3 bn6.3%
12BrazilUSD 5.5 bn2.5%USD 10.2 bn6.4%
13South KoreaUSD 5.0 bn2.2%USD 9.2 bn6.3%
14NetherlandsUSD 4.5 bn2.0%USD 7.7 bn5.6%
15MexicoUSD 4.0 bn1.8%USD 8.0 bn7.1%
16TurkeyUSD 3.6 bn1.6%USD 7.2 bn7.1%
17RussiaUSD 3.3 bn1.4%USD 6.0 bn6.3%
18United Arab EmiratesUSD 2.9 bn1.3%USD 5.8 bn7.1%
19ThailandUSD 2.6 bn1.2%USD 5.2 bn7.1%
20SingaporeUSD 2.4 bn1.1%USD 4.4 bn6.3%
21SwitzerlandUSD 2.1 bn0.9%USD 3.7 bn5.6%
22PolandUSD 1.9 bn0.9%USD 3.6 bn6.4%
23IndonesiaUSD 1.7 bn0.8%USD 3.4 bn7.0%
24Saudi ArabiaUSD 1.6 bn0.7%USD 3.1 bn7.1%
25SwedenUSD 1.4 bn0.6%USD 2.4 bn5.6%
Rest of worldUSD 15.4 bn6.8%USD 28.9 bn6.5%
Exhibit 5United States and China account for 42% of the USD 197 bn the market is forecast to add by 2036Forecast revenue added between 2026 and 2036 by country, in USD
Travel Intermediaries Business market, where the growth to 2036 comes fromRevenue added between 2026 and 2036. Market value 2026: USD 225 bn. United States: +USD 42.7 bn; China: +USD 39.8 bn; India: +USD 15.5 bn; United Kingdom: +USD 8.5 bn; Germany: +USD 8.5 bn; 20 other countries: +USD 68.7 bn; Rest of world: +USD 13.5 bn. Market value 2036: USD 422 bn.Market value 2026225 bnUnited States+42.7 bnChina+39.8 bnIndia+15.5 bnUnited Kingdom+8.5 bnGermany+8.5 bn20 other countries+68.7 bnRest of world+13.5 bnMarket value 2036422 bn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

Competitive landscape

Group 1: Global leaders

  • Booking Holdings
  • Expedia Group
  • Trip.com Group
  • Tongcheng Travel
  • Fliggy

Group 2: Regional and specialist players

  • TUI Group
  • American Express Global Business Travel
  • BCD Travel
  • Flight Centre
  • JTB Corporation
  • Travel Leaders Group
  • Corporate Travel Management
  • Hays Travel
  • Hotelplan Group

Group 3: Emerging and niche players

  • MakeMyTrip
  • Despegar
  • Webjet
  • Traveloka
  • Ixigo
  • EaseMyTrip
  • lastminute.com
  • Yatra Online

Research methodology

Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the travel intermediaries business market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.

The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 6.5% is calculated from the resulting values.

The market is divided by provider, by product, by booking method, by customer segment, by trip type. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.

Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.

Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.

Read the full research methodology

Frequently asked questions

How big is the travel intermediaries business market?

The global travel intermediaries business market is estimated at USD 210 bn in 2025 and USD 225 bn in 2026.

How fast will the travel intermediaries business market grow?

It is forecast to reach USD 422 bn by 2036, a compound annual growth rate of 6.5% from 2026, an increase of USD 197 bn.

Which country is the largest market for travel intermediaries business?

United States is the largest market by revenue at USD 53.9 bn in 2026, 24.0% of the global total. The three largest countries together hold 44.0%.

Which country is growing fastest?

Among the ten largest markets, India is growing fastest at 10.5% a year from 2026 to 2036.

Which travel intermediaries business segment is largest?

In the by provider split, Online travel agencies is the largest segment with 46.0% of 2026 revenue.

Who are the leading travel intermediaries business companies?

Global leaders include Booking Holdings, Expedia Group, Trip.com Group, Tongcheng Travel.

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