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Stevia Market Size, Share and Forecast 2026-2036

The global stevia market is worth USD 1.4 bn in 2026 and is forecast to reach USD 3.0 bn by 2036, growing at a 8.0% CAGR. United States is the largest country market and Reb A is the largest by type segment.

USD 1.4 bnMarket size 2026
USD 3.0 bnForecast 2036
8.0%CAGR 2026-2036
United StatesLargest country

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5 segmentation views25 countries2026 to 2036 yearly forecast

Market overview

The global stevia market is worth USD 1.4 bn in 2026 and is forecast to reach USD 3.0 bn by 2036, growing at a 8.0% CAGR. United States is the largest country market and Reb A is the largest by type segment.

ScopeStevia leaf extracts (steviol glycosides, including rebaudioside A, M and D) and stevia-based blends sold as ingredients and tabletop sweeteners.
IndustryFood and Beverage
Value 2025USD 1.3 bn
Value 2026USD 1.4 bn
Value 2036USD 3.0 bn
CAGR 2026-20368.0%
Volume 202610,209 tonnes
Volume 203620,968 tonnes
Average price 2026USD 137,500 per tonne
Report priceStarts from USD 1,999
PublishedNovember 2026

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Stevia market size and forecast, 2026-2036

Exhibit 1The global stevia market is forecast to grow from USD 1.4 bn in 2026 to USD 3.0 bn by 2036, more than doublingGlobal market value in USD: 2025 base year, 2026 estimate and forecast to 2036. CAGR 2026 to 2036: 8.0%
Stevia market value, 2025 to 2036Market value by year. 2025: USD 1.3 bn; 2026: USD 1.4 bn; 2027: USD 1.5 bn; 2028: USD 1.6 bn; 2029: USD 1.8 bn; 2030: USD 1.9 bn; 2031: USD 2.1 bn; 2032: USD 2.2 bn; 2033: USD 2.4 bn; 2034: USD 2.6 bn; 2035: USD 2.8 bn; 2036: USD 3.0 bn. Compound annual growth rate 2026 to 2036: 8.0%.20251.4 bn20262.1 bn20313.0 bn20368.0% CAGR

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

YearMarket value
2026USD 1.4 bn
2027USD 1.5 bn
2028USD 1.6 bn
2029USD 1.8 bn
2030USD 1.9 bn
2031USD 2.1 bn
2032USD 2.2 bn
2033USD 2.4 bn
2034USD 2.6 bn
2035USD 2.8 bn
2036USD 3.0 bn

Stevia market segmentation

By type

Exhibit 2Reb A is the largest segment by type, with 45.0% of 2026 revenueEstimated share of 2026 global revenue, by type
Stevia market share by type, 2026Share of 2026 revenue by type. Reb A: 45.0%; Stevia leaf powder and other blends: 33.0%; Reb M and Reb D (high purity): 22.0%.Reb A45.0%Stevia leaf powder and other blends33.0%Reb M and Reb D (high purity)22.0%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Reb A45.0%37.1%USD 632 mn5.9%
Reb M and Reb D (high purity)22.0%34.4%USD 309 mn12.9%
Stevia leaf powder and other blends33.0%28.5%USD 463 mn6.4%

By end use

Exhibit 3Beverages adds the most revenue by end use, growing from USD 772 mn in 2026 to USD 1.8 bn by 2036Estimated revenue in USD by end use, 2026 and 2036 forecast
Stevia market by end use, 2026 and 2036Revenue by end use in 2026 and 2036. Beverages: USD 772 mn in 2026, USD 1.8 bn in 2036, change +130%; Food and bakery: USD 281 mn in 2026, USD 562 mn in 2036, change +100%; Tabletop: USD 211 mn in 2026, USD 384 mn in 2036, change +82%; Dairy and confectionery: USD 140 mn in 2026, USD 308 mn in 2036, change +120%.20262036 forecastChangeBeverages+130%772 mn1.8 bnFood and bakery+100%281 mn562 mnTabletop+82%211 mn384 mnDairy and confectionery+120%140 mn308 mn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Beverages55.0%58.6%USD 772 mn8.7%
Food and bakery20.0%18.5%USD 281 mn7.2%
Tabletop15.0%12.7%USD 211 mn6.2%
Dairy and confectionery10.0%10.2%USD 140 mn8.2%

By form

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Powder52.0%49.0%USD 730 mn7.4%
Liquid22.0%23.0%USD 309 mn8.5%
Granules and tablets14.0%14.0%USD 197 mn8.0%
Crystals and sachets12.0%14.0%USD 168 mn9.7%

By blend

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Pure stevia extract34.0%31.6%USD 477 mn7.2%
Stevia with erythritol30.0%31.7%USD 421 mn8.6%
Stevia with sugar or other sweeteners24.0%23.8%USD 337 mn7.9%
Stevia with fibres and prebiotics12.0%12.9%USD 168 mn8.8%

By nature

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Conventional88.0%83.1%USD 1.2 bn7.4%
Organic10.0%13.9%USD 140 mn11.6%
Certified non-GMO2.0%3.0%USD 28 mn12.5%

Top 25 countries for stevia by revenue

Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 81.5% of 2026 revenue and the 25 countries below together hold 93.2%.

Exhibit 4United States is the largest country market at USD 379 mn in 2026, and the three largest countries hold 50.0% of global revenueEstimated 2026 revenue in USD and share of the global market, ten largest countries
Stevia market, ten largest countries in 2026Ten largest countries by 2026 revenue. United States: USD 379 mn, 27.0%; China: USD 197 mn, 14.0%; Japan: USD 126 mn, 9.0%; Mexico: USD 98 mn, 7.0%; Brazil: USD 84 mn, 6.0%; Germany: USD 70 mn, 5.0%; United Kingdom: USD 56 mn, 4.0%; Indonesia: USD 49 mn, 3.5%; India: USD 42 mn, 3.0%; Argentina: USD 42 mn, 3.0%.United States379 mn 27.0%China197 mn 14.0%Japan126 mn 9.0%Mexico98 mn 7.0%Brazil84 mn 6.0%Germany70 mn 5.0%United Kingdom56 mn 4.0%Indonesia49 mn 3.5%India42 mn 3.0%Argentina42 mn 3.0%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

#CountryValue 2026Share 2026Value 2036CAGR 2026-36
1United StatesUSD 379 mn27.0%USD 779 mn7.5%
2ChinaUSD 197 mn14.0%USD 464 mn9.0%
3JapanUSD 126 mn9.0%USD 224 mn5.9%
4MexicoUSD 98 mn7.0%USD 230 mn8.9%
5BrazilUSD 84 mn6.0%USD 191 mn8.5%
6GermanyUSD 70 mn5.0%USD 136 mn6.9%
7United KingdomUSD 56 mn4.0%USD 115 mn7.5%
8IndonesiaUSD 49 mn3.5%USD 121 mn9.4%
9IndiaUSD 42 mn3.0%USD 118 mn10.9%
10ArgentinaUSD 42 mn3.0%USD 91 mn8.0%
11CanadaUSD 18 mn1.3%USD 37 mn7.2%
12FranceUSD 16 mn1.1%USD 32 mn7.2%
13ItalyUSD 13 mn0.9%USD 26 mn7.3%
14SpainUSD 13 mn0.9%USD 26 mn7.3%
15AustraliaUSD 12 mn0.8%USD 24 mn7.2%
16South KoreaUSD 12 mn0.8%USD 27 mn8.5%
17MalaysiaUSD 11 mn0.8%USD 24 mn8.4%
18PhilippinesUSD 11 mn0.8%USD 26 mn9.5%
19ThailandUSD 11 mn0.8%USD 24 mn8.4%
20NetherlandsUSD 11 mn0.8%USD 21 mn7.3%
21ColombiaUSD 9.1 mn0.7%USD 21 mn8.5%
22ChileUSD 7.9 mn0.6%USD 18 mn8.4%
23TurkeyUSD 7.9 mn0.6%USD 18 mn8.4%
24PeruUSD 6.6 mn0.5%USD 15 mn8.4%
25South AfricaUSD 6.6 mn0.5%USD 15 mn8.4%
Rest of worldUSD 96 mn6.8%USD 209 mn8.1%
Exhibit 5United States and China account for 41% of the USD 1.6 bn the market is forecast to add by 2036Forecast revenue added between 2026 and 2036 by country, in USD
Stevia market, where the growth to 2036 comes fromRevenue added between 2026 and 2036. Market value 2026: USD 1.4 bn. United States: +USD 400 mn; China: +USD 267 mn; Mexico: +USD 132 mn; Brazil: +USD 107 mn; Japan: +USD 98 mn; 20 other countries: +USD 510 mn; Rest of world: +USD 113 mn. Market value 2036: USD 3.0 bn.Market value 20261.4 bnUnited States+400 mnChina+267 mnMexico+132 mnBrazil+107 mnJapan+98 mn20 other countries+510 mnRest of world+113 mnMarket value 20363.0 bn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

Competitive landscape

Group 1: Global leaders

  • Cargill
  • Ingredion
  • Tate & Lyle
  • Sweegen
  • Archer-Daniels-Midland
  • PureCircle

Group 2: Regional and specialist players

  • Layn Natural Ingredients
  • Sunwin Stevia
  • GLG Life Tech
  • Avansya
  • Sweet Green Fields
  • Zhucheng Haotian Pharm
  • Tianjin Jianfeng Natural Product
  • Morita Kagaku Kogyo
  • Wisdom Natural Brands

Group 3: Emerging and niche players

  • Steviva Brands
  • Heartland Food Products
  • NuNaturals
  • Pyure Brands
  • Stevita

Research methodology

Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the stevia market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.

The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 8.0% is calculated from the resulting values.

The market is divided by type, by end use, by form, by blend, by nature. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.

Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.

Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.

Read the full research methodology

Frequently asked questions

How big is the stevia market?

The global stevia market is estimated at USD 1.3 bn in 2025 and USD 1.4 bn in 2026.

How fast will the stevia market grow?

It is forecast to reach USD 3.0 bn by 2036, a compound annual growth rate of 8.0% from 2026, an increase of USD 1.6 bn.

Which country is the largest market for stevia?

United States is the largest market by revenue at USD 379 mn in 2026, 27.0% of the global total. The three largest countries together hold 50.0%.

Which country is growing fastest?

Among the ten largest markets, India is growing fastest at 10.9% a year from 2026 to 2036.

Which stevia segment is largest?

In the by type split, Reb A is the largest segment with 45.0% of 2026 revenue.

Who are the leading stevia companies?

Global leaders include Cargill, Ingredion, Tate & Lyle, Sweegen.

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