Market overview
The global proptech market is worth USD 31.4 bn in 2026 and is forecast to reach USD 97.4 bn by 2036, growing at a 12.0% CAGR. United States is the largest country market and Property and asset management software is the largest by solution segment.
| Scope | Property technology: software and online platforms for listing, managing, financing and transacting real estate, including property management, listing portals, brokerage tools, leasing, valuation and smart building services. |
|---|---|
| Industry | Technology |
| Value 2025 | USD 28.0 bn |
| Value 2026 | USD 31.4 bn |
| Value 2036 | USD 97.4 bn |
| CAGR 2026-2036 | 12.0% |
| Volume 2026 | 8.87 million subscriptions |
| Volume 2036 | 24.9 million subscriptions |
| Average price 2026 | USD 3,535 per subscription |
| Report price | Starts from USD 1,999 |
| Published | November 2026 |
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PropTech market size and forecast, 2026-2036
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Year | Market value |
|---|---|
| 2026 | USD 31.4 bn |
| 2027 | USD 35.1 bn |
| 2028 | USD 39.3 bn |
| 2029 | USD 44.1 bn |
| 2030 | USD 49.3 bn |
| 2031 | USD 55.3 bn |
| 2032 | USD 61.9 bn |
| 2033 | USD 69.3 bn |
| 2034 | USD 77.6 bn |
| 2035 | USD 87.0 bn |
| 2036 | USD 97.4 bn |
PropTech market segmentation
By solution
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Property and asset management software | 34.0% | 33.4% | USD 10.7 bn | 11.8% |
| Listing portals and marketplaces | 30.0% | 24.6% | USD 9.4 bn | 9.8% |
| Brokerage and transaction tools | 16.0% | 15.7% | USD 5.0 bn | 11.8% |
| Smart building and tenant experience | 12.0% | 16.8% | USD 3.8 bn | 15.8% |
| Valuation and data analytics | 8.0% | 9.4% | USD 2.5 bn | 13.8% |
By property type
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Residential | 54.0% | 53.3% | USD 16.9 bn | 11.9% |
| Commercial | 32.0% | 31.6% | USD 10.0 bn | 11.9% |
| Industrial and mixed use | 14.0% | 15.1% | USD 4.4 bn | 12.8% |
By end user
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Property managers and owners | 40.0% | 40.4% | USD 12.5 bn | 12.1% |
| Real estate agents and brokers | 30.0% | 27.7% | USD 9.4 bn | 11.1% |
| Developers and investors | 18.0% | 19.9% | USD 5.6 bn | 13.1% |
| Buyers and renters | 12.0% | 12.1% | USD 3.8 bn | 12.1% |
By technology
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| AI and analytics | 20.0% | 28.0% | USD 6.3 bn | 15.8% |
| IoT and smart sensors | 18.0% | 18.0% | USD 5.6 bn | 12.0% |
| Blockchain and tokenisation | 6.0% | 6.0% | USD 1.9 bn | 12.0% |
| Cloud platforms and mobile apps | 36.0% | 30.0% | USD 11.3 bn | 10.0% |
| VR, AR and 3D tours | 20.0% | 18.0% | USD 6.3 bn | 10.8% |
By business model
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Subscription software | 40.0% | 42.0% | USD 12.5 bn | 12.6% |
| Transaction fees and commissions | 26.0% | 24.0% | USD 8.2 bn | 11.1% |
| Advertising and lead generation | 22.0% | 20.0% | USD 6.9 bn | 10.9% |
| Data licensing and services | 12.0% | 14.0% | USD 3.8 bn | 13.7% |
Top 25 countries for proptech by revenue
Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 88.0% of 2026 revenue and the 25 countries below together hold 97.8%.
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| # | Country | Value 2026 | Share 2026 | Value 2036 | CAGR 2026-36 |
|---|---|---|---|---|---|
| 1 | United States | USD 13.2 bn | 42.0% | USD 37.2 bn | 10.9% |
| 2 | China | USD 3.1 bn | 10.0% | USD 11.6 bn | 14.0% |
| 3 | United Kingdom | USD 2.8 bn | 9.0% | USD 8.7 bn | 11.9% |
| 4 | Australia | USD 1.9 bn | 6.0% | USD 5.8 bn | 12.0% |
| 5 | Germany | USD 1.6 bn | 5.0% | USD 4.9 bn | 12.0% |
| 6 | Japan | USD 1.3 bn | 4.0% | USD 3.2 bn | 9.9% |
| 7 | India | USD 1.3 bn | 4.0% | USD 6.5 bn | 17.9% |
| 8 | France | USD 941 mn | 3.0% | USD 2.9 bn | 12.0% |
| 9 | Canada | USD 941 mn | 3.0% | USD 2.9 bn | 12.0% |
| 10 | Singapore | USD 627 mn | 2.0% | USD 2.1 bn | 13.1% |
| 11 | Netherlands | USD 367 mn | 1.2% | USD 1.0 bn | 10.8% |
| 12 | Spain | USD 332 mn | 1.1% | USD 1.0 bn | 12.0% |
| 13 | Mexico | USD 304 mn | 1.0% | USD 1.0 bn | 13.0% |
| 14 | Italy | USD 276 mn | 0.9% | USD 769 mn | 10.8% |
| 15 | Turkey | USD 251 mn | 0.8% | USD 857 mn | 13.1% |
| 16 | Russia | USD 229 mn | 0.7% | USD 633 mn | 10.7% |
| 17 | Thailand | USD 207 mn | 0.7% | USD 701 mn | 13.0% |
| 18 | Vietnam | USD 188 mn | 0.6% | USD 643 mn | 13.1% |
| 19 | Philippines | USD 172 mn | 0.6% | USD 584 mn | 13.0% |
| 20 | Saudi Arabia | USD 157 mn | 0.5% | USD 536 mn | 13.1% |
| 21 | United Arab Emirates | USD 144 mn | 0.5% | USD 487 mn | 12.9% |
| 22 | Poland | USD 129 mn | 0.4% | USD 438 mn | 13.1% |
| 23 | Argentina | USD 119 mn | 0.4% | USD 370 mn | 12.0% |
| 24 | Colombia | USD 107 mn | 0.3% | USD 360 mn | 12.9% |
| 25 | Sweden | USD 97 mn | 0.3% | USD 273 mn | 10.9% |
| Rest of world | USD 684 mn | 2.2% | USD 1.8 bn | 9.9% |
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
Competitive landscape
Group 1: Global leaders
- CoStar Group
- Zillow
- Yardi Systems
- RealPage
- AppFolio
- MRI Software
- Compass
Group 2: Regional and specialist players
- Rightmove
- REA Group
- Entrata
- Redfin
- Matterport
- Opendoor
- KE Holdings
- Domain Holdings
- ImmoScout24
- idealista
Group 3: Emerging and niche players
- Juniper Square
- VTS
- SmartRent
- Hqo
- Cherre
- Zumper
- Rhino
- Reonomy
Research methodology
Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the proptech market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.
The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 12.0% is calculated from the resulting values.
The market is divided by solution, by property type, by end user, by technology, by business model. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.
Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.
Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.
Frequently asked questions
How big is the proptech market?
The global proptech market is estimated at USD 28.0 bn in 2025 and USD 31.4 bn in 2026.
How fast will the proptech market grow?
It is forecast to reach USD 97.4 bn by 2036, a compound annual growth rate of 12.0% from 2026, an increase of USD 66.0 bn.
Which country is the largest market for proptech?
United States is the largest market by revenue at USD 13.2 bn in 2026, 42.0% of the global total. The three largest countries together hold 61.0%.
Which country is growing fastest?
Among the ten largest markets, India is growing fastest at 17.9% a year from 2026 to 2036.
Which proptech segment is largest?
In the by solution split, Property and asset management software is the largest segment with 34.0% of 2026 revenue.
Who are the leading proptech companies?
Global leaders include CoStar Group, Zillow, Yardi Systems, RealPage.
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