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Plant-based Fish Market Size, Share and Forecast 2026-2036

The global plant-based fish market is worth USD 426 mn in 2026 and is forecast to reach USD 1.4 bn by 2036, growing at a 13.0% CAGR. United States is the largest country market and Fish fillets and fingers is the largest by product segment.

USD 426 mnMarket size 2026
USD 1.4 bnForecast 2036
13.0%CAGR 2026-2036
United StatesLargest country

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5 segmentation views25 countries2026 to 2036 yearly forecast

Market overview

The global plant-based fish market is worth USD 426 mn in 2026 and is forecast to reach USD 1.4 bn by 2036, growing at a 13.0% CAGR. United States is the largest country market and Fish fillets and fingers is the largest by product segment.

ScopePlant-based replacements for tuna, shrimp, salmon, fish fillets and fish fingers, made from soy, pea, konjac and other plant ingredients.
IndustryFood and Beverage
Value 2025USD 380 mn
Value 2026USD 426 mn
Value 2036USD 1.4 bn
CAGR 2026-203613.0%
Volume 202638,640 tonnes
Volume 2036131,166 tonnes
Average price 2026USD 11,010 per tonne
Report priceStarts from USD 1,999
PublishedNovember 2026

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Plant-based Fish market size and forecast, 2026-2036

Exhibit 1The global plant-based fish market is forecast to grow from USD 426 mn in 2026 to USD 1.4 bn by 2036, more than triplingGlobal market value in USD: 2025 base year, 2026 estimate and forecast to 2036. CAGR 2026 to 2036: 13.0%
Plant-based Fish market value, 2025 to 2036Market value by year. 2025: USD 380 mn; 2026: USD 426 mn; 2027: USD 481 mn; 2028: USD 543 mn; 2029: USD 614 mn; 2030: USD 694 mn; 2031: USD 784 mn; 2032: USD 886 mn; 2033: USD 1.0 bn; 2034: USD 1.1 bn; 2035: USD 1.3 bn; 2036: USD 1.4 bn. Compound annual growth rate 2026 to 2036: 13.0%.2025426 mn2026784 mn20311.4 bn203613.0% CAGR

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

YearMarket value
2026USD 426 mn
2027USD 481 mn
2028USD 543 mn
2029USD 614 mn
2030USD 694 mn
2031USD 784 mn
2032USD 886 mn
2033USD 1.0 bn
2034USD 1.1 bn
2035USD 1.3 bn
2036USD 1.4 bn

Plant-based Fish market segmentation

By product

Exhibit 2Fish fillets and fingers is the largest segment by product, with 30.0% of 2026 revenueEstimated share of 2026 global revenue, by product
Plant-based Fish market share by product, 2026Share of 2026 revenue by product. Fish fillets and fingers: 30.0%; Tuna alternatives: 28.0%; Shrimp alternatives: 22.0%; Other seafood alternatives: 12.0%; Smoked salmon alternatives: 8.0%.Fish fillets and fingers30.0%Tuna alternatives28.0%Shrimp alternatives22.0%Other seafood alternatives12.0%Smoked salmon alternatives8.0%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Tuna alternatives28.0%28.6%USD 119 mn13.2%
Shrimp alternatives22.0%24.6%USD 94 mn14.2%
Fish fillets and fingers30.0%25.6%USD 128 mn11.2%
Smoked salmon alternatives8.0%8.9%USD 34 mn14.2%
Other seafood alternatives12.0%12.3%USD 51 mn13.2%

By channel

Exhibit 3Retail adds the most revenue by channel, growing from USD 264 mn in 2026 to USD 821 mn by 2036Estimated revenue in USD by channel, 2026 and 2036 forecast
Plant-based Fish market by channel, 2026 and 2036Revenue by channel in 2026 and 2036. Retail: USD 264 mn in 2026, USD 821 mn in 2036, change +211%; Foodservice: USD 128 mn in 2026, USD 518 mn in 2036, change +305%; Food manufacturing: USD 34 mn in 2026, USD 106 mn in 2036, change +211%.20262036 forecastChangeRetail+211%264 mn821 mnFoodservice+305%128 mn518 mnFood manufacturing+211%34 mn106 mn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Retail62.0%56.8%USD 264 mn12.0%
Foodservice30.0%35.8%USD 128 mn15.0%
Food manufacturing8.0%7.3%USD 34 mn12.0%

By protein base

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Soy30.0%27.0%USD 128 mn11.8%
Pea26.0%26.0%USD 111 mn13.0%
Konjac and seaweed20.0%23.0%USD 85 mn14.6%
Wheat and other24.0%24.0%USD 102 mn13.0%

By storage format

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Frozen52.0%48.0%USD 221 mn12.1%
Chilled28.0%30.0%USD 119 mn13.8%
Ambient and canned20.0%22.0%USD 85 mn14.1%

By price tier

SegmentShare 2026Share 2036Value 2026CAGR 2026-36
Value30.0%27.0%USD 128 mn11.8%
Mid-range45.0%45.0%USD 192 mn13.0%
Premium25.0%28.0%USD 106 mn14.3%

Top 25 countries for plant-based fish by revenue

Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 87.0% of 2026 revenue and the 25 countries below together hold 96.5%.

Exhibit 4United States is the largest country market at USD 136 mn in 2026, and the three largest countries hold 58.0% of global revenueEstimated 2026 revenue in USD and share of the global market, ten largest countries
Plant-based Fish market, ten largest countries in 2026Ten largest countries by 2026 revenue. United States: USD 136 mn, 32.0%; United Kingdom: USD 60 mn, 14.0%; Germany: USD 51 mn, 12.0%; France: USD 26 mn, 6.0%; Japan: USD 21 mn, 5.0%; Netherlands: USD 21 mn, 5.0%; China: USD 17 mn, 4.0%; Thailand: USD 13 mn, 3.0%; Australia: USD 13 mn, 3.0%; Canada: USD 13 mn, 3.0%.United States136 mn 32.0%United Kingdom60 mn 14.0%Germany51 mn 12.0%France26 mn 6.0%Japan21 mn 5.0%Netherlands21 mn 5.0%China17 mn 4.0%Thailand13 mn 3.0%Australia13 mn 3.0%Canada13 mn 3.0%

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

#CountryValue 2026Share 2026Value 2036CAGR 2026-36
1United StatesUSD 136 mn32.0%USD 436 mn12.3%
2United KingdomUSD 60 mn14.0%USD 191 mn12.3%
3GermanyUSD 51 mn12.0%USD 179 mn13.4%
4FranceUSD 26 mn6.0%USD 90 mn13.4%
5JapanUSD 21 mn5.0%USD 68 mn12.3%
6NetherlandsUSD 21 mn5.0%USD 75 mn13.4%
7ChinaUSD 17 mn4.0%USD 71 mn15.3%
8ThailandUSD 13 mn3.0%USD 53 mn15.4%
9AustraliaUSD 13 mn3.0%USD 45 mn13.4%
10CanadaUSD 13 mn3.0%USD 45 mn13.4%
11ItalyUSD 7.8 mn1.8%USD 28 mn13.6%
12SpainUSD 5.2 mn1.2%USD 18 mn13.5%
13SwedenUSD 4.0 mn0.9%USD 14 mn13.6%
14DenmarkUSD 3.3 mn0.8%USD 12 mn13.6%
15BelgiumUSD 2.8 mn0.7%USD 10 mn13.7%
16SwitzerlandUSD 2.5 mn0.6%USD 8.8 mn13.6%
17AustriaUSD 2.2 mn0.5%USD 8.0 mn13.6%
18NorwayUSD 2.0 mn0.5%USD 7.2 mn13.5%
19SingaporeUSD 1.9 mn0.4%USD 6.7 mn13.5%
20Hong KongUSD 1.7 mn0.4%USD 6.2 mn13.8%
21IsraelUSD 1.6 mn0.4%USD 5.8 mn13.6%
22PolandUSD 1.5 mn0.3%USD 5.3 mn13.6%
23IrelandUSD 1.4 mn0.3%USD 5.1 mn13.7%
24BrazilUSD 1.4 mn0.3%USD 5.5 mn15.0%
25South KoreaUSD 1.3 mn0.3%USD 4.6 mn13.7%
Rest of worldUSD 15 mn3.5%USD 47 mn12.1%
Exhibit 5United States and United Kingdom account for 42% of the USD 1.0 bn the market is forecast to add by 2036Forecast revenue added between 2026 and 2036 by country, in USD
Plant-based Fish market, where the growth to 2036 comes fromRevenue added between 2026 and 2036. Market value 2026: USD 426 mn. United States: +USD 300 mn; United Kingdom: +USD 131 mn; Germany: +USD 128 mn; France: +USD 64 mn; Netherlands: +USD 54 mn; 20 other countries: +USD 310 mn; Rest of world: +USD 32 mn. Market value 2036: USD 1.4 bn.Market value 2026426 mnUnited States+300 mnUnited Kingdom+131 mnGermany+128 mnFrance+64 mnNetherlands+54 mn20 other countries+310 mnRest of world+32 mnMarket value 20361.4 bn

Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.

Competitive landscape

Group 1: Global leaders

  • Nestle
  • Conagra Brands

Group 2: Regional and specialist players

  • Good Catch
  • Sophie's Kitchen
  • Quorn Foods
  • Atlantic Natural Foods
  • Plant Based Seafood Co.
  • Revo Foods
  • Fysh Foods

Group 3: Emerging and niche players

  • Plantish
  • Current Foods
  • Kuleana

Research methodology

Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the plant-based fish market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.

The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 13.0% is calculated from the resulting values.

The market is divided by product, by channel, by protein base, by storage format, by price tier. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.

Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.

Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.

Read the full research methodology

Frequently asked questions

How big is the plant-based fish market?

The global plant-based fish market is estimated at USD 380 mn in 2025 and USD 426 mn in 2026.

How fast will the plant-based fish market grow?

It is forecast to reach USD 1.4 bn by 2036, a compound annual growth rate of 13.0% from 2026, an increase of USD 1.0 bn.

Which country is the largest market for plant-based fish?

United States is the largest market by revenue at USD 136 mn in 2026, 32.0% of the global total. The three largest countries together hold 58.0%.

Which country is growing fastest?

Among the ten largest markets, Thailand is growing fastest at 15.4% a year from 2026 to 2036.

Which plant-based fish segment is largest?

In the by product split, Fish fillets and fingers is the largest segment with 30.0% of 2026 revenue.

Who are the leading plant-based fish companies?

Global leaders include Nestle, Conagra Brands.

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