Market overview
The global men's skincare gift sets market is worth USD 651 mn in 2026 and is forecast to reach USD 1.1 bn by 2036, growing at a 5.5% CAGR. United States is the largest country market and Skincare routine kits is the largest by set type segment.
| Scope | Gift sets of skincare, shaving and grooming products for men, including routine kits, shaving and aftershave sets, and travel size sets. |
|---|---|
| Industry | Consumer Product |
| Value 2025 | USD 620 mn |
| Value 2026 | USD 651 mn |
| Value 2036 | USD 1.1 bn |
| CAGR 2026-2036 | 5.5% |
| Volume 2026 | 57.2 million units |
| Volume 2036 | 88.4 million units |
| Average price 2026 | USD 11.4 per unit |
| Report price | Starts from USD 1,999 |
| Published | November 2026 |
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Men's Skincare Gift Sets market size and forecast, 2026-2036
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Year | Market value |
|---|---|
| 2026 | USD 651.0 mn |
| 2027 | USD 686.8 mn |
| 2028 | USD 724.6 mn |
| 2029 | USD 764.4 mn |
| 2030 | USD 806.5 mn |
| 2031 | USD 850.8 mn |
| 2032 | USD 897.6 mn |
| 2033 | USD 947.0 mn |
| 2034 | USD 999.1 mn |
| 2035 | USD 1.05 bn |
| 2036 | USD 1.11 bn |
Men's Skincare Gift Sets market segmentation
By set type
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Shaving and aftershave sets | 36.0% | 30.1% | USD 234 mn | 3.6% |
| Skincare routine kits | 40.0% | 44.5% | USD 260 mn | 6.6% |
| Travel and mini sets | 24.0% | 25.5% | USD 156 mn | 6.1% |
By channel
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Department and specialty stores | 42.0% | 36.0% | USD 273 mn | 3.9% |
| Mass retail | 30.0% | 25.7% | USD 195 mn | 3.9% |
| Online | 28.0% | 38.3% | USD 182 mn | 8.9% |
By price tier
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Mass | 31.0% | 28.0% | USD 202 mn | 4.4% |
| Prestige | 44.0% | 43.0% | USD 286 mn | 5.3% |
| Luxury | 25.0% | 29.0% | USD 163 mn | 7.1% |
By season
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Year-round | 38.0% | 35.0% | USD 247 mn | 4.6% |
| Holiday and Father's Day | 49.0% | 50.0% | USD 319 mn | 5.7% |
| Back-to-school and travel | 13.0% | 15.0% | USD 85 mn | 7.0% |
By pack size
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Mini | 24.0% | 24.0% | USD 156 mn | 5.5% |
| Standard sets | 46.0% | 44.0% | USD 299 mn | 5.0% |
| Deluxe | 30.0% | 32.0% | USD 195 mn | 6.2% |
Top 25 countries for men's skincare gift sets by revenue
Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 83.0% of 2026 revenue and the 25 countries below together hold 94.9%.
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| # | Country | Value 2026 | Share 2026 | Value 2036 | CAGR 2026-36 |
|---|---|---|---|---|---|
| 1 | United States | USD 195 mn | 30.0% | USD 338 mn | 5.6% |
| 2 | United Kingdom | USD 65 mn | 10.0% | USD 108 mn | 5.2% |
| 3 | Germany | USD 59 mn | 9.0% | USD 92 mn | 4.7% |
| 4 | France | USD 46 mn | 7.0% | USD 72 mn | 4.7% |
| 5 | China | USD 46 mn | 7.0% | USD 91 mn | 7.2% |
| 6 | Japan | USD 39 mn | 6.0% | USD 59 mn | 4.2% |
| 7 | Brazil | USD 26 mn | 4.0% | USD 52 mn | 7.2% |
| 8 | South Korea | USD 26 mn | 4.0% | USD 46 mn | 5.8% |
| 9 | Italy | USD 20 mn | 3.0% | USD 31 mn | 4.8% |
| 10 | Canada | USD 20 mn | 3.0% | USD 33 mn | 5.5% |
| 11 | Mexico | USD 8.5 mn | 1.3% | USD 16 mn | 6.6% |
| 12 | Turkey | USD 8.1 mn | 1.2% | USD 16 mn | 6.7% |
| 13 | Russia | USD 6.0 mn | 0.9% | USD 9.9 mn | 5.2% |
| 14 | Australia | USD 5.9 mn | 0.9% | USD 9.4 mn | 4.8% |
| 15 | Saudi Arabia | USD 5.9 mn | 0.9% | USD 11 mn | 6.6% |
| 16 | Spain | USD 5.7 mn | 0.9% | USD 9.2 mn | 5.0% |
| 17 | Indonesia | USD 5.3 mn | 0.8% | USD 10 mn | 6.5% |
| 18 | Poland | USD 5.0 mn | 0.8% | USD 8.3 mn | 5.2% |
| 19 | Thailand | USD 5.0 mn | 0.8% | USD 9.3 mn | 6.4% |
| 20 | United Arab Emirates | USD 4.6 mn | 0.7% | USD 8.8 mn | 6.6% |
| 21 | Taiwan | USD 4.6 mn | 0.7% | USD 7.2 mn | 4.6% |
| 22 | Netherlands | USD 3.5 mn | 0.5% | USD 5.6 mn | 4.7% |
| 23 | Colombia | USD 3.1 mn | 0.5% | USD 5.7 mn | 6.4% |
| 24 | Philippines | USD 3.1 mn | 0.5% | USD 5.7 mn | 6.4% |
| 25 | Argentina | USD 2.9 mn | 0.5% | USD 5.3 mn | 6.2% |
| Rest of world | USD 33 mn | 5.1% | USD 52 mn | 4.5% |
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
Competitive landscape
Group 1: Global leaders
- L'Oreal
- Beiersdorf
- Procter & Gamble
- Estee Lauder
- Unilever
- Edgewell Personal Care
Group 2: Regional and specialist players
- Clarins
- Jack Black
- Kiehl's
- Anthony
- Baxter of California
- Molton Brown
- Truefitt & Hill
Group 3: Emerging and niche players
- Harry's
- Bulldog Skincare
- Cremo
- Ursa Major
- Dr. Squatch
Research methodology
Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the men's skincare gift sets market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.
The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 5.5% is calculated from the resulting values.
The market is divided by set type, by channel, by price tier, by season, by pack size. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.
Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.
Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.
Frequently asked questions
How big is the men's skincare gift sets market?
The global men's skincare gift sets market is estimated at USD 620 mn in 2025 and USD 651 mn in 2026.
How fast will the men's skincare gift sets market grow?
It is forecast to reach USD 1.1 bn by 2036, a compound annual growth rate of 5.5% from 2026, an increase of USD 461 mn.
Which country is the largest market for men's skincare gift sets?
United States is the largest market by revenue at USD 195 mn in 2026, 30.0% of the global total. The three largest countries together hold 49.0%.
Which country is growing fastest?
Among the ten largest markets, Brazil is growing fastest at 7.2% a year from 2026 to 2036.
Which men's skincare gift sets segment is largest?
In the by set type split, Skincare routine kits is the largest segment with 40.0% of 2026 revenue.
Who are the leading men's skincare gift sets companies?
Global leaders include L'Oreal, Beiersdorf, Procter & Gamble, Estee Lauder.
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