Market overview
The global laptop market is worth USD 139 bn in 2026 and is forecast to reach USD 196 bn by 2036, growing at a 3.5% CAGR. United States is the largest country market and Standard notebooks is the largest by type segment.
| Scope | Laptops and notebook computers sold new, including clamshell, 2-in-1, ultrabook, gaming and workstation notebooks, excluding tablets and desktops. |
|---|---|
| Industry | Consumer Product |
| Value 2025 | USD 135 bn |
| Value 2026 | USD 139 bn |
| Value 2036 | USD 196 bn |
| CAGR 2026-2036 | 3.5% |
| Volume 2026 | 178 million units |
| Volume 2036 | 228 million units |
| Average price 2026 | USD 779 per unit |
| Report price | Starts from USD 1,999 |
| Published | November 2026 |
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Laptop market size and forecast, 2026-2036
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Year | Market value |
|---|---|
| 2026 | USD 139 bn |
| 2027 | USD 144 bn |
| 2028 | USD 149 bn |
| 2029 | USD 154 bn |
| 2030 | USD 160 bn |
| 2031 | USD 165 bn |
| 2032 | USD 171 bn |
| 2033 | USD 177 bn |
| 2034 | USD 183 bn |
| 2035 | USD 190 bn |
| 2036 | USD 196 bn |
Laptop market segmentation
By type
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Standard notebooks | 52.0% | 48.1% | USD 72.3 bn | 2.7% |
| Ultrabooks and thin-and-light | 20.0% | 20.4% | USD 27.8 bn | 3.7% |
| Gaming laptops | 12.0% | 15.5% | USD 16.7 bn | 6.2% |
| Chromebooks | 8.0% | 7.0% | USD 11.1 bn | 2.2% |
| 2-in-1 convertibles | 8.0% | 9.0% | USD 11.1 bn | 4.7% |
By end user
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Consumer | 46.0% | 44.8% | USD 64.0 bn | 3.2% |
| Commercial | 42.0% | 42.9% | USD 58.4 bn | 3.7% |
| Education | 12.0% | 12.3% | USD 16.7 bn | 3.7% |
By screen size
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Under 13 inches | 17.0% | 16.0% | USD 23.6 bn | 2.9% |
| Mid-size 13 to 14.9 inches | 34.0% | 33.0% | USD 47.3 bn | 3.2% |
| Large 15 to 16.9 inches | 41.0% | 42.0% | USD 57.0 bn | 3.8% |
| 17 inches and above | 8.0% | 9.0% | USD 11.1 bn | 4.7% |
By price tier
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Below USD 500 | 28.0% | 24.0% | USD 38.9 bn | 1.9% |
| USD 500 to 1000 | 41.0% | 38.0% | USD 57.0 bn | 2.7% |
| Above USD 1000 | 31.0% | 38.0% | USD 43.1 bn | 5.6% |
By operating system
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Windows | 62.0% | 57.0% | USD 86.2 bn | 2.6% |
| macOS | 23.0% | 27.0% | USD 32.0 bn | 5.2% |
| ChromeOS and Linux | 15.0% | 16.0% | USD 20.9 bn | 4.2% |
Top 25 countries for laptop by revenue
Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 73.0% of 2026 revenue and the 25 countries below together hold 93.8%.
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| # | Country | Value 2026 | Share 2026 | Value 2036 | CAGR 2026-36 |
|---|---|---|---|---|---|
| 1 | United States | USD 36.2 bn | 26.0% | USD 49.6 bn | 3.2% |
| 2 | China | USD 19.5 bn | 14.0% | USD 26.7 bn | 3.2% |
| 3 | Japan | USD 8.3 bn | 6.0% | USD 10.4 bn | 2.2% |
| 4 | Germany | USD 7.6 bn | 5.5% | USD 10.2 bn | 2.9% |
| 5 | United Kingdom | USD 7.0 bn | 5.0% | USD 9.4 bn | 3.1% |
| 6 | India | USD 7.0 bn | 5.0% | USD 13.9 bn | 7.2% |
| 7 | France | USD 4.9 bn | 3.5% | USD 6.3 bn | 2.6% |
| 8 | Canada | USD 4.2 bn | 3.0% | USD 5.7 bn | 3.1% |
| 9 | Brazil | USD 3.5 bn | 2.5% | USD 5.3 bn | 4.3% |
| 10 | Australia | USD 3.5 bn | 2.5% | USD 4.7 bn | 3.1% |
| 11 | Mexico | USD 2.9 bn | 2.1% | USD 4.7 bn | 4.9% |
| 12 | Italy | USD 2.5 bn | 1.8% | USD 3.5 bn | 3.4% |
| 13 | South Korea | USD 2.4 bn | 1.7% | USD 3.4 bn | 3.4% |
| 14 | Turkey | USD 2.3 bn | 1.6% | USD 3.6 bn | 4.7% |
| 15 | Indonesia | USD 2.0 bn | 1.5% | USD 3.2 bn | 4.7% |
| 16 | Saudi Arabia | USD 2.0 bn | 1.4% | USD 3.2 bn | 4.8% |
| 17 | Spain | USD 2.0 bn | 1.4% | USD 2.7 bn | 3.0% |
| 18 | Netherlands | USD 2.0 bn | 1.4% | USD 2.6 bn | 2.9% |
| 19 | Russia | USD 1.9 bn | 1.4% | USD 2.6 bn | 3.2% |
| 20 | Taiwan | USD 1.8 bn | 1.3% | USD 2.4 bn | 2.9% |
| 21 | Poland | USD 1.7 bn | 1.2% | USD 2.5 bn | 3.9% |
| 22 | United Arab Emirates | USD 1.6 bn | 1.1% | USD 2.5 bn | 4.6% |
| 23 | Thailand | USD 1.4 bn | 1.0% | USD 2.3 bn | 4.7% |
| 24 | Vietnam | USD 1.3 bn | 0.9% | USD 1.9 bn | 4.4% |
| 25 | Switzerland | USD 1.2 bn | 0.9% | USD 1.7 bn | 3.1% |
| Rest of world | USD 8.6 bn | 6.2% | USD 11.2 bn | 2.7% |
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
Competitive landscape
Group 1: Global leaders
- Lenovo
- HP
- Dell Technologies
- Apple
- Asus
- Acer
Group 2: Regional and specialist players
- Microsoft
- MSI
- Samsung Electronics
- LG Electronics
- Huawei
- Xiaomi
- Dynabook
- Gigabyte
- Panasonic Connect
- Fujitsu
Group 3: Emerging and niche players
- Framework
- Razer
- Honor
- System76
- TUXEDO Computers
- Chuwi
- Star Labs
Research methodology
Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the laptop market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.
The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 3.5% is calculated from the resulting values.
The market is divided by type, by end user, by screen size, by price tier, by operating system. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.
Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.
Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.
Frequently asked questions
How big is the laptop market?
The global laptop market is estimated at USD 135 bn in 2025 and USD 139 bn in 2026.
How fast will the laptop market grow?
It is forecast to reach USD 196 bn by 2036, a compound annual growth rate of 3.5% from 2026, an increase of USD 57.1 bn.
Which country is the largest market for laptop?
United States is the largest market by revenue at USD 36.2 bn in 2026, 26.0% of the global total. The three largest countries together hold 46.0%.
Which country is growing fastest?
Among the ten largest markets, India is growing fastest at 7.2% a year from 2026 to 2036.
Which laptop segment is largest?
In the by type split, Standard notebooks is the largest segment with 52.0% of 2026 revenue.
Who are the leading laptop companies?
Global leaders include Lenovo, HP, Dell Technologies, Apple.
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