Market overview
The global hazelnut milk market is worth USD 298 mn in 2026 and is forecast to reach USD 485 mn by 2036, growing at a 5.0% CAGR. Italy is the largest country market and Unsweetened is the largest by product segment.
| Scope | Plant-based drinks made from hazelnuts, water and oils, sold chilled and shelf-stable to households and cafes as a dairy-free milk. |
|---|---|
| Industry | Food and Beverage |
| Value 2025 | USD 285 mn |
| Value 2026 | USD 298 mn |
| Value 2036 | USD 485 mn |
| CAGR 2026-2036 | 5.0% |
| Volume 2026 | 124 million litres |
| Volume 2036 | 183 million litres |
| Average price 2026 | USD 2.40 per litre |
| Report price | Starts from USD 1,999 |
| Published | November 2026 |
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Hazelnut Milk market size and forecast, 2026-2036
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Year | Market value |
|---|---|
| 2026 | USD 298 mn |
| 2027 | USD 313 mn |
| 2028 | USD 328 mn |
| 2029 | USD 345 mn |
| 2030 | USD 362 mn |
| 2031 | USD 380 mn |
| 2032 | USD 399 mn |
| 2033 | USD 419 mn |
| 2034 | USD 440 mn |
| 2035 | USD 462 mn |
| 2036 | USD 485 mn |
Hazelnut Milk market segmentation
By product
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Unsweetened | 35.0% | 33.8% | USD 104 mn | 4.6% |
| Sweetened and flavoured | 30.0% | 27.6% | USD 89 mn | 4.1% |
| Barista and foodservice | 20.0% | 23.4% | USD 60 mn | 6.6% |
| Blended with other nuts | 15.0% | 15.2% | USD 45 mn | 5.1% |
By channel
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Supermarkets and hypermarkets | 62.0% | 56.5% | USD 185 mn | 4.0% |
| Specialty and organic stores | 14.0% | 12.8% | USD 42 mn | 4.0% |
| Foodservice and cafes | 14.0% | 16.2% | USD 42 mn | 6.5% |
| Online | 10.0% | 14.6% | USD 30 mn | 9.0% |
By storage
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Shelf-stable | 58.0% | 55.0% | USD 173 mn | 4.4% |
| Chilled | 34.0% | 36.0% | USD 101 mn | 5.6% |
| Powder and concentrate | 8.0% | 9.0% | USD 24 mn | 6.2% |
By claim
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Conventional | 58.0% | 53.0% | USD 173 mn | 4.1% |
| Organic | 24.0% | 26.0% | USD 71 mn | 5.8% |
| Fortified with calcium and vitamins | 18.0% | 21.0% | USD 54 mn | 6.6% |
By price tier
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Private label and value | 32.0% | 31.0% | USD 95 mn | 4.7% |
| Mid-range | 42.0% | 41.0% | USD 125 mn | 4.8% |
| Premium | 26.0% | 28.0% | USD 77 mn | 5.8% |
Top 25 countries for hazelnut milk by revenue
Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 85.0% of 2026 revenue and the 25 countries below together hold 96.1%.
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| # | Country | Value 2026 | Share 2026 | Value 2036 | CAGR 2026-36 |
|---|---|---|---|---|---|
| 1 | Italy | USD 54 mn | 18.0% | USD 85 mn | 4.7% |
| 2 | Germany | USD 42 mn | 14.0% | USD 66 mn | 4.7% |
| 3 | France | USD 39 mn | 13.0% | USD 61 mn | 4.7% |
| 4 | United Kingdom | USD 30 mn | 10.0% | USD 45 mn | 4.2% |
| 5 | Spain | USD 24 mn | 8.0% | USD 41 mn | 5.6% |
| 6 | United States | USD 24 mn | 8.0% | USD 44 mn | 6.2% |
| 7 | Turkey | USD 15 mn | 5.0% | USD 26 mn | 5.6% |
| 8 | Netherlands | USD 12 mn | 4.0% | USD 19 mn | 4.7% |
| 9 | Belgium | USD 8.9 mn | 3.0% | USD 14 mn | 4.3% |
| 10 | Canada | USD 6.0 mn | 2.0% | USD 11 mn | 6.0% |
| 11 | Austria | USD 5.2 mn | 1.7% | USD 8.3 mn | 4.9% |
| 12 | Switzerland | USD 3.6 mn | 1.2% | USD 5.9 mn | 4.9% |
| 13 | Poland | USD 3.0 mn | 1.0% | USD 6.2 mn | 7.5% |
| 14 | Portugal | USD 2.6 mn | 0.9% | USD 4.2 mn | 4.9% |
| 15 | Sweden | USD 2.3 mn | 0.8% | USD 3.7 mn | 5.0% |
| 16 | Denmark | USD 2.1 mn | 0.7% | USD 3.4 mn | 4.8% |
| 17 | Ireland | USD 1.9 mn | 0.7% | USD 3.1 mn | 5.0% |
| 18 | Greece | USD 1.8 mn | 0.6% | USD 3.0 mn | 5.0% |
| 19 | Australia | USD 1.7 mn | 0.6% | USD 2.8 mn | 4.8% |
| 20 | Japan | USD 1.6 mn | 0.6% | USD 2.6 mn | 4.8% |
| 21 | Czech Republic | USD 1.6 mn | 0.5% | USD 2.5 mn | 5.0% |
| 22 | Norway | USD 1.5 mn | 0.5% | USD 2.4 mn | 4.8% |
| 23 | Russia | USD 1.4 mn | 0.5% | USD 2.0 mn | 3.4% |
| 24 | Romania | USD 1.4 mn | 0.5% | USD 2.9 mn | 7.7% |
| 25 | Hungary | USD 1.3 mn | 0.5% | USD 2.1 mn | 4.8% |
| Rest of world | USD 12 mn | 3.9% | USD 19 mn | 5.2% |
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
Competitive landscape
Group 1: Global leaders
- Alpro (Danone)
- Rude Health
- Pacific Foods (Campbell)
- Valsoia
Group 2: Regional and specialist players
- Vitasoy
- Provamel
- Bjorg
- Natumi
- Elmhurst 1925
Group 3: Emerging and niche players
- Dream (Hain Celestial)
- Oatly
Research methodology
Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the hazelnut milk market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.
The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 5.0% is calculated from the resulting values.
The market is divided by product, by channel, by storage, by claim, by price tier. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.
Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.
Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.
Frequently asked questions
How big is the hazelnut milk market?
The global hazelnut milk market is estimated at USD 285 mn in 2025 and USD 298 mn in 2026.
How fast will the hazelnut milk market grow?
It is forecast to reach USD 485 mn by 2036, a compound annual growth rate of 5.0% from 2026, an increase of USD 187 mn.
Which country is the largest market for hazelnut milk?
Italy is the largest market by revenue at USD 54 mn in 2026, 18.0% of the global total. The three largest countries together hold 45.0%.
Which country is growing fastest?
Among the ten largest markets, United States is growing fastest at 6.2% a year from 2026 to 2036.
Which hazelnut milk segment is largest?
In the by product split, Unsweetened is the largest segment with 35.0% of 2026 revenue.
Who are the leading hazelnut milk companies?
Global leaders include Alpro (Danone), Rude Health, Pacific Foods (Campbell), Valsoia.
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