Market overview
The global equipment rental market is worth USD 142 bn in 2026 and is forecast to reach USD 236 bn by 2036, growing at a 5.2% CAGR. United States is the largest country market and Earthmoving is the largest by equipment segment.
| Scope | Revenue from renting construction, industrial and general-purpose equipment such as aerial lifts, earthmoving machines, cranes, power tools and generators with or without operators. |
|---|---|
| Industry | Services and Utilities |
| Value 2025 | USD 135 bn |
| Value 2026 | USD 142 bn |
| Value 2036 | USD 236 bn |
| CAGR 2026-2036 | 5.2% |
| Volume 2026 | 7,720 thousand units |
| Volume 2036 | 10,012 thousand units |
| Average price 2026 | USD 18,450 per unit |
| Report price | Starts from USD 1,999 |
| Published | November 2026 |
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Equipment Rental market size and forecast, 2026-2036
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Year | Market value |
|---|---|
| 2026 | USD 142 bn |
| 2027 | USD 150 bn |
| 2028 | USD 158 bn |
| 2029 | USD 166 bn |
| 2030 | USD 174 bn |
| 2031 | USD 184 bn |
| 2032 | USD 193 bn |
| 2033 | USD 203 bn |
| 2034 | USD 214 bn |
| 2035 | USD 225 bn |
| 2036 | USD 236 bn |
Equipment Rental market segmentation
By equipment
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Earthmoving | 22.0% | 21.2% | USD 31.3 bn | 4.8% |
| Aerial work platforms | 18.0% | 19.0% | USD 25.6 bn | 5.8% |
| Material handling | 14.0% | 13.5% | USD 19.9 bn | 4.8% |
| Power and temperature control | 14.0% | 15.5% | USD 19.9 bn | 6.3% |
| Cranes and heavy lifting | 12.0% | 11.5% | USD 17.1 bn | 4.8% |
| Tools and general equipment | 20.0% | 19.2% | USD 28.5 bn | 4.8% |
By end use
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Non-residential construction | 30.0% | 29.1% | USD 42.7 bn | 4.9% |
| Infrastructure | 24.0% | 25.6% | USD 34.2 bn | 5.9% |
| Residential construction | 16.0% | 15.5% | USD 22.8 bn | 4.9% |
| Industrial and plant maintenance | 18.0% | 18.3% | USD 25.6 bn | 5.4% |
| Events and other | 12.0% | 11.6% | USD 17.1 bn | 4.9% |
By rental period
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Daily and weekly | 49.0% | 44.0% | USD 69.8 bn | 4.1% |
| Monthly | 31.0% | 32.0% | USD 44.2 bn | 5.5% |
| Long term over 6 months | 20.0% | 24.0% | USD 28.5 bn | 7.1% |
By provider type
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| National rental chains | 39.0% | 41.0% | USD 55.5 bn | 5.7% |
| Regional independents | 38.0% | 34.0% | USD 54.1 bn | 4.0% |
| Manufacturer dealer rental arms | 23.0% | 25.0% | USD 32.8 bn | 6.1% |
By booking channel
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Branch and counter | 46.0% | 36.0% | USD 65.5 bn | 2.6% |
| Online and app-based platforms | 24.0% | 35.0% | USD 34.2 bn | 9.2% |
| Dealer and agent networks | 30.0% | 29.0% | USD 42.7 bn | 4.8% |
Top 25 countries for equipment rental by revenue
Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 88.5% of 2026 revenue and the 25 countries below together hold 96.8%.
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| # | Country | Value 2026 | Share 2026 | Value 2036 | CAGR 2026-36 |
|---|---|---|---|---|---|
| 1 | United States | USD 65.5 bn | 46.0% | USD 109 bn | 5.2% |
| 2 | China | USD 17.1 bn | 12.0% | USD 31.2 bn | 6.2% |
| 3 | Japan | USD 10.0 bn | 7.0% | USD 13.7 bn | 3.2% |
| 4 | United Kingdom | USD 7.1 bn | 5.0% | USD 11.8 bn | 5.2% |
| 5 | Germany | USD 6.4 bn | 4.5% | USD 10.2 bn | 4.7% |
| 6 | France | USD 5.4 bn | 3.8% | USD 8.5 bn | 4.6% |
| 7 | Canada | USD 4.8 bn | 3.4% | USD 8.5 bn | 5.8% |
| 8 | Australia | USD 4.3 bn | 3.0% | USD 7.3 bn | 5.5% |
| 9 | Italy | USD 2.8 bn | 2.0% | USD 4.5 bn | 4.7% |
| 10 | Spain | USD 2.6 bn | 1.8% | USD 4.3 bn | 5.2% |
| 11 | Netherlands | USD 2.4 bn | 1.7% | USD 3.7 bn | 4.3% |
| 12 | India | USD 2.0 bn | 1.4% | USD 4.2 bn | 7.9% |
| 13 | South Korea | USD 1.6 bn | 1.1% | USD 2.4 bn | 4.4% |
| 14 | Saudi Arabia | USD 1.3 bn | 0.9% | USD 2.3 bn | 6.3% |
| 15 | Sweden | USD 997 mn | 0.7% | USD 1.5 bn | 4.3% |
| 16 | Brazil | USD 798 mn | 0.6% | USD 1.5 bn | 6.5% |
| 17 | Mexico | USD 641 mn | 0.5% | USD 1.2 bn | 6.3% |
| 18 | United Arab Emirates | USD 513 mn | 0.4% | USD 946 mn | 6.3% |
| 19 | Belgium | USD 413 mn | 0.3% | USD 615 mn | 4.1% |
| 20 | Switzerland | USD 328 mn | 0.2% | USD 497 mn | 4.2% |
| 21 | Norway | USD 256 mn | 0.2% | USD 402 mn | 4.6% |
| 22 | Poland | USD 214 mn | 0.1% | USD 331 mn | 4.5% |
| 23 | Turkey | USD 171 mn | 0.1% | USD 260 mn | 4.3% |
| 24 | Singapore | USD 128 mn | 0.09% | USD 213 mn | 5.2% |
| 25 | Austria | USD 114 mn | 0.08% | USD 166 mn | 3.8% |
| Rest of world | USD 4.6 bn | 3.2% | USD 7.5 bn | 4.9% |
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
Competitive landscape
Group 1: Global leaders
- United Rentals
- Sunbelt Rentals
- Herc Rentals
- Loxam
- Boels Rental
- H&E Equipment Services
- Aggreko
Group 2: Regional and specialist players
- Kanamoto
- Nikken
- Speedy Hire
- Coates Hire
- Kennards Hire
- Ahern Rentals
- Sanghvi Movers
- Kiloutou
- HSS Hire
Group 3: Emerging and niche players
- BlueLine Rental
- EquipmentShare
- Aktio
- Sunstate Equipment
- Maxim Crane Works
- Mammoet
- Sarens
Research methodology
Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the equipment rental market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.
The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 5.2% is calculated from the resulting values.
The market is divided by equipment, by end use, by rental period, by provider type, by booking channel. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.
Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.
Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.
Frequently asked questions
How big is the equipment rental market?
The global equipment rental market is estimated at USD 135 bn in 2025 and USD 142 bn in 2026.
How fast will the equipment rental market grow?
It is forecast to reach USD 236 bn by 2036, a compound annual growth rate of 5.2% from 2026, an increase of USD 94.0 bn.
Which country is the largest market for equipment rental?
United States is the largest market by revenue at USD 65.5 bn in 2026, 46.0% of the global total. The three largest countries together hold 65.0%.
Which country is growing fastest?
Among the ten largest markets, China is growing fastest at 6.2% a year from 2026 to 2036.
Which equipment rental segment is largest?
In the by equipment split, Earthmoving is the largest segment with 22.0% of 2026 revenue.
Who are the leading equipment rental companies?
Global leaders include United Rentals, Sunbelt Rentals, Herc Rentals, Loxam.
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