Market overview
The global digital identity market is worth USD 37.6 bn in 2026 and is forecast to reach USD 128 bn by 2036, growing at a 13.0% CAGR. United States is the largest country market and Identity and access management is the largest by solution segment.
| Scope | Systems and services that establish and verify the identity of people and devices: identity verification, authentication, workforce and customer identity management, and national digital ID platforms. |
|---|---|
| Industry | Technology |
| Value 2025 | USD 33.0 bn |
| Value 2026 | USD 37.6 bn |
| Value 2036 | USD 128 bn |
| CAGR 2026-2036 | 13.0% |
| Volume 2026 | 2,750 million identities |
| Volume 2036 | 9,814 million identities |
| Average price 2026 | USD 13.7 per identitie |
| Report price | Starts from USD 1,999 |
| Published | November 2026 |
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Digital Identity market size and forecast, 2026-2036
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Year | Market value |
|---|---|
| 2026 | USD 37.6 bn |
| 2027 | USD 42.5 bn |
| 2028 | USD 48.0 bn |
| 2029 | USD 54.3 bn |
| 2030 | USD 61.3 bn |
| 2031 | USD 69.3 bn |
| 2032 | USD 78.3 bn |
| 2033 | USD 88.5 bn |
| 2034 | USD 100 bn |
| 2035 | USD 113 bn |
| 2036 | USD 128 bn |
Digital Identity market segmentation
By solution
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Identity and access management | 38.0% | 33.5% | USD 14.3 bn | 11.6% |
| Identity verification and proofing | 22.0% | 30.0% | USD 8.3 bn | 16.6% |
| Authentication | 20.0% | 17.6% | USD 7.5 bn | 11.6% |
| National digital ID platforms | 12.0% | 10.6% | USD 4.5 bn | 11.6% |
| Identity governance | 8.0% | 8.4% | USD 3.0 bn | 13.6% |
By end use
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Banking and financial services | 30.0% | 29.9% | USD 11.3 bn | 13.0% |
| Government | 24.0% | 23.9% | USD 9.0 bn | 13.0% |
| Enterprise IT | 22.0% | 20.1% | USD 8.3 bn | 12.0% |
| Healthcare | 8.0% | 8.7% | USD 3.0 bn | 14.0% |
| Retail and other | 16.0% | 17.4% | USD 6.0 bn | 14.0% |
By identity type
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Workforce identity | 34.0% | 30.0% | USD 12.8 bn | 11.6% |
| Consumer and customer identity | 33.0% | 33.0% | USD 12.4 bn | 13.0% |
| Citizen and government identity | 21.0% | 24.0% | USD 7.9 bn | 14.5% |
| Device and machine identity | 12.0% | 13.0% | USD 4.5 bn | 13.9% |
By authentication factor
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Passwords and knowledge-based | 14.0% | 6.0% | USD 5.3 bn | 3.8% |
| One-time passcodes and tokens | 26.0% | 18.0% | USD 9.8 bn | 8.9% |
| Biometrics | 34.0% | 40.0% | USD 12.8 bn | 14.8% |
| Passkeys and cryptographic credentials | 26.0% | 36.0% | USD 9.8 bn | 16.7% |
By deployment
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Cloud | 58.0% | 68.0% | USD 21.8 bn | 14.8% |
| On-premises | 24.0% | 14.0% | USD 9.0 bn | 7.1% |
| Hybrid | 18.0% | 18.0% | USD 6.8 bn | 13.0% |
Top 25 countries for digital identity by revenue
Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 79.0% of 2026 revenue and the 25 countries below together hold 95.0%.
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| # | Country | Value 2026 | Share 2026 | Value 2036 | CAGR 2026-36 |
|---|---|---|---|---|---|
| 1 | United States | USD 12.4 bn | 33.0% | USD 37.9 bn | 11.8% |
| 2 | China | USD 3.4 bn | 9.0% | USD 12.4 bn | 13.8% |
| 3 | India | USD 3.0 bn | 8.0% | USD 15.5 bn | 17.8% |
| 4 | United Kingdom | USD 2.3 bn | 6.0% | USD 7.5 bn | 12.8% |
| 5 | Germany | USD 1.9 bn | 5.0% | USD 5.7 bn | 11.8% |
| 6 | Japan | USD 1.9 bn | 5.0% | USD 5.2 bn | 10.8% |
| 7 | France | USD 1.5 bn | 4.0% | USD 4.6 bn | 11.8% |
| 8 | Canada | USD 1.1 bn | 3.0% | USD 3.8 bn | 13.0% |
| 9 | Australia | USD 1.1 bn | 3.0% | USD 3.8 bn | 13.0% |
| 10 | Brazil | USD 1.1 bn | 3.0% | USD 4.9 bn | 15.7% |
| 11 | Singapore | USD 1.1 bn | 2.9% | USD 3.8 bn | 13.3% |
| 12 | United Arab Emirates | USD 903 mn | 2.4% | USD 3.1 bn | 13.3% |
| 13 | Saudi Arabia | USD 749 mn | 2.0% | USD 2.6 bn | 13.3% |
| 14 | Indonesia | USD 621 mn | 1.6% | USD 2.2 bn | 13.3% |
| 15 | Nigeria | USD 515 mn | 1.4% | USD 1.8 bn | 13.3% |
| 16 | Mexico | USD 429 mn | 1.1% | USD 1.5 bn | 13.3% |
| 17 | Spain | USD 354 mn | 0.9% | USD 1.1 bn | 11.6% |
| 18 | Italy | USD 293 mn | 0.8% | USD 881 mn | 11.6% |
| 19 | Netherlands | USD 245 mn | 0.7% | USD 728 mn | 11.5% |
| 20 | Pakistan | USD 203 mn | 0.5% | USD 702 mn | 13.2% |
| 21 | Philippines | USD 169 mn | 0.5% | USD 587 mn | 13.2% |
| 22 | Bangladesh | USD 139 mn | 0.4% | USD 485 mn | 13.3% |
| 23 | Switzerland | USD 117 mn | 0.3% | USD 345 mn | 11.4% |
| 24 | Sweden | USD 98 mn | 0.3% | USD 281 mn | 11.1% |
| 25 | Israel | USD 79 mn | 0.2% | USD 281 mn | 13.5% |
| Rest of world | USD 1.9 bn | 5.0% | USD 6.0 bn | 12.1% |
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
Competitive landscape
Group 1: Global leaders
- Microsoft
- Okta
- Thales
- IDEMIA
- Ping Identity
- IBM
- LexisNexis Risk Solutions
Group 2: Regional and specialist players
- SailPoint
- CyberArk
- Jumio
- Mitek Systems
- Entrust
- Experian
- Trulioo
- Daon
- Signicat
- Yoti
Group 3: Emerging and niche players
- Persona
- Veriff
- Sumsub
- Socure
- Incode
- IDnow
- AU10TIX
- Prove
Research methodology
Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the digital identity market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.
The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 13.0% is calculated from the resulting values.
The market is divided by solution, by end use, by identity type, by authentication factor, by deployment. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.
Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.
Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.
Frequently asked questions
How big is the digital identity market?
The global digital identity market is estimated at USD 33.0 bn in 2025 and USD 37.6 bn in 2026.
How fast will the digital identity market grow?
It is forecast to reach USD 128 bn by 2036, a compound annual growth rate of 13.0% from 2026, an increase of USD 90.1 bn.
Which country is the largest market for digital identity?
United States is the largest market by revenue at USD 12.4 bn in 2026, 33.0% of the global total. The three largest countries together hold 50.0%.
Which country is growing fastest?
Among the ten largest markets, India is growing fastest at 17.8% a year from 2026 to 2036.
Which digital identity segment is largest?
In the by solution split, Identity and access management is the largest segment with 38.0% of 2026 revenue.
Who are the leading digital identity companies?
Global leaders include Microsoft, Okta, Thales, IDEMIA.
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