Market overview
The global collagen-rich bone broth powder market is worth USD 262 mn in 2026 and is forecast to reach USD 619 mn by 2036, growing at a 9.0% CAGR. United States is the largest country market and Chicken is the largest by source segment.
| Scope | Dehydrated bone broth protein powders from chicken, beef and mixed bones, sold in tubs and sticks for drinks, cooking and nutrition. |
|---|---|
| Industry | Food and Beverage |
| Value 2025 | USD 240 mn |
| Value 2026 | USD 262 mn |
| Value 2036 | USD 619 mn |
| CAGR 2026-2036 | 9.0% |
| Volume 2026 | 13.6 million units |
| Volume 2036 | 30.5 million units |
| Average price 2026 | USD 19.3 per unit |
| Report price | Starts from USD 1,999 |
| Published | November 2026 |
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Collagen-Rich Bone Broth Powder market size and forecast, 2026-2036
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Year | Market value |
|---|---|
| 2026 | USD 262 mn |
| 2027 | USD 285 mn |
| 2028 | USD 311 mn |
| 2029 | USD 339 mn |
| 2030 | USD 369 mn |
| 2031 | USD 403 mn |
| 2032 | USD 439 mn |
| 2033 | USD 478 mn |
| 2034 | USD 521 mn |
| 2035 | USD 568 mn |
| 2036 | USD 619 mn |
Collagen-Rich Bone Broth Powder market segmentation
By source
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Chicken | 44.0% | 43.3% | USD 115 mn | 8.8% |
| Beef | 38.0% | 37.4% | USD 99 mn | 8.8% |
| Mixed and other | 18.0% | 19.4% | USD 47 mn | 9.8% |
By sales channel
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Online | 52.0% | 60.1% | USD 136 mn | 10.6% |
| Grocery and natural stores | 30.0% | 24.0% | USD 78 mn | 6.6% |
| Specialty and gyms | 18.0% | 15.8% | USD 47 mn | 7.6% |
By flavour
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Unflavoured | 34.0% | 32.0% | USD 89 mn | 8.3% |
| Savoury and soup flavours | 30.0% | 29.0% | USD 78 mn | 8.6% |
| Sweet and dessert flavours | 36.0% | 39.0% | USD 94 mn | 9.9% |
By pack format
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Tubs | 66.0% | 62.0% | USD 173 mn | 8.3% |
| Single-serve sticks | 22.0% | 25.0% | USD 58 mn | 10.4% |
| Bulk | 12.0% | 13.0% | USD 31 mn | 9.9% |
By consumer group
| Segment | Share 2026 | Share 2036 | Value 2026 | CAGR 2026-36 |
|---|---|---|---|---|
| Keto and paleo dieters | 36.0% | 33.0% | USD 94 mn | 8.1% |
| Athletes | 28.0% | 28.0% | USD 73 mn | 9.0% |
| Gut health and ageing | 36.0% | 39.0% | USD 94 mn | 9.9% |
Top 25 countries for collagen-rich bone broth powder by revenue
Countries are ranked by revenue earned from sales in the country, not by where the product is made. The ten largest hold 95.0% of 2026 revenue and the 25 countries below together hold 98.8%.
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
| # | Country | Value 2026 | Share 2026 | Value 2036 | CAGR 2026-36 |
|---|---|---|---|---|---|
| 1 | United States | USD 157 mn | 60.0% | USD 353 mn | 8.4% |
| 2 | United Kingdom | USD 18 mn | 7.0% | USD 45 mn | 9.5% |
| 3 | Canada | USD 16 mn | 6.0% | USD 37 mn | 9.0% |
| 4 | Australia | USD 16 mn | 6.0% | USD 40 mn | 9.9% |
| 5 | Germany | USD 7.8 mn | 3.0% | USD 20 mn | 10.0% |
| 6 | Japan | USD 7.8 mn | 3.0% | USD 17 mn | 7.9% |
| 7 | South Korea | USD 7.8 mn | 3.0% | USD 22 mn | 11.0% |
| 8 | China | USD 7.8 mn | 3.0% | USD 27 mn | 13.0% |
| 9 | France | USD 5.2 mn | 2.0% | USD 12 mn | 9.0% |
| 10 | United Arab Emirates | USD 5.2 mn | 2.0% | USD 15 mn | 11.0% |
| 11 | Netherlands | USD 1.3 mn | 0.5% | USD 3.2 mn | 9.2% |
| 12 | Italy | USD 1.2 mn | 0.5% | USD 2.8 mn | 9.0% |
| 13 | Spain | USD 1.1 mn | 0.4% | USD 2.5 mn | 9.0% |
| 14 | Sweden | USD 0.94 mn | 0.4% | USD 2.2 mn | 9.0% |
| 15 | Mexico | USD 0.84 mn | 0.3% | USD 2.0 mn | 9.0% |
| 16 | Brazil | USD 0.73 mn | 0.3% | USD 1.7 mn | 9.0% |
| 17 | Singapore | USD 0.65 mn | 0.2% | USD 1.6 mn | 9.0% |
| 18 | New Zealand | USD 0.58 mn | 0.2% | USD 1.4 mn | 9.0% |
| 19 | Ireland | USD 0.52 mn | 0.2% | USD 1.2 mn | 9.0% |
| 20 | Switzerland | USD 0.47 mn | 0.2% | USD 1.1 mn | 9.0% |
| 21 | Israel | USD 0.42 mn | 0.2% | USD 0.99 mn | 9.0% |
| 22 | Denmark | USD 0.37 mn | 0.1% | USD 0.87 mn | 9.0% |
| 23 | Norway | USD 0.34 mn | 0.1% | USD 0.81 mn | 9.0% |
| 24 | Poland | USD 0.29 mn | 0.1% | USD 0.68 mn | 9.0% |
| 25 | Belgium | USD 0.26 mn | 0.1% | USD 0.62 mn | 9.0% |
| Rest of world | USD 3.1 mn | 1.2% | USD 6.7 mn | 8.0% |
Source: Compare Market Research analysis.
© 2026 Compare Market Research. All rights reserved.
Competitive landscape
Group 1: Global leaders
- Nestlé (Vital Proteins)
- Ancient Nutrition
- Kettle & Fire
- Naked Nutrition
- Bulletproof
Group 2: Regional and specialist players
- Bare Bones Broth Co
- Bonafide Provisions
- Orgain
- LonoLife
- Paleovalley
- Perfect Keto
- Left Coast Performance
Group 3: Emerging and niche players
- Osso Good
- Dr. Kellyann
- Further Food
Research methodology
Every figure on this page comes from the research framework that we apply to all of the markets we cover. The 2025 base for the collagen-rich bone broth powder market is built from the volume sold and the price that buyers pay, and is cross-checked against the size of the wider industry the market belongs to. Where a market can be sized in more than one way, the routes are compared before a figure is set.
The forecast runs year by year from the 2025 base to 2036. Growth in each year reflects demand from the industries that buy the product, adoption of new technology, pricing, regulation and replacement cycles. Volume and price are modelled together, so revenue in each year equals volume multiplied by average price. The 2026 to 2036 compound annual growth rate of 9.0% is calculated from the resulting values.
The market is divided by source, by sales channel, by flavour, by pack format, by consumer group. The 25 largest countries are ranked by revenue earned from sales to buyers in each country, not by where the product is made. Segment values and country values add up to the market total in every year, and every report is checked for consistency before it is published.
Companies are placed in three groups: global leaders, regional and specialist players, and emerging and niche players. The groups describe how companies compete in the market. They are not a ranking and they are not market shares.
Our analysts also carry out primary research. Customized reports add interviews with key opinion leaders, such as senior executives, technical specialists and buyers, to test the assumptions behind the numbers for the question being asked.
Frequently asked questions
How big is the collagen-rich bone broth powder market?
The global collagen-rich bone broth powder market is estimated at USD 240 mn in 2025 and USD 262 mn in 2026.
How fast will the collagen-rich bone broth powder market grow?
It is forecast to reach USD 619 mn by 2036, a compound annual growth rate of 9.0% from 2026, an increase of USD 358 mn.
Which country is the largest market for collagen-rich bone broth powder?
United States is the largest market by revenue at USD 157 mn in 2026, 60.0% of the global total. The three largest countries together hold 73.0%.
Which country is growing fastest?
Among the ten largest markets, China is growing fastest at 13.0% a year from 2026 to 2036.
Which collagen-rich bone broth powder segment is largest?
In the by source split, Chicken is the largest segment with 44.0% of 2026 revenue.
Who are the leading collagen-rich bone broth powder companies?
Global leaders include Nestlé (Vital Proteins), Ancient Nutrition, Kettle & Fire, Naked Nutrition.
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